Okay, let's go!
1/x
Is WhatsApp already the Super App of India?
Thread 🧵
Okay, let's go!
1/x
Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!
2/x
Check out this detailed case study by @zainab_delawala
https://t.co/G7QTkQN2id
This is the primary feature of WhatsApp.
This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small groups/communities.
3/x
https://t.co/PfQLAtv54S
Can a movie (96') change how people use an app (Whatsapp)?
— Rajesh Raghavan (@rajeshraghavan_) October 1, 2020
YES. It can.
Let's see how\U0001f440 pic.twitter.com/BV0scQ2KEc
- Forward messages received mostly are written in vernacular languages. They are all well scripted.
4/x
- The reason being, it's hard to type messages in vernacular languages and also text messages lack personality.
5/x
- We use social media to receive validation from our network, their network is most active on WhatsApp groups so they do it here.
- They treat messages as a post, keep their connection updated with what's happening with them.
6/x
- Gen-X use WhatsApp status more than any other age group. Few of them even upload 20 stories per day!
7/x
- 7 out of 10 people I interviewed are part of a newsgroup.
- Most of these messages are Forward messages received at very high frequency.
8/x
- The reason they trust is that they are receiving these messages from "trusted people", and thus the information gains trust immediately.
9/x
- All of them I came across were clothing shop groups!
- Believe me, my friend's mom got addicted to these groups.
How do they discover these groups?
- They share their numbers at small offline clothing stores.
- They receive suggestions from their peers.
10/x
- WhatsApp is a high-frequency platform. They somehow land on these groups multiple times a day.
- These products are easily sharable. Just imagine how easy it is to share products that you receive as a message vs a product on Amazon?
11/x
- My mom is a drawing teacher who teaches drawing to children of age 8-12. She primarily uses WhatsApp for all her teaching and information passing.
- Even our neighbour who takes tuition for students of similar age use WhatsApp.
12/x
- Everyone uses WhatsApp, it's really hard to miss the information that is passed on WhatsApp.
- "I take online classes through WhatsApp video call". They work best for 1:1 classes that my mom conducts.
- "WhatsApp works fine."
13/x
Now that we have seen how Gen-X uses WhatsApp, we can now try to question and understand in what all ways WhatsApp can be used.
WhatsApp is a powerful platform and used at very high frequency by its users. Gen-X is engaged with WhatsApp like no other app.
14/x
My guess would be - YES! Because-
- Very high frequency
- Strongest network
- High trust
- Abundance of resource
15/x
More from Social media
As we wait for the transition of power from despot to democrat, Facebook (Zuckerberg) has taken it upon itself to aid in the obstruction of that power transfer, facilitation of an insurrection narrative and disregard for the will of the American electorate.
In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.
Aiding and abetting a coup d’état.
As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.
Megalomaniac Marc has now revealed the true colours of Fascist Facebook.
Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.
And the response of the left... is to delete their Facebook account.
As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.
An inherent flaw in the left’s critical thinking.
If you thought disinformation on Facebook was a problem during our election, just wait until you see how it is shredding the fabric of our democracy in the days after.
— Bill Russo (@BillR) November 10, 2020
Look at what has happened in just the past week.
In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.
Aiding and abetting a coup d’état.
As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.
Megalomaniac Marc has now revealed the true colours of Fascist Facebook.
Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.
And the response of the left... is to delete their Facebook account.
As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.
An inherent flaw in the left’s critical thinking.
