Is WhatsApp already the Super App of India?

Thread ЁЯз╡

Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!

Okay, let's go!

1/x
Gen-X? Who are they?

Gen-X (short for Generation X) are basically people with birth years around 1960тАУ1980. ThatтАЩs basically our (millennialsтАЩ) parents!

2/x

Check out this detailed case study by @zainab_delawala
https://t.co/G7QTkQN2id
ЁЯУо Communication/Community

This is the primary feature of WhatsApp.

This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small groups/communities.

3/x
https://t.co/PfQLAtv54S
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.

- Forward messages received mostly are written in vernacular languages. They are all well scripted.

4/x
- Interestingly most of the messages are not text messages, instead, they were voice messages.

- The reason being, it's hard to type messages in vernacular languages and also text messages lack personality.

5/x
ЁЯСе Social Media

- We use social media to receive validation from our network, their network is most active on WhatsApp groups so they do it here.

- They treat messages as a post, keep their connection updated with what's happening with them.

6/x
- Instant validation is received as messages on the same group.

- Gen-X use WhatsApp status more than any other age group. Few of them even upload 20 stories per day!

7/x
ЁЯУ░ News

- 7 out of 10 people I interviewed are part of a newsgroup.

- Most of these messages are Forward messages received at very high frequency.

8/x
- They trust these messages. They don't bother to cross-check the information.

- The reason they trust is that they are receiving these messages from "trusted people", and thus the information gains trust immediately.

9/x
ЁЯЫНя╕П Shopping

- All of them I came across were clothing shop groups!

- Believe me, my friend's mom got addicted to these groups.

How do they discover these groups?

- They share their numbers at small offline clothing stores.

- They receive suggestions from their peers.

10/x
What makes these groups addictive?

- WhatsApp is a high-frequency platform. They somehow land on these groups multiple times a day.

- These products are easily sharable. Just imagine how easy it is to share products that you receive as a message vs a product on Amazon?

11/x
ЁЯУЧ Education

- My mom is a drawing teacher who teaches drawing to children of age 8-12. She primarily uses WhatsApp for all her teaching and information passing.

- Even our neighbour who takes tuition for students of similar age use WhatsApp.

12/x
Why and how do they use WhatsApp for this?

- Everyone uses WhatsApp, it's really hard to miss the information that is passed on WhatsApp.

- "I take online classes through WhatsApp video call". They work best for 1:1 classes that my mom conducts.

- "WhatsApp works fine."

13/x
ЁЯТ░ Payments?

Now that we have seen how Gen-X uses WhatsApp, we can now try to question and understand in what all ways WhatsApp can be used.

WhatsApp is a powerful platform and used at very high frequency by its users. Gen-X is engaged with WhatsApp like no other app.

14/x
Can WhatsApp payments be real in the coming years?

My guess would be - YES! Because-

- Very high frequency
- Strongest network
- High trust
- Abundance of resource

15/x
10 out of 10 people I interview didn't know about the payment feature on WhatsApp!

Surprisingly, 7 out of 10 were ready to use WhatsApp as their payments app. But we need to understand that this is not a behavioural insight.

16/x
Is WhatsApp already the Super App of India?

No, it's heading in that direction.

It's also really interesting to see with 2 giants joining hands to make this happen.

Will meet you guys with Gen-X once that happens,
Thank you!

17/17

More from Social media

As we wait for the transition of power from despot to democrat, Facebook (Zuckerberg) has taken it upon itself to aid in the obstruction of that power transfer, facilitation of an insurrection narrative and disregard for the will of the American electorate.


In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.

Aiding and abetting a coup dтАЩ├йtat.

As if there werenтАЩt enough other reasons to dismantle FacebookтАЩs monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of FacebookтАЩs business model.

Megalomaniac Marc has now revealed the true colours of Fascist Facebook.

Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.

And the response of the left... is to delete their Facebook account.

As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.

An inherent flaw in the leftтАЩs critical thinking.

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