Originally, tweet length was 160 minus username length. One day, I turned to Jack and pointed out that I got one more character than him. He said, "That's not fair. We should standardize." I agreed. He said, "How about 140?" I said, "Sure." And he updated the code.

So, today, for the first time in 25 (!) years of Apple, I downgraded. From the 2016 MacBook Pro to my 2013, which I had kept in a drawer...

It was pretty simple to do—Apple Time Machine backups let me do it with one click.

That first tweet captures, in two pictures, how badly Apple has “lost the plot” (to quote @wylieprof). On the right is the Apple MagSafe adapter, from 2013. On the left, what I had “upgraded” to.

Thanks, Apple! I really was nostalgic for worrying about yanking my computer off the table.

Oh and I really appreciated not knowing if my computer was charging. What was great was the little whoop sound you used, so that the speaker before me could be informed I was charging my laptop.

Why did I leave Google? A thread.

This thread is going to include quotes from Wired's "Three Years of Misery Inside Google, the Happiest Company in Tech" because I'm not a professional writer

When I joined Google, I fell in love with the company immediately. I was excited to come to work, not just for the technical challenges, but because I really felt I was making a difference and working for the good guys.

I spent 20% of my week working on an app that helped people find lost loved ones after natural disasters. I spent more free time speaking to students about technology and diversity. For an entire school year, I taught CS classes twice a week at a local low income high school.

The company was open. We had a weekly meeting called TGIF where anyone in the company could ask questions of, and raise concerns with, the execs. We got real answers.

Today we’re going to talk statistics and semantics. I’m going to do so via the medium of one of Twitter’s favourite stats 1.7% (aka “intersex is as common as red heads.”). The statistic comes from Fausto-Sterling’s work, which you can see a review of

To understand the statistic, we have to drill down into what the meaning of the word intersex is. Most people think of hermaphrodites. Let’s stress at the beginning there has been no example ever of a human being with both sets of working reproductive organs.

There is a very tiny percentage of people who are born with both testicular and ovarian tissue (what Fausto-Sterling calls “true hermaphrodites”). And when I say tiny, we’re talking intersex tiny, as in 0.0117/1,000 live births, or one in 1,000,000. These are very complex cases.

So, how do we arrive at 1.7%? What Fausto-Sterling does is apply a wider scope. Instead, she argues that intersex is anything that doesn’t fit into a platonic ideal. The platonic ideal, in this case, being a phenotypically perfect XX female and a phenotypically perfect XY male.

This means that intersex, used in the context of the 1.7% statistic, includes people for whom there is no sexual ambiguity. Take for example Klinefelter syndrome (XXY males). As Fausto-Sterling acknowledges, many males can go their whole life and not realise they are XXY.

1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.

2/ More often it is a series of moments that unlock an order of magnitude increase in awareness, engagement, traffic and performance.

These moments can be caused by:

A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.

3/ The problem is they are very hard to predict and create.

I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...

4/ The first was @andydalton14 wearing a ring on @HBO hard knocks. It was the peak of the series popularity and they did a :30 piece on the ring he was wearing while playing.

See screenshot

Notice the traffic before and after the peak.

5/ This increased organic traffic let us alter our AdWords strategy, extract more post intent demand from new searchers and pull clips of the show to supplement our ad credibility.