Let's talk about defining a price for one-time payment products.

When I saw that @gumroad supported Pay What You Want, I had no doubt that this would be the pricing strategy for CSS Scan.

I'd always recommend PWYW with a minimum price instead of a fixed pricing. Why? [...]

Another month flew by. Here's your @closettools September stats!

MRR: $13475.49 (+6.90%)
Organic: 4633 (+7.47%)
Trials: 237 (+21.54%)
New Customers: 146 (+5.0%)

If you're just getting started Indie-hacking, this thread is for you.

I'll tell you how to get here.

THREAD 🔥👇

Market 💹

The market you chose is the most important facet of your Indiehacker journey. It doesn't have to be the best market, it just has to be right for the thing you want to build.

Pick a market that is growing, has needs that are paid for, and has demand for your product.

Product 👚

Start with your MVP and iterate slowly and intentionally. Introduce features at a good clip, but don't sacrifice quality.

Do your testing. Ship excellence. Write your documentation. Design with the user in mind.

Your customers will trust you.

Ideas 💡

It's true, ideas are worth nothing. Execution is all that matters.

However, your product idea(s) should solve problems.

It should make your customers more money, save them time, or both.

Make things that give them more of what they care about.

Patience 🧘‍♂️

It has taken me 3 years to learn the skills I needed to make this product (business). And another 1.5 years to get the product to the revenue it's at now.

This is a long-term game. Build valuable skills. Put your head down and execute.

Lots of startups get stuck
before they get to Product-Market-Fit.

What would be the reasons?

Here are some, I see on a daily basis. They are related to issues with founders or market (in no particular order):

1) Founders haven't studied or trained on basic things of startups: idea validation, market validation, customer value-proposition, team-building, product building, basic finance, and total money required to do few iterations.
A: Work for a startup for a few years and learn.

2) Founders are solving a problem that they face in their daily life at home or work and start solving for themselves before checking whether there are others who care about the same problem. After building the product, they realize the market issue.
A: Idea validation failure

3) Too headstrong and think every potential customer can't imagine the value unless they experience the product. Hence, start building the product.
A: If you are deep and know you are at the same league as in Steve Jobs, this makes sense

4) Founders talk to few friends and colleagues and start building a product. After building the product, they realize there is no high demand for the product.
A: Spend month(s) on the problem and not on the solution.

1/ Come for the Content, Stay for the Community. A thread.

Startup life can be summed up in three steps:

1. Find problem
2. Fix problem
3. Go back to step 1

Works for every thing you need to do in a startup.

Growth is determined by a combination of how fast you can go through the steps successfully and how long you can keep at it.

Finding the right problem to solve starts with understanding your customers.

Nobody says I wish I talked to less customers.

There aren’t any hacks or shortcuts to this.

Go talk to your customers.

Fixing problems in a startup isn’t usually straightforward.

You don’t have time, money or people to throw at the problem.

You have to go deep, dig for the details and think very creatively about solutions.

Then experiment like there is no tomorrow.

You can’t grow a startup without a fundamental understanding of how to problem solve really fast.

This skill comes from practicing jumping into the unknown.

You don’t usually get time to prepare for what’s coming next.

You’ll have to learn how to figure it out along the way.

Startup people have to become comfortable with the discomfort of uncertainty and the unknown.

This is why I say, nobody knows what they are doing.

We’re all just jumping from problem to problem expecting to figure things out.

Hopefully our past helps us not crash and burn.