BC STARTUP
Saved by @vsamk

14 mental models that helped me build 10 startups and sell (a bunch of them) for millions.

 1) Serviceable Obtainable Market (SOM)

Everyone focuses on the Total Addressable Market (TAM), which gives an unrealistic expectation of your market size.

Instead SOM gives you a more practical estimate.
2) Viral Coefficient

Is the number of new users an average customer generates and a strong indicator of how highly your users like your product.

The higher your viral coefficient, the cheaper your acquisition costs.
3) Beta Testing

The process of exposing your users to different versions of the product/ messaging to determine the most effective one.

All top companies do this on a regular basis.
4) Conversion Funnel

The different stages that a buyer goes through before making a purchase.

Understanding what stage they're in helps you strategize your marketing accordingly.
5) Go-To-Market (GTM) Strategy

A comprehensive step-by-step plan that companies deploy to bring a new product/ service into the market.
6) Minimum Viable Product (MVP)

The basic version of your product with core functionality that's just enough to launch and gather feedback.
7) Market Penetration

A measure of how much your product/ service is being used relative to the total market.

Eg: Netflix has a 21% share in the streaming services market in the US.
8) Engagement Loop

The activities that a user performs repeatedly while engaging with your app, reinforcing them to use it again, and again.
9) Customer Journey Map

It comprises the different touchpoints that take a person from a complete stranger into a happy customer.
10) LTV:CAC Ratio

It measures how much a customer is worth relative to the cost of acquisition.

If it's less than 1, you're burning your cash by bringing in more customers.
11) Churn Rate

The percentage of customers who cancel/quit your product relative to the total number of customers.

To increase LTV, you need to have a lower churn rate.
12) Value Gap Canvas

The gap that exists between a user's problem and the value delivered by the solution.

The higher the gap, the more you can charge.
13) Moment of Truth

Refers to the interaction that makes the users realize the value of the product or causes them to change their impression of the brand.
14) Exit Strategy

A plan designed to help owners/ shareholders sell their ownership partially/ completely.
Please RT the first tweet if you've found this helpful :) https://t.co/Af3aghLGW5

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Julian Shapiro
@Julian
My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
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How I went from being a broke college student making $1000/month to making multiple 6 figures online

Buckle in, it gets bumpy

My story - a thread:

Let's start way back

When I was 16 I was super into fitness

After school weights

Would sneak into the community 18+ gym

Had a garage bench press where my buddy and I would blast music and max out every day (lol)

This leads into my first online biz venture

2 years later, freshman year of college my other friend and I started a YouTube channel

We shot vids in the gym, did talking head vids on different topics, and did eating challenges

The most notable was a 10k calorie challenge that I have unlisted on my account

I'll show it to people at parties/get togethers because it is hilarious

Imagine stuffing your face with 10k calories

Super cringe, but hilarious

Safe to say that our YouTube channel venture died out pretty quickly

We didn't see a penny from it in the ~6 months that we did it

In my 2nd year of college I got into photography

I had the camera from when we filmed videos and decided to put it to good use

(I also took a few photo classes in high school so I wasn't diving in cold)
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Lenny Rachitsky
@lennysan
The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

Uber: "Word of mouth was uncontrollable" – @ryangraves

2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
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Joe Speiser \u26a1\ufe0f
Joe Speiser ⚡️...
@jspeiser
The dirty inside secret most first-time entrepreneurs don't know.

14 tools I use to steal from competitors, and build million-dollar businesses.

Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.

In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.

1. Steal their social media traffic

Drop your competitors' url in https://t.co/n4squ8fjHh

It will tell you what % of their web traffic comes from which social media platform

Looks like this


Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.

If they're getting their traffic from Facebook...

2. Steal their Facebook ads

Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.

All of these ads are likely profitable https://t.co/bgqtSOvAe2
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MATT GRAY
@matt_gray_
Today is my 9th anniversary of building Herb.

4 years earlier, I was working a sales job at Kraft Foods.

Today, Herb crossed $420K MRR.

Here's the Vision Board System that helped me scale:

P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 40,000+ subscribers
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Trump is gonna let the Mueller investigation end all on it's own. It's obvious. All the hysteria of the past 2 weeks about his supposed impending firing of Mueller was a distraction. He was never going to fire Mueller and he's not going to


Mueller's officially end his investigation all on his own and he's gonna say he found no evidence of Trump campaign/Russian collusion during the 2016 election.

Democrats & DNC Media are going to LITERALLY have nothing coherent to say in response to that.

Mueller's team was 100% partisan.

That's why it's brilliant. NOBODY will be able to claim this team of partisan Democrats didn't go the EXTRA 20 MILES looking for ANY evidence they could find of Trump campaign/Russian collusion during the 2016 election

They looked high.

They looked low.

They looked underneath every rock, behind every tree, into every bush.

And they found...NOTHING.

Those saying Mueller will file obstruction charges against Trump: laughable.

What documents did Trump tell the Mueller team it couldn't have? What witnesses were withheld and never interviewed?

THERE WEREN'T ANY.

Mueller got full 100% cooperation as the record will show.
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Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
दधीचि ऋषि को मनाही थी कि वह अश्विनी कुमारों को किसी भी अवस्था में ब्रह्मविद्या का उपदेश नहीं दें। ये आदेश देवराज इन्द्र का था।वह नहीं चाहते थे कि उनके सिंहासन को प्रत्यक्ष या परोक्ष रुप से कोई भी खतरा हो।मगर जब अश्विनी कुमारों ने सहृदय प्रार्थना की तो महर्षि सहर्ष मान गए।


और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...


...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।

एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।


वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।

अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।
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SK
SK
@sk_diary1
Prasanna Venkatesa Perumal #temple -Gunaseelam,Near Trichy,TN #Thread

Gunaseela Mahatmyam,a chapter of Bhavishyottara Purana describes greatness of this place.

Venkatachlapathi of Tirumala Tirupati appeared b4 Gunaseela Rishi here,so Gunaseelam is known as Ten(South)Tirupati


Prasanna Venkatesa Perumal is in a standing posture with 4 arms holding sankha & chakra in the upper hands.The lower right hand is in abhaya pose,blessing devotees &left hand is in kati hasta,resting on waist.

A sceptre(senkkol)rests on right shoulder,with which this murti is believed to cure people affected by mental illness.These patient stay here for a period-48 days& participate in poojas&most of them get relieved of their problems.There is a temple run Mental Rehabilitation center

#storytimethread -As per Sthala Puranam,existence of this temple is due to efforts of Gunaseela Rishi, a disciple of Thalpiya Maharishi.
Thalpiya Maharishi along with his disciple Gunaseela Rishi once went to Himalayas.On his way back, Gunaseela Rishi stayed back at Tirupathi.


He was so wanted to have darshan of Venkatachalapathy in Gunaseelam near his asharam & bless the devotees.

He came back, bathed in the Cauvery,took blessing from his guru &undertook severe penance here in his ashram in Gunaseelam.
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Richard James
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I think a plausible explanation is that whatever Corbyn says or does, his critics will denounce - no matter how much hypocrisy it necessitates.


Corbyn opposes the exploitation of foreign sweatshop-workers - Labour MPs complain he's like Nigel

He speaks up in defence of migrants - Labour MPs whinge that he's not listening to the public's very real concerns about immigration:

He's wrong to prioritise Labour Party members over the public:

He's wrong to prioritise the public over Labour Party
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Panic! in the Discord
Panic! in the Discord
@discord__panic
Neo-nazi group #PatriotFront held a photo op in #Chicago last weekend & is currently marching around #DC so it's as good time as any to compile a list of their identified members for folks to watch for

Who are these chuds?

Patriot Front broke away from white nationalist org Vanguard America following #unitetheright in #charlottesville after James Alex Fields was seen with a VA shield before driving his car into a crowd, murdering Heather Heyer & injuring dozens of others

Syed Robbie Javid a.k.a. Sayed Robbie Javid or Robbie Javid of Alexandria,


Antoine Bernard Renard (a.k.a. “Charlemagne MD” on Discord) from Rockville, MD.

https://t.co/ykEjdZFDi6


Brandon Troy Higgs, 25, from Reisterstown,
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