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Taylor Holiday
@TaylorHoliday 4 years, 4 months ago 831 views

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1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.

2/ More often it is a series of moments that unlock an order of magnitude increase in awareness, engagement, traffic and performance.

These moments can be caused by:

A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.

3/ The problem is they are very hard to predict and create.

I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...

4/ The first was @andydalton14 wearing a ring on @HBO hard knocks. It was the peak of the series popularity and they did a :30 piece on the ring he was wearing while playing.

See screenshot

Notice the traffic before and after the peak.

5/ This increased organic traffic let us alter our AdWords strategy, extract more post intent demand from new searchers and pull clips of the show to supplement our ad credibility.

6/ The next major moment was an ESPN article that we turned into a FB ad.

This article: https://t.co/yQ4Jopt0IE

Was turned into this ad:
https://t.co/b1JvPJThKx

That DOUBLED our prospecting performance for 2 months during Holiday.

We didn’t solicit the ad, we just responded

6/ Another step factor growth came from a campaign/product release we did in partnership with Crossfit and a charity called @barbells_usa.

It was an awesome multi channel campaign.

And again you can see the spike in traffic that is sustained from that moment on.

7/ I have seen this “progressive peaking” play out over and over for brands that sustain growth and efficiency.

It’s these observations that form the foundation for my “4 Peaks Theory”

https://t.co/Ea71pFWc11

8/ Many see small iterative creative changes and tactical improvement over time as how you win.

And that can help.

But time and time again I see the causal chain move the other way.

Great marketing, stories, products and moments drive ad account success. Not the other way.

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DHH
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Facebook may well be exceptionally nasty and it’s leadership particularly deceitful, but the whole enterprise is the natural conclusion to an ad-powered social network. Ever greater surveillance, hyper targeting, and engagement baiting is what the basic incentives demand.

Facebook cannot change course. The best they can do is keep dishing out empty apologies, commit to inconsequential adjustments to its algorithms, and spend more money on positive PR and negative projection. The rot is at the core of its very being.

This is why we, consumers and citizens, must make the change for Facebook. Antitrust forcing a breakup of the business, and consumer revolt driving #DeleteFacebook. Zuckerberg will never conclude that what he built has become such a net negative for the world on his own.

That’s why its so tragic that WhatsApp sold out to Facebook in particular. Finally a challenger that had a different model and different ethics. But few would say no to $19B, which is why we need antitrust enforcers to do it for them.

Laurie Voss
@seldo

The 2018 State of JavaScript survey is out. They got 20,000 responses and have some delicious, delicious data. I'mma thread in some highlights:

First up: JavaScript flavors. There's TypeScript at 47% adoption, a tad higher than npm's own survey results (which said 46%). npm's survey is coming up again soon and will ask about TypeScript in a lot more detail.

I really, *really* like SoJ's "would not use again" question, which lets people who've abandoned a tech self-identify. This is noticeable in the graph above with Flow users -- 41% of people who've used Flow say they wouldn't use it again.

Now JavaScript frameworks. It's been a full year since npm's survey, so these numbers differ from ours in the directions I expected:
React 65% (vs. 60%)
Vue 29% (vs. 24%)
Ember 5% (vs 4%, I was expecting a bigger rise)

But there's a shocker in here: Angular.

npm's survey had Angular at 40% last year and SoJ has it at either:
- 58% (if you include those who don't want to use it again)
- 24% (if you count only those who like it)
Since npm's question didn't ask if they intend to *continue* using it I think that might explain this.

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Neil S W Murray
@neilswmurray

1) Looking back on my "career" with @TheNordicWeb over the last 5 years, in retrospect it's easy for me to join up the dots and make sense of the journey:

#cphftw #sthlmtech #helyes 🇩🇰🇫🇮🇮🇸🇳🇴🇸🇪

2)

- Join & start community initiatives to meet people
- Learn from these people about how special the Nordic tech scene is
- Share this with the world through The Nordic Web
- Realise the real value is in the data, particularly in building network
- Use network to raise a fund

3) In fact, it looks all very strategic, but the reality is anything but.

My lack of vision and goals during this 5 year period was _criminal_

Any movement from one step to the next was never pre-planned and was instinctive, or worse, accidental.

4) While I am embarrassed to think of my headless chicken self, there's also part of me that thinks that none of this would have turned out where it did if I had of been deliberate and strategic about this.

5) In fact, I think my genuine love for the Nordics and the ecosystem is the MAIN reason to explain how I raised my fund & managed to move from step to step.

My story is a good example of how passion can be more powerful than strategy in the early stage of an idea/company.

$Jen \u26a1$

Jen ⚡
@leoniedelt

Been reading up a lot about these jabs, esp as I know they are going to be a condition of a return to normality

Was on a zoom call last evening with a testing company that had some fascinating evidence on protection etc.

I have more reading to do.

I do not want to be coerced into something I don't want, BUT i want normal back as soon as possible.

Basically i'm at the point in my isolation and thinking that I'll take whatever just so this bullshit can end.

That is a desperate mindset, but so is 12 months of being cut off from the world.

All i have is what goes round and round in my head.

There's no one else to help balance it.

So i'm in group 6, and my surgery are doing group 6 right now. And i am at the point i want to do it to get it DONE.

And also to study what happens. Because i have that kind of mind.

I remember Pandemrix.

But we live with risk every day.

I risk my life climbing walls with only a harness around my waist to catch me as i lean back and fall off

And rational risk assessment is at the heart of everything going wrong these last 12 months

Gbenga Samuel-Wemimo
@GbengaWemimo

An apostle was addressing his own members
If not for technology, you wouldn't be privy to his discussion with his members
He was sharing with them within the context of their understanding of his message, nature, and personality how he thrived in the middle of a season of casting

down
He mentioned what he achieved and even though it might sound like a boast, he was not boasting to you
He was boasting to his church members and as such, you cannot call it a boast
A father does not need to boast to his children and a shepherd surely does not need to boast to

his sheep
Newspapers needed a scandal and felt the message of the apostle was the right fit in their quest to get eyeballs
You read it and you began to insult the apostle
You, the son of a dog from Abatan refuse dump decided to drag an apostle on Twitter
Do you understand what it

means to be an apostle?
The angels working with an apostle are innumerable, they do not only work at his command, but they also work at his behest!
They are entrusted with the duty of ensuring that the Lordship of his office is respected by both spiritual and mundane entities

In the days of Jesus, many of the Pharisees and religious leaders treated his words and actions the same way many of the gutter bred stone casters with 100 Naira data and stolen or London used phone treated the words of the apostle
Jesus warned them at the time that they were

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You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

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Most first-time developers actually ignore marketing.

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$AAdhira \U0001f319\U0001f1ee\U0001f1f3$

AAdhira 🌙🇮🇳...
@Aadhiraspeaks

Shri Hanuman had boon to be immortal. And be present where ever there is Ram stuti.
I came across this beautiful story that I would like to share
#threadstories
#Hanuman ji is believed to live in the foothills of Himalayas. But once he spent a lot of time in Sri Lanka
1/9

Where Ravan's brother ruled for many years..
On his way back he came across tribal people from community called #Mathanga
He gave Darshan to them. The chief of the tribe asked him to keep coming back to guide their generations
Hanuman ji said that whoever recites this mantra
2/9

I will give them Darshan. But there are two conditions
1st he/she must know his relationship with me
2nd there must not be anyone around him in 950 mts radius. If present, that person must also know about my relationship with him /her.

He promised to come after every 41 yrs
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The Mathangs also maintain a ‘logbook’ where they record all the words spoken and ‘leelas’ performed by Lord Hanuman.
They call him their Guru
Who teaches them how to live their lives.
A Sri Lankan organization called Setuu is studying this ‘logbook’ and also conduct
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programmes for Hanuman devotees who can do ‘Sadhna‘ under the guidance of Setuu masters. Devotees who qualify all the criteria will be eligible for Hanuman’s ‘sakshaat darshan‘
The Setuu has certain conditions that need to be kept in mind which includes devoting one complete
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Jonathan Ware
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So when it first appeared in Normandy, the Sherman Firefly and it's meaty 17 pounder represented an ideal combo of reliable chassis, great gun and devastating firepower right?

Ummm...

Truth is a bit more complex. /1
#WW2 #SWW #History

Deliveries of Firefly to units only commenced in April 1944,
just a few weeks before Overlord & left minimal time for familiarisation.

Armoured Regiments mostly utilised Fireflies on a basis of 1 per troop of 4 tanks. /2

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The dual purpose 75mm gun was quite capable of laying down a reasonable HE shell or AP round for dealing with Panzer III or IV.

Firefly's 17 Pounder had.... problems with HE, but excelled at tank killing. So Tigers and Panthers would need to be wary. /4

Firefly's design history dated back to March 1943 when the General Staff published "Policy on Tanks" which effectively stated the majority of tanks should have a good HE weapon and...

[See image below] /5

sriram
@SriramKannan77

Swami Ramanujar:
Important personalities in Sri Ramanujas Life :
🌸ASURI KESHAVA SOMAYAJI-Father of Sri Ramanujar .Asuri keshava somayaji was a learned brahmana living in sriperumbudur.

🌸KANTHIMATHI-Mother of Sri Ramanuja. Kanthimathi was the sister of sri periya thirumalai nambi .
🌸SRI YAMUNACHARYA-Acharya of Sri Ramanuja.Also known as Alavandar.
🌸THIRUKOKOSHTIYUR NAMBI-Also known as Ghosti Purna.He instructed the Rahasya Traya to Sri Ramanujar.

He lived in thirukoshtiyur.
🌸THIRUKKACHI NAMBI-Kanchi purna was born in puvirunthavalli near kanchipuram and met the young ramanuja at an important time.He did the service of Lord Varadha.

🌸THIRUVARANGA PERUMAL ARAIYAR-Important acharya lived in srirangam and rendered the service of playing music for lord Sriranganatha.

🌸PERIYA THIRUMALAI NAMBI-He was the maternal uncle of Sri Ramanuja.He taught sri ramanuja about the epic of sri ramayana and other ithihaas and puranas.Served sri venkateswara at tirumala.