Why was @LudwigAhgren's Twitch stream yesterday a masterpiece in creating live content?

Ludwig started off with a high energy intro with background music that sounded like an entrance theme to a WWE wrestler (or a Saturday morning TV show).
He then moved onto a segment where he attempted to break a 'world record' for speedrunning Unban Bingo.

(a trending piece of content right now, with in-jokes with the Twitch community and funny content that can be repurposed for YouTube).
Ludwig follows this up with a 20 slide presentation on 'how to make it big as a streamer'.

He engaged viewers into chat by asking them to vote directly in chat temporarily, which perfectly broke up what could have been a 'boring' presentation (spoiler, it wasn't boring).
He follows this with a Q&A and answers as many questions as he could, again, engaging chat.

THEN.... we get a PogChamp emote tier list of every PogChamp so far.
Then Ludwig calms things down by reacting to YouTube videos. Including adverts that he's been involved in throughout the years.

Then of course... Ludwig creates a tier-list of his own Ads.

G e n i u s.
The sixth segment is Ludwig playing chess, and the seventh segment is playing GeoWizard.

Six hours of amazing content, with multiple moments built for YouTube, TikTok and Twitter.

In each segment, Lugwig used background music like you would a TV sports show, it is fantastic.
The best quote of the stream "It's time to start formatting your streams around your youtube videos"
This follows exactly the model I recommend to streamers, that they should see their stream as a show. Create different segments that you roughly craft beforehand.

Ludwig is a genius at this and deserves to be the 42nd biggest streamer on Twitch - even though i miss the old him.
The VOD has around 479,785 views after 12 hours. You should watch it: https://t.co/Bxz3XYCdJe
P.S; @LudwigAhgren's YouTube titles, thumbnails and content ideas are absolutely perfect.

More from Tech

The 12 most important pieces of information and concepts I wish I knew about equity, as a software engineer.

A thread.

1. Equity is something Big Tech and high-growth companies award to software engineers at all levels. The more senior you are, the bigger the ratio can be:


2. Vesting, cliffs, refreshers, and sign-on clawbacks.

If you get awarded equity, you'll want to understand vesting and cliffs. A 1-year cliff is pretty common in most places that award equity.

Read more in this blog post I wrote:
https://t.co/WxQ9pQh2mY


3. Stock options / ESOPs.

The most common form of equity compensation at early-stage startups that are high-growth.

And there are *so* many pitfalls you'll want to be aware of. You need to do your research on this: I can't do justice in a tweet.

https://t.co/cudLn3ngqi


4. RSUs (Restricted Stock Units)

A common form of equity compensation for publicly traded companies and Big Tech. One of the easier types of equity to understand: https://t.co/a5xU1H9IHP

5. Double-trigger RSUs. Typically RSUs for pre-IPO companies. I got these at Uber.


6. ESPP: a (typically) amazing employee perk at publicly traded companies. There's always risk, but this plan can typically offer good upsides.

7. Phantom shares. An interesting setup similar to RSUs... but you don't own stocks. Not frequent, but e.g. Adyen goes with this plan.

You May Also Like

The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.


This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/