Total Revenue: ($3650.59 from 19 customers) Nov 1, 2015 - Apr 30, 2018
Just watched this 47-min presentation given by @adamwathan at @MicroConf in 2018 titled 'Nailing Your First Launch'. It was recommended by @RandallKanna
Adam shared a step-by-step guide for launching successful info products from idea to launch.
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Total Revenue: ($3650.59 from 19 customers) Nov 1, 2015 - Apr 30, 2018
Launched: May 2016
1st Day: $28,299
1st 3 days: $61,392
After 2 weeks he quit his job to focus on info products
Early Access: November 2016
1st Day: $82,919
1st 3 Days: $115,676
Sales from May 2016 - April 2018
Book $179,147
TDD Course $468,536
Total $647,683
There is a finish line
Doesn't take much time
Unlike SaaS, it puts money in the bank quickly
Selling subscription software is hard, courses are easy
-Building an audience
It's really important that people trust you
Having a large audience can make up for any other deficiency in your marketing strategy
How? Be helpful on the internet through blog posts, screencasts, etc.
Help people where they already are - @wesbos
September 2016, 436 followers
Started sharing design tips
In 1.5 years he reached 20.3K followers (now at 91.1K)
-Picking the right idea
Step 1: Have an idea
What are you already putting out there that people seem excited about?
Step 2: Test your idea
Put up a landing page, build an email list.
That's a good way to start but that won't work if you don't have an audience.
So Tweet about it. If it works, create a blog post.
Plan small
Books are easier to work on
Courses are easier to sell at a higher price
-Putting up a landing page
Put some incentive so people are willing to give you their email address
Show some social proof
Outline what you are going to do
Another sign-up form, Another social proof, Who am I (credibility).
**Advantages:**
The best form of product validation
Motivation to finish
You'll make money
**Disadvantages**:
Stressful feels like debt
Multiple tiers are tricky
Can't change the scope
Step 1: Tell your audience
Step 2: Share progress (keep them updated)
Step 3: Repurpose content (tweak a chapter from the book & turn it into a blog)
-Getting it finished
Strategy 1: Make promises (Accountability)
Strategy 3: Reduce scope
-Figuring out pricing
**Topic 1: Tiered pricing**
Single tier pricing:
Can be fine if you charge enough
Often necessary if pre-selling
In general, prefer multiple tiers.
2-tier pricing:
Usually price anchoring strategy
Works well with video courses
3-tier pricing:
Great for books if you can come up with additional content
Discount enough to be appealing, at least 30%
Stepped discounts, lower discount on cheaper tiers, and better discount on higher tiers
Reverse engineer non-discounted price from your planned discounted price, it'll help you charge more
*Step 1: Build the sales page*
Still include an email sign up that sends preview content for new traffic (preview lessons)
Testimonials and social proof
Sort tiers from the highest price to lower price, use visuals to communicate the value of higher tiers
