BC STARTUPS

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Jordan O'Connor
@jdnoc 4 years, 9 months ago 812 views

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This is the blueprint I've followed to build my own business/income in ~4 years. This is how I learned to make websites + apps, learned SEO, learned how to write well, and how to grow my SaaS product.

👇

Get your time right by eliminating most entertainment and leisure.

Produce (work) more than you consume (watch/read/listen to entertainment).

Work intentionally, have fun intentionally, create a balance that you control. Free up a few (3-4) hours a day.

Use that new time to build new skills + knowledge by doing work for free for other people.

Do free work that helps save them time, make them money, or save them money (things that people will pay for).

Do a bit every day. Because it's free, there's less pressure to perform

Enhance learning by purchasing courses, reading books, and taking action to learn those skills by applying them to the free work you're doing.

Figure out what you like to do and what you don't like to do (do more of what you like to do and less of what you don't).

Figure out what works and what doesn't work (there's definitely a lot of advice out there that doesn't work or is contextual to the environment it works in).

Combine and use those new skills for your own profit by helping other people and charging them money.

Customize your work to enhance your strengths (things you like doing) and mitigate your weaknesses (things you don't like doing).

Build an income by either providing a service (get paid by the hour)

A productized service (get paid for the work regardless of how long it takes)

Or my favorite, a product (you spend lots of time up-front to build and then sell repeatedly).

A service is easier to grow and get paid, but harder to scale beyond yourself (there's limited hours in a day).

A product is harder to grow and get paid for, but can scale far beyond yourself without much work/time on your end.

Once you learn the skills, you have them forever. Just Keep building, learning, growing, and helping people.

Learn from mistakes and keep pushing through failures. New problems are good, it means you're growing.

It took me about 2 years of helping people to learn the skills, and about 2 years of building before my income replaced my (then) day-job salary.

https://t.co/2FPqgc7OJ4

More from Jordan O'Connor

Jordan O'Connor
@jdnoc

My blueprint for transitioning from employment to entrepreneurship

👇 👇 👇

If you're looking to have more control over your life, finances, and future, keep reading. This is for you.

First, I'll talk about why someone would want to transition from employment to entrepreneurship.

Employment is fine. It works for the majority of people as a way to generate sustainable income and live a decent life.

Entrepreneurship isn't for everyone. If you don't desire it above most things, you won't stick with it long enough to succeed.

The first thing most people bring up when talking about employment vs. entrepreneurship is risk.

People assume it's risky to start a business, and that a traditional paycheck is a safer option for providing for your family.

There are many risks pursuing entrepreneurship, but there is no risk in *starting* a business.

You can start a business while still being employed. Then, if it fails you're not totally destroyed. You can try again.

Many see failing as a risk, but it's just part of the journey.

Jordan O'Connor
@jdnoc

How to build an audience using a content flywheel

(how people like @SahilBloom, @JamesClear and @jackbutcher build massive attention & audiences)

👇 👇 👇

This model is used widely, but is often overlooked because it takes time (years), effort, and focus.

It's not "sexy". It's hard.

The great thing about building an audience using a content flywheel is that you can learn everything as you go.

Here's the steps:

1. Write concise, valuable content on very specific topics.

2. Publish those pieces natively on a platform.

3. Bundle the specific topics into larger "pillar" content.

4. Promote pillar content to capture & convert attention.

5. Engage w/ audience throughout.

6. Repeat.

Here's what happens:

The smaller pieces of content demonstrate expertise, knowledge, and clarity. Fans promote them.

The pillars demonstrate vision, authority, and value beyond the knowledge published.

The pillars attract outside traffic and convert traffic to followers/fans.

begins publishing articles on his website convering specific topics related to habits, productivity, etc.

He then bundles those articles into pillar content that attracts massive SEO traffic.

He then converts that traffic to his email list (which just hit 1 MM).

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Jordan O'Connor
@jdnoc

Getting started with SEO 101:

If you to start getting some organic traffic from Google, but don't know where to start, here's how I recommend getting started.

I'll outline:

- On Site SEO
- Basic KW Research
- Longtail Traffic
- Content Approach

Let's go 👇

SEO is about trust.

Everything stems from trust.

If Google trusts your site, it will promote you to searchers.

If people trust your title(s), they'll click your links.

If people trust the content they are reading, they'll share & give backlinks.

Trust signaling is the goal.

How do you signal trust to Google?

- Fast page loads.
- Great user experience.
- Natural, human generated content.
- Bot readable content.
- Good schema structure.
- Long page dwell times.

Basically, providing great content and a great experience gives you a leg-up.

In search results, Google keeps track of these signals:

1. CTR (Click Through Rate) - When people see your titles, do they click them?

2. Bounce Rate - Do people immediately leave after clicking the link?

3. Page Dwell Time + Scroll Distance - Do people read your content?

Here's what you want:

High CTR
Low Bounce Rate
High Dwell + Scroll

✅ People are attracted to your titles.

✅ They actually make it to your fast-loading site.

✅ They stick around and read the content.

Check these boxes and you'll have a great foundation.

Jordan O'Connor
@unindie

Another month flew by. Here's your @closettools September stats!

MRR: $13475.49 (+6.90%)
Organic: 4633 (+7.47%)
Trials: 237 (+21.54%)
New Customers: 146 (+5.0%)

If you're just getting started Indie-hacking, this thread is for you.

I'll tell you how to get here.

THREAD 🔥👇

Market 💹

The market you chose is the most important facet of your Indiehacker journey. It doesn't have to be the best market, it just has to be right for the thing you want to build.

Pick a market that is growing, has needs that are paid for, and has demand for your product.

Product 👚

Start with your MVP and iterate slowly and intentionally. Introduce features at a good clip, but don't sacrifice quality.

Do your testing. Ship excellence. Write your documentation. Design with the user in mind.

Your customers will trust you.

Ideas 💡

It's true, ideas are worth nothing. Execution is all that matters.

However, your product idea(s) should solve problems.

It should make your customers more money, save them time, or both.

Make things that give them more of what they care about.

Patience 🧘‍♂️

It has taken me 3 years to learn the skills I needed to make this product (business). And another 1.5 years to get the product to the revenue it's at now.

This is a long-term game. Build valuable skills. Put your head down and execute.

Jordan O'Connor
@jdnoc

SEO helped me generate over $350k in the last three years (over $200k in 2020 alone).

Indiehackers that focus on SEO tend to have more success than those who don't.

I'll break down what makes it so valuable.

THREAD

1. Demonstrated Demand 🗣

If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.

There's no guessing. You can see the search volume for different markets to determine its size.

People want what you're selling.

2. Search Intent 🔍

SEO is so different from social media, simply because the people typing in keywords are warmer leads.

If you're on FB and see a promotion, it's mildly annoying. If you're on Google, you're looking for that thing anyways.

They're ready to buy something.

3. Ownership 👑

You hear it all the time - people say to write on your own blog, host your own email list, etc.

SEO allows you to do just that. It drives traffic to the most valuable assets you have. You don't need other platforms.

You can do whatever you want on your website.

4. Traffic Value 💰

I pay ~$2.5k/month for 3k clicks using Google search ads.

I also get an average of 250 clicks/day through SEO, working out to be 10500 clicks/month.

That's ~$8750 in free traffic every month.

More from Startups

Marketing Examples
@GoodMarketingHQ

🔥 A lesson in pricing

THREAD ...

Peter Thiel spends 6 months writing down everything he knows about business. His book sells for $10.

Adam Wathan and Steve Schoger spend 6 months writing down everything they know about design. Their “book” sells for $79.

Believe it or not, both prices make perfect sense.

Thiel is selling to the masses and the masses are sensitive to price changes (price elastic).

If he raises the price to $30 they wouldn’t think twice before substituting his book for one of the many cheaper alternatives on Amazon.

Adam and Steve are selling to hardcore fans and hardcore fans are insensitive to price changes (price inelastic).

They've all been following the Twitter tips, watching the screencasts, reading the Medium posts.

In their minds, there are no substitute resources available.

When demand for your good is inelastic, you raise your price.

In the case of Adam and Steve, all the way up to $79.

As the diagram shows, a 8x price increase ($10 to $79) results in just a 2x drop in books sold (20k to 10k) and 4x more revenue (area of the rectangles).

$Corey Haines \U0001f4a1$

Corey Haines 💡...
@coreyhainesco

A couple months ago, I got an email out of the blue from someone I had never met or heard about.

Today, that person co-hosted a webinar with me that had over 470+ registered and 130+ live

👇 Quick lesson on how to successfully pitch partnerships and co-marketing opportunities

How did he get in contact with me?

He sent a cold email, but not just any email. It was clearly personal, relevant, and conversational.

Lesson: Notice the language he used and how he tied it back to previous webinars.

Not only was it well written, but I could also easily judge if he'd be a good fit based on the article he wrote and linked to.

It's SUPER well-written and proved that he knew what he was talking about.

Lesson: Make your "ask" as easy as possible to consider.

There were three things that made the webinar a big success:

1. Tyler sent the webinar to his email list and did a lot of promotion.

2. He prepared ahead of time and put a lot of work into the deck, even incorporating some Baremetrics assets and references.

3. He had fun

Super appreciate all the work @TylerHakes put into today's "SEO for SaaS"

If you missed it, here's the recording:

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Trista Kempa
@tristajaye

For those of you asking me if I bought my wework equity—I did not. But, not because I didn’t choose to buy it. Despite joining the company very early on, I was not offered options. Here’s a thread about what happened and my feelings about it now. /1

I joined wework in 2011 as the ~17th employee when we had 4 buildings. I was 23, naive, and didn’t know what equity or options were—I certainly didn’t know how much it could impact my financial future. When I, and the first hundred or so joined the team, /2

equity options weren’t a part of the deal and I thought nothing of it. As the company grew and we brought in more funding, the executive team decided it was time to allocate equity to its employees. It was mid-2013, about 4 years after the company started. /3

We had ~120 employees and I had been there for ~2 years. I don’t know much about what went on behind the scenes to determine who would get equity and how much, or quite frankly, why they did it at all. /4

In the process, they did a couple of things: First, the way in which they chose to allocate equity, to whom, how much, etc. was… interesting. I’ll get into that more soon. Second, for the people who were given equity options, wework made the choice *not* to backdate. /5

Mac the VC
@MacConwell

1/ I feel like breaking some rules today. Let's get transparent and have an open discussion about management fees in VC to help other emerging managers. The standard fee structure is 2% the size of the fund every year for 10 years or the life of the fund.

#vc #startups #funding

2/ This means if you are an emerging manager raising a micro/nano fund of let's say $10M, then you get $200K a year for operations. That $200K pays for legal, fund admin, accounting, expenses, and your salary. basically that 2% doesn't go very far

#vc #startups #funding

3/ This is in contrast to a larger fund, let's say $100M fund where 2% is $2M a year. This is why some LPs (those who invest in funds) are looking for smaller management fee which is unreasonable for micro funds which many diverse managers are raising

#vc #startups #funding

4/ Now at RareBreed Ventures we structured our fees to be 2.5% for the first 5 years and 1.5% for the last 5 years. This comes out to the standard 2% but front-loaded in earlier years

#vc #startups #funding

5/ This means when we hit our target of $10M (if you want to be an LP our min investment is 10K and you can go to https://t.co/dm6ywrNFnU). We'll have 250K for the first 5 years giving a little more cushion for operations and allowing me to bring on a hire

#vc #startups #funding

Sergio Mattei
@matteing

Makers, we need to talk.

We have a culture problem, and it's starting to bite back.

Our launch-and-dump culture on @ProductHunt is harmful, and it's hurting our goals as a community.

👇

Let's get started with a bit of backstory...

I was told today about an event that shed light on a recent change to the PH ranking algorithm

A maker on Ramadan Makers launched a product, reached a decent amount of upvotes. They never made it to the homepage.

Quite frankly, this is fine. We really don't expect ALL maker products to reach the homepage, considering PH should probably have a quality bar.

However, looking at the homepage just showed a different picture: products from bigger companies with only 12 upvotes, featured.

This is a problem: it is probably now a little harder for indie or products from creators to get featured on the homepage, which sadly is a huge problem for most rising and new makers on the scene right now.

But there's a bigger problem, and it's a culture one.

Makers nowadays have a very harmful culture when it comes to launching on Product Hunt.

This is the usual product lifecycle nowadays:

1. Launch on PH, Twitter
2. Gain attention and "internet points"

This causes issues.

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SK
@sk_diary1

#DoYouKnow -The place where
Lalitha Sahasranamam -1000 names of Devi originated.

It is in Lalithambigai temple -Thirumeeyachur,Near Mayiladuthurai,TN

There is a Legend #story & it is related to this beautiful #sculpture of Kshetrapuraneswarar & Ambal Lalithambigai #Thread 👇

#Legend #story
It is believed that this is birth place of Kashyapa Maharishi’s sons, Arunan& Garudan. Arunan(charioteer of Surya)was physically handicapped.He was a Shiva devotee.Arunan wanted to visit Kailash to have Shiva Darshan,but Surya Dev denied permission.

So Arunan disguised as a girl & was on his way to Kailash.On the way Surya Dev saw this girl & outraged her modesty.Shiva was very angry with Suryan for misbehaviour & cursed him to get darkened. Whole world plunged into darkness.Surya Dev pleaded to Bhagwan Shiv to forgive him.

Shiva Bhagwan asked him to go to Thirumiyachur & worship him there. As advised, Surya Dev performed rigorous penance, placed murthi of Shiva& Parvathy on an elephant & took them to the clouds.Shiva in this temple is known as Meganathaswamy,Devi is known as Lalithambigai

Even after severe penance,Shiva does appear,so Surya Dev cries out in agony.Disturbed by his call, Parvathy protests.Siva pacifies her & offers relief to Surya Dev.The sculpture of Shiva pacifying Ambal shows her sullen from one angle &smiling from another.

sriram
@SriramKannan77

'Treasure Gods' - Sangha Nidhi' and 'Padma Nidhi', Tirumala, Tirupati.

------------------------------------

These are the two guards guarding the Wealth and Treasure of Lord Sri Venkateswara.

They are representatives of two treasures of Kubera, the God of Wealth.

One guard who is holding shangam (conch) on both the hands is known as Shanka Nidhi ('nidhi' means wealth).

On the other side, the guard who is holding Lotus flowers on both the hands is known as Padma nidhi.

Shangu is from the ocean which includes all types of wealth like pearls and corals.

Why shagam in his hand? Because shangam only gives the sound of 'omkaram'.

'Padmam' is the symbol of water sources in land like river, lakes, tanks etc. which is very important for all living beings.

As per the tradition, these guards are installed at the third entrance of the temple.

One enters the holy shrine after saluting the first protection threshold - Sankha Nidhi and Padma Nidhi.

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Sahil
@sahilypatel

A list of cool websites you might now know about

A thread 🧵

1) Learn Anything - Search tools for knowledge discovery that helps you understand any topic through the most efficient

2) Grad Speeches - Discover the best commencement speeches.

This website is made by me

3) What does the Internet Think - Find out what the internet thinks about anything

4) https://t.co/vuhT6jVItx - Send notes that will self-destruct after being read.

Mitesh Patel
@Mitesh_Engr

Again sharing bank nifty intraday weekly straddle. How to play by selling straddle.
Mostly will work on Monday to Wednesday. Sometimes on Friday.
Why to pay your money to learn this if u can get it here.
U need only practice.
Let’s go.

Say bank nifty future is at 32000.
Sell both 32000 call and put.
Considering current volatile market lest say premium on Monday morning is 350 on both sides.
Sold with 700 points combine premium.
If bank nifty will trade in narrow range say +\- 100 hold it.
If moving 200 points

then exit previous sold straddle. Sell new one. Let’s say BN moved +200
Now sell 32200. If bank nifty will move here within range then u will get profit through theta decay. Follow same procedure for next 150-200 pts move.

This is only for single straddle sell position.

Now in second case sell three straddle. 31900/32000/32100
In case of 100 points move no need to change.
If 200 + then future is 32200.
Exit 31900 and sell 31200 straddle.
If moving another 100 then exit 32000 and sell 32300. Continue same with 100 points move.
If no move then

it will consolidate between 32000-32200 or 32100 to 32300 and u will get theta decay.

This is for normal move. Sudden big move may come anytime. So keep SL in system.
If u r selling at 350-350 then keep SL in system 475 for both legs.
Practice it. No need to attend webinar.

Simon DeDeo
@SimonDeDeo

One thing that goes unremarked about Wikipedia: the vast majority of the content was written over 12 years ago—which means (given turnover) that the editors dominant today were not directly involved in that creation.

Put another way, the editors who built the dominant nodes in this network...

...have little overlap with the ones who made this much more recent managerial flowchart.

Internet time runs at hundred-fold speed—the difference between the people who painted what's in the Uffizi, and the people in charge of keeping those paintings from deteriorating. Very different tasks, and (one presumes) very personalities as well. @PaulSkallas?