Why was @LudwigAhgren's Twitch stream yesterday a masterpiece in creating live content?

Ludwig started off with a high energy intro with background music that sounded like an entrance theme to a WWE wrestler (or a Saturday morning TV show).
He then moved onto a segment where he attempted to break a 'world record' for speedrunning Unban Bingo.

(a trending piece of content right now, with in-jokes with the Twitch community and funny content that can be repurposed for YouTube).
Ludwig follows this up with a 20 slide presentation on 'how to make it big as a streamer'.

He engaged viewers into chat by asking them to vote directly in chat temporarily, which perfectly broke up what could have been a 'boring' presentation (spoiler, it wasn't boring).
He follows this with a Q&A and answers as many questions as he could, again, engaging chat.

THEN.... we get a PogChamp emote tier list of every PogChamp so far.
Then Ludwig calms things down by reacting to YouTube videos. Including adverts that he's been involved in throughout the years.

Then of course... Ludwig creates a tier-list of his own Ads.

G e n i u s.
The sixth segment is Ludwig playing chess, and the seventh segment is playing GeoWizard.

Six hours of amazing content, with multiple moments built for YouTube, TikTok and Twitter.

In each segment, Lugwig used background music like you would a TV sports show, it is fantastic.
The best quote of the stream "It's time to start formatting your streams around your youtube videos"
This follows exactly the model I recommend to streamers, that they should see their stream as a show. Create different segments that you roughly craft beforehand.

Ludwig is a genius at this and deserves to be the 42nd biggest streamer on Twitch - even though i miss the old him.
The VOD has around 479,785 views after 12 hours. You should watch it: https://t.co/Bxz3XYCdJe
P.S; @LudwigAhgren's YouTube titles, thumbnails and content ideas are absolutely perfect.

More from Tech

A common misunderstanding about Agile and “Big Design Up Front”:

There’s nothing in the Agile Manifesto or Principles that states you should never have any idea what you’re trying to build.

You’re allowed to think about a desired outcome from the beginning.

It’s not Big Design Up Front if you do in-depth research to understand the user’s problem.

It’s not BDUF if you spend detailed time learning who needs this thing and why they need it.

It’s not BDUF if you help every team member know what success looks like.

Agile is about reducing risk.

It’s not Agile if you increase risk by starting your sprints with complete ignorance.

It’s not Agile if you don’t research.

Don’t make the mistake of shutting down critical understanding by labeling it Bg Design Up Front.

It would be a mistake to assume this research should only be done by designers and researchers.

Product management and developers also need to be out with the team, conducting the research.

Shared Understanding is the key objective


Big Design Up Front is a thing to avoid.

Defining all the functionality before coding is BDUF.

Drawing every screen and every pixel is BDUF.

Promising functionality (or delivery dates) to customers before development starts is BDUF.

These things shouldn’t happen in Agile.

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