X : When is #mapcamp happening this year?
Me : Wed, Oct 13th.
X : What's the plan?
Me : Right now? Find some funding.

X : How much do you need?
Me : For a 1500 - 3000 person online event? Back of envelope calculation ... about £50k to make it happen. LEF has kindly sponsored it for the last few years but we now need to stand it up on its own two feet.
X : What does that mean?
Me : Like all events, it's a risk profile. So, today the chance of #mapcamp happening is 0%, as we raise some funds, identify costs and find ways of reducing costs etc then that chance increases to a point that we can say ... yep, we can do this.
X : What about ticket sales?
Me : Nothing can ever be guaranteed, so you have to position it to the point that if everything goes wrong the liability is acceptable. Ask me in a month then I'll have a better idea.
X : If it's all about cost, reducing liability etc ... why does anyone run an event?
Me : For the same reason we speak at events. We love the subject. If you didn't then you'd be mad.
X : What about "early bird" pricing.
Me : Yep, we use that once we're close to get us over the line then anything else that is made is spent on improving the event. By the end, it's all spent.
X : Volunteers?
Me : Everything is, from the speakers to the organising committee to the chairs etc. We borrow, beg and steal each year. Did I not say you've had to be mad to put on an event about a subject you didn't love?
X : What if you don't raise funding?
Me : Talk about doom and gloom. If we don't raise then I'll have a private zoom session with friends.
X : A public webinnar?
Me : £400+ ... I do love mapping but when push comes to shove, I'd rather spend my time and money on family.
X : Map Camp is a great event.
Me : Thanks. But it is also an accidental conference. It was supposed to be me going to a pub in London to meet up with a dozen people, it ended up as 1500 people in an online event. These things come and go. We shall see what this year brings us.
X : Do you enjoy map camp?
Me : I love it ... long hours, organising committees and schedule, trying to raise funds, chasing people, stress of it all, day itself and the final bill ... what wouldn't you love? Seriously, never run a conference unless you truly love the subject.

More from Simon Wardley

"Fifty-nine percent of those polled said they believed China will become more powerful than the U.S. within 10 years" - https://t.co/3vN4I1TjwP ... I hate to break it to you but it already is in many areas.

When I published this work (originally from 2015) -
https://t.co/GYOItA3StZ - I did tend to get a lot of pushback from US folk when presenting it.

Six years later, less so.


I expect China to start to tackle inequality this year. It's the Achilles heel of the West. We have no response, nor Governments with the required skill, strategy or practice to respond.

We will ultimately face a more advanced, more wealthy and more equal society ...

... as that example of what "is possible" / "good looks like" shift to the East, we will face a painful shift as we question our own values including our kind of democracy. But in reality, the problem is not with our values but our shockingly poor standards of leadership.

X : Is this because of Trump?
Me : No, this has been going on since the 1990s. There has been no effective counterplay to the long game that Deng Xiaoping started. Just hubris, arrogance and exceptionalism with annual Economist articles on "How China will fall".

More from Society

@Suman68082748 @thetwinkwolff @x_karran_x @Sunil9130 Lets stop the criticism guys. The lad is good. Losses happen. Losses to unranked players happen too. As do wins vs top 10ers. Let's accept both. Remember Sumit and the likes of him are the best we have. See the bigger picture please.

@thetwinkwolff @x_karran_x @Sunil9130 When the Europeans or South Americans were getting quality practice and tourneys week in week out at reasonable costs, our kids were playing on dung courts or learning outdated serve and volley on grass. Appreciate the fact that the last 10 years have been a hell lot better than

@thetwinkwolff @x_karran_x @Sunil9130 the 10 before that. Real change can't come in a day or even in 10 years. So let's grit our teeth and bide our time till we have an organic self sustaining system in place.

@siyer30 @SportaSmile @Cric_Writer @RomilShukla @amanthejourno

@thetwinkwolff @x_karran_x @Sunil9130 @siyer30 @SportaSmile @Cric_Writer @RomilShukla @amanthejourno Tennis is my favourite sport in the universe. Has always been. Will always be. I was in love with Steffi and Pete a lot before I fell for Sachin. And while I would love every toddler in my family to play sports professionally, I won't encourage them to pursue my favourite sport.

@thetwinkwolff @x_karran_x @Sunil9130 @siyer30 @SportaSmile @Cric_Writer @RomilShukla @amanthejourno It will be career suicide. In other sports, I can actually plan for my ward to be the next Lin Dan or the next Tiger Woods or the next Schumacher even from a base in India. With tennis, in 2020 I can't do that realistically. Just doesn't adds up. Even for total freaks of nature.

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.