Many people are stressed by social media, especially Twitter.

Here is what I do to keep my sanity:

10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

1/ Switch from being a consumer to a creator

If your default is opening social media and binging on updates from others, there's a problem. The world needs to know what YOU can offer, and I believe everyone can add value. So first, switch to intentionally becoming a creator.

2/ Start very small and build "Atomic habits"

Most beginner creators people aim too far high and crash. It never works for me. Instead choose tiny habits like 2 tweets a day in the morning. Or 1 video for Youtube. Or 1 short essay each day on Substack. Optimize for consistency.

3/ Pick one social platform to create and stick with it

What comes naturally to you? Writing your thoughts, choose Twitter. Editing interesting footage and layering a voice-over? Choose Youtube. Short essays? Choose Substack. Pick one and stick with it for at last 1 month.

4/ Find your niche

Don't focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.

I was a no-code maker in 2018 so that niche came naturally. Later, I expanded to the community niche. Now #buildinpublic

Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it has played such an important role in the evolution of gaming. 1/x

The real innovation of FarmVille was in making games accessible to busy adults, giving them a place to invest and express themselves and be seen by people in their lives as creative. People thought of FarmVille as a sort of Etch-a-Sketch. 2/x

It was the first game at scale that leveraged big data, and almost everything inside the game was tested and optimized. FarmVille became a training ground for a generation of entrepreneurs and product managers. 3/x

In 2008, Happy Farm reached 20+ million daily active users, setting off a wave of competition from game developers, and numerous farming games began to hit the market. 4/x.

On February 6, 2009, FarmTown reached 1 million DAU on Facebook. Farm Town combined the moving maps from MyFarm with avatars in Zynga’s YoVille. I wrote the date on the wall, and said we need to count the days until we are in the market with our own game. 5/x

1. I'm the CEO of a platform for females & know I have a unique insight into the single sex space debate. I see it play out in real time.

During our 1st MVP test phase, 1000s of TW onboarded & created "KILL TERF" profiles.

Are we supposed to take these seriously or not?

2. I fought to include TW on Giggle but the reality is I fought not knowing the hostility of the situation. I was shocked & devastated by the KILL TERF & other obscene profiles, but...

Is "KILL TERFS", "RAPE TERFS" & "LOOK AT MY GIRL DICK" what we can except in the real world?

3. Is it "just" something said to women online or is it something that would be done in "analogue" female spaces?

It's a really important questions to ask, because not only do women not want to read stuff like this... we don't want to physically experience it either.

4. It's important to remember, without this abhorrent behavior we'd all be having a very different debate.

This behavior has *added* to womens fear.

You can dismiss it if it doesn't suit your agenda. But if you do, no solution to ensure the safety of *everyone* will be found.

5. When I read something like this, what stands out to me is the line "a lot of the time I'll get side eye or even outright harassment." Lucky you!

Imagine getting a rape threat.

When that statement is put into the context of the admission prior to it, it's scary for women.