BC SOCIAL MEDIA
Saved by @zmbnski

Is WhatsApp already the Super App of India?

Thread đŸ§”

 Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!

Okay, let's go!

1/x
Gen-X? Who are they?

Gen-X (short for Generation X) are basically people with birth years around 1960–1980. That’s basically our (millennials’) parents!

2/x

Check out this detailed case study by @zainab_delawala
https://t.co/G7QTkQN2id
📼 Communication/Community

This is the primary feature of WhatsApp.

This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small groups/communities.

3/x
https://t.co/PfQLAtv54S
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.

- Forward messages received mostly are written in vernacular languages. They are all well scripted.

4/x
- Interestingly most of the messages are not text messages, instead, they were voice messages.

- The reason being, it's hard to type messages in vernacular languages and also text messages lack personality.

5/x
đŸ‘„ Social Media

- We use social media to receive validation from our network, their network is most active on WhatsApp groups so they do it here.

- They treat messages as a post, keep their connection updated with what's happening with them.

6/x
- Instant validation is received as messages on the same group.

- Gen-X use WhatsApp status more than any other age group. Few of them even upload 20 stories per day!

7/x
📰 News

- 7 out of 10 people I interviewed are part of a newsgroup.

- Most of these messages are Forward messages received at very high frequency.

8/x
- They trust these messages. They don't bother to cross-check the information.

- The reason they trust is that they are receiving these messages from "trusted people", and thus the information gains trust immediately.

9/x
đŸ›ïž Shopping

- All of them I came across were clothing shop groups!

- Believe me, my friend's mom got addicted to these groups.

How do they discover these groups?

- They share their numbers at small offline clothing stores.

- They receive suggestions from their peers.

10/x
What makes these groups addictive?

- WhatsApp is a high-frequency platform. They somehow land on these groups multiple times a day.

- These products are easily sharable. Just imagine how easy it is to share products that you receive as a message vs a product on Amazon?

11/x
📗 Education

- My mom is a drawing teacher who teaches drawing to children of age 8-12. She primarily uses WhatsApp for all her teaching and information passing.

- Even our neighbour who takes tuition for students of similar age use WhatsApp.

12/x
Why and how do they use WhatsApp for this?

- Everyone uses WhatsApp, it's really hard to miss the information that is passed on WhatsApp.

- "I take online classes through WhatsApp video call". They work best for 1:1 classes that my mom conducts.

- "WhatsApp works fine."

13/x
💰 Payments?

Now that we have seen how Gen-X uses WhatsApp, we can now try to question and understand in what all ways WhatsApp can be used.

WhatsApp is a powerful platform and used at very high frequency by its users. Gen-X is engaged with WhatsApp like no other app.

14/x
Can WhatsApp payments be real in the coming years?

My guess would be - YES! Because-

- Very high frequency
- Strongest network
- High trust
- Abundance of resource

15/x
10 out of 10 people I interview didn't know about the payment feature on WhatsApp!

Surprisingly, 7 out of 10 were ready to use WhatsApp as their payments app. But we need to understand that this is not a behavioural insight.

16/x
Is WhatsApp already the Super App of India?

No, it's heading in that direction.

It's also really interesting to see with 2 giants joining hands to make this happen.

Will meet you guys with Gen-X once that happens,
Thank you!

17/17

More from Social media

12 Foot Tall Giant Alexandra Erin
12 Foot Tall Giant Ale...
@AlexandraErin
LRT: One of the problems with Twitter moderation - and I'm not suggesting this is an innocent cause that is accidentally enabling abuse, but rather that it's a feature, from their point of view - is that the reporting categories available for us do not match up to the rules.

Now, Twitter's actual policy is that wishes or hopes for death or harm are the same as threats. That policy has been in place for years. But there's no report category for hoping someone dies. You can only report it as a threat.

Which gives the moderator, who doesn't spend long on any individual tweet, mental leeway to go, "Well, there's no threat here." and hit the button for "no violation found".

They have a rule that says persistent misgendering or other dehumanizing language is not tolerated, but again - there is no reporting category for that. We have to report it as hate against a group.

So again, the moderator looks at that tweet, briefly in isolation, and sees what, without context, might look neutral or matter of fact. A series of tweets referring to somebody consistently by the same set of pronouns or a statement that somebody is a man or woman.
SOCIAL MEDIA
Snapchat
Snapchat
@Snapchat
Enter the thread if you dare. 😈

We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.

https://t.co/J0Zn7CfM1q


Tis the season to slay some ghouls. Grab some friends and dive in to Zombie Rescue Squad from @PikPokGames. How long can you survive?

https://t.co/FC9dvafUiV


Is it even Halloween if you're not FREAKED OUT? Scare yourself silly with a Dead of Night S1 rewatch.

https://t.co/LtoE7yHgaG


Be careful! Things aren’t always what they seem. Our Lenses start off cute, but are filled with spooky surprises!

https://t.co/xq45JlYeQ7


Craving candy early? Our new stickers were made to satisfy your sweet tooth.
SOCIAL MEDIA
Advertisement
Kishan
Kishan
@Kishan1711
The worst things I see among friends and people around me and in social media is they say who sees caste in 2020. They also say caste is wrong and it should be abolished. First friends please understand reality, don't come to a conclusion by seeing whatsapp forwards 1/n

Misleading YouTube videos and the common stuff that comes in cinema and in TV. First you must understand the biggest problem of India ia not Corruption but it's caste.Majority of movies we watch shows that that biggest problem of India is Corruption and if we stop it we will 2/n

Become a developed nation. But according to me these people are cheating us by hiding the biggest problem. For the people who say is there caste in 2020, I just want to ask a question. How many of you during your marriage search for your partner in same caste. 3/n

I think majority will do that, then how can you say there is no caste in 2020. Caste has just gone out of our names that too in TN only, but it's still there in everyone's home and everyone's minds. So please accept the truth and start your journey against it. 4/n

There is one group of people who speaks about everything about cinema, cricket and other stuffs, but when this topic comes to a discussion the becomes silent. I can understand that they don't want to speak about this because they may think it as a sensitive issue. 5/n
SOCIAL MEDIA
Claire Ryan
Claire Ryan
@aetherlev
Great bit of journalism here by Sophia :) fun fact, we had some verrrrry interesting conversations about what exactly the Trump campaign might be doing on TikTok.

So let’s talk about that!


Super glad I could be of help btw :P

Anyhoo: my background = senior web dev, data analysis a specialty, worked in online marketing/advertising a while back

You’ve got this big TikTok account that’s ostensibly all volunteer, just promoting Trump’s app because they’re politically minded and all that.

Noooooope. They’re being paid.

Sophia says it’s just possible (journalist speak I assume) but I know exactly what I’m looking at and these guys, Conservative Hype House, are getting paid to drive traffic and app installs for Trump.

So how do you know that, Claire?

Welp, they’re using an ad tracking system that has codes assigned to specific affiliates or incoming marketing channels. These are always ALWAYS used to track metrics for which the affiliate is getting paid.
SOCIAL MEDIA
Toby \u2615\ufe0f
Toby ☕
@tobydoyhowell
1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier

2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

https://t.co/YlljnF5eNd


3/ Video editing

Kapwing

Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan

https://t.co/bREsREkCSJ


4/ Meme making

Imgflip

Price: Free

What I like: easiest way to caption existing meme formats, quickly

What I don't: limited fonts

https://t.co/sUj13VlPiO


5/ Inspiration

iPhone notes app

Price: Free

What I like: no frills & easily accessible. every thread i write starts as an idea in notes

What I don't: difficult to organize
SOCIAL MEDIA

You May Also Like

foone
foone
@Foone
It is 2018 and this error message is a mistake from 1974.
This limitation, which is still found in the very latest Windows 10, dates back to BEFORE STAR WARS. This bug is as old as Watergate.


When this was developed, nothing had UPC codes yet because they'd just been invented.
Back when this mistake was made, There was only one Phone Company, because they hadn't been broken up yet. Ted Bundy was still on the loose. Babe Ruth's home run record was about to fall.

When this bug was developed, Wheel of Fortune hadn't yet aired. No one had seen Rocky Horror. Steven Spielberg was still a little-known directory of TV films and one box-office disappointment. SNL hadn't aired yet. The Edmund Fitzgerald was still hauling iron ore.

WHEN THIS STUPID MISFEATURE WAS INVENTED, THE GODFATHER PART II HAD JUST OPENED IN THEATERS.

So, why does this happen? So Unix (which was only 5 years old at this point) had the good idea of "everything is a file" which mean you could do things like write to sockets, pipes, the console, etc with the same commands and instructions.
TECH
Pran Katariya
Pran Katariya
@KatariyaPran
The Straddle is my favorite trade these days. But more often than not, one needs to adjust to make a good return from it. There are many ways to do this depending on your view, psychology and imagination. Will discuss a few that I use

The Straddle is a delta neutral strategy and it is important to keep deltas in check during the course of the Trade and not let them run away from you. Of course Volatility is the elephant in the room- but not going there as that will require a separate discussion

The first and most common method is to go 'inverted.' That is to say to shift the untested side to generate additional Premium and increase the runway to Breakeven. So if you start with a Straddle at 700 and price goes to 740, you can move the PE up to say 720.

How much should you move the untested side? While again this is a matter of skill, experience and artistry, the rule of thumb is to cut deltas by half. Remember, prices will move and you have to allow sufficient room for them to fluctuate

The second method is to shift the entire Straddle in the direction of the move. So if you have a 700 Straddle and Price goes to 740, you can shift the Straddle to 720. If you time this right, it can generally be done at virtually no cost or minimal cost.
ALL , OPTION SELLING , STRADDLE OPTION SELLING
Advertisement
.
.
@oyevivekk
THREAD:

80 Films with the biggest Plot Twists that will blow your mind.

1. Fight Club


2. Predestination


3. Seven


4. Requiem for a Dream
MOVIES , ALL , LIST OF MOVIES
Andrew Chen
Andrew Chen
@andrewchen
👇Thread.

Published a new essay: The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!


This was a deck that I created on my (longish) interview process with @a16z. It was a long path, starting with meeting folks at the firm 10 years ago. But the purpose of the deck was to explain how I would use my superpower in an investing context

Here's what I explain in the deck. As investors (whether angel or VC) we're often confronted with an up-and-to-the-right graph. Is it going to go up? Or down?


One solution to forecast these growth curves is the Growth Accounting Framework, where you add up New+Reactivated and subtract churned users. In each time period that gives you the difference in monthly actives.


The problem with this is that it's a lagging metric, not a leading one. We need to go one level deeper and look at the underlying loops that drive these numbers, to understand the quality.
STARTUPS
Panic! in the Discord
Panic! in the Discord
@discord__panic
Neo-nazi group #PatriotFront held a photo op in #Chicago last weekend & is currently marching around #DC so it's as good time as any to compile a list of their identified members for folks to watch for

Who are these chuds?

Patriot Front broke away from white nationalist org Vanguard America following #unitetheright in #charlottesville after James Alex Fields was seen with a VA shield before driving his car into a crowd, murdering Heather Heyer & injuring dozens of others

Syed Robbie Javid a.k.a. Sayed Robbie Javid or Robbie Javid of Alexandria,


Antoine Bernard Renard (a.k.a. “Charlemagne MD” on Discord) from Rockville, MD.

https://t.co/ykEjdZFDi6


Brandon Troy Higgs, 25, from Reisterstown,
EXTREMISM