๐Ÿ™‹๐Ÿพโ€โ™€๏ธ In 2011, I was hired into my first junior role in tech @Groupon

๐Ÿ‘ฉ๐Ÿพโ€๐Ÿ’ป By 2020, I was headhunted into a VP role in a global tech company @Brandwatch

๐Ÿค– I achieved this progression in less than a decade, without ANY coding skills

๐Ÿ”ฎ How did I do it?

*a thread*

๐Ÿค“ I established a track record of results.

๐Ÿ’ช๐Ÿพ No magic formula can replace hard work: do your job well & hit all the targets you are set.

๐Ÿ˜ฌ When you're struggling, ask for help so you can stay on track to get results, or collaboratively adjust targets.
๐ŸŽจ I stayed creative.

๐Ÿง™๐Ÿฟโ€โ™€๏ธ When challenges arose I was bold enough to try new solutions. Not everything worked, but constantly trying produced valuable innovations.

๐Ÿง  I was proactive in finding new, better ways to get the job done.
๐Ÿคฉ I was a self-promoter. I recorded my achievements & ensured they were mentioned in any performance / compensation reviews.

๐Ÿ˜Ž I put myself forward for any opportunities to gain recognition e.g. speaking opportunities or awards.

๐Ÿ‘€I actively worked on gaining visibility.
๐Ÿ™‚ I was myself. Some say you need to be ruthless to succeed. I don't buy it. I'm a nice person so I'm nice at work, too.

โค๏ธ I didn't fake it. I always acted on my values, and spoke up when something didn't feel right. I showed integrity.

๐Ÿค— I was a team player. To everyone.
๐Ÿ‘Š๐Ÿพ I toughened up & thickened my skin. Mostly to absorb constructive feedback better.

๐Ÿ—ฃ I learned how to ask for feedback that showed me my blind spots & flaws so I could work more effectively.

๐Ÿ‘‚๐Ÿฝ I learned how to listen without defending myself, and simply absorb & learn.
๐Ÿš€ I took risks. When a career opportunity arose that better served my purpose: I jumped at it.

๐Ÿ‚ I embraced change AND I embraced failure.

๐Ÿ˜’ Things don't always go to plan, I accept that, I expect that.

๐Ÿ’ช๐Ÿพ Every step in the journey made me wiser & more resilient.
๐Ÿค  I followed my gut & learned to filter out naysayers & those who didn't get me.

โœŠ๐Ÿพ @hustlecrewlive wouldn't exist if I listened to super smart, experienced tech pros who told me it wouldn't work. We're on track for 7 fig ARR. And it's my side hustle.

๐Ÿค“ I did things MY WAY.
๐Ÿค— I built a support network who understood my ambitions & eccentricities.

๐ŸŒˆI embraced my differences & uniqueness & leaned *heavily* into these.

โค๏ธ I surrounded myself with people who bigged up these parts of me.

๐Ÿ™‹๐Ÿพโ€โ™€๏ธ In doing so, I built my self-belief & self-confidence.
๐Ÿ“š I never stopped learning & challenging myself.

๐Ÿง I surrounded myself with people smarter, more ambitious & driven than me.

๐Ÿคฏ I expanded my knowledge thru podcasts, articles, videos, books.

๐Ÿง  I built a network of mentors I've never met but whose content I've absorbed.
๐Ÿ“ˆ An economist by training, I accepted the sacrifices required to succeed.

๐Ÿ˜• I accepted missing out on fun stuff when in-between jobs or starting @hustlecrewlive.

๐Ÿ› I accepted times I could only afford essentials.

๐Ÿ˜ฅ I accepted declining mental & physical health, too.
โœ๏ธ Finally, I mastered the art of story-telling.

๐Ÿ—บ I never had a plan for my career progression, although I always so desperately wanted one.

๐Ÿšถ๐Ÿฝโ€โ™€๏ธ I just keep putting one foot forward, then at specific milestones, craft a compelling narrative looking backwards.

๐Ÿ’ซ Good luck.

More from Tech

The 12 most important pieces of information and concepts I wish I knew about equity, as a software engineer.

A thread.

1. Equity is something Big Tech and high-growth companies award to software engineers at all levels. The more senior you are, the bigger the ratio can be:


2. Vesting, cliffs, refreshers, and sign-on clawbacks.

If you get awarded equity, you'll want to understand vesting and cliffs. A 1-year cliff is pretty common in most places that award equity.

Read more in this blog post I wrote:
https://t.co/WxQ9pQh2mY


3. Stock options / ESOPs.

The most common form of equity compensation at early-stage startups that are high-growth.

And there are *so* many pitfalls you'll want to be aware of. You need to do your research on this: I can't do justice in a tweet.

https://t.co/cudLn3ngqi


4. RSUs (Restricted Stock Units)

A common form of equity compensation for publicly traded companies and Big Tech. One of the easier types of equity to understand: https://t.co/a5xU1H9IHP

5. Double-trigger RSUs. Typically RSUs for pre-IPO companies. I got these at Uber.


6. ESPP: a (typically) amazing employee perk at publicly traded companies. There's always risk, but this plan can typically offer good upsides.

7. Phantom shares. An interesting setup similar to RSUs... but you don't own stocks. Not frequent, but e.g. Adyen goes with this plan.

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I like this heuristic, and have a few which are similar in intent to it:


Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.