1/ Short Selling 101

With the markets continuing to rally, there has been more talk of “shorting” or “short selling” stocks.

But what does that mean and how does it work?

Here’s a quick educational primer: Short Selling 101

2/ When you believe a stock is going to rise in value, you are said to be “long” the stock (“bullish”). When you believe a stock is going to decline in value, you are said to be “short” the stock (“bearish”).

Short selling is simply how you bet on the decline in value.
3/ Imagine you read that Colombia is experiencing a very wet Summer.

You believe this will lead to a huge coffee harvest, flooding the market with coffee and driving down the price. You want to profit from this.

So you borrow a bag of coffee from Jimmy, your neighbor.
4/ You sell the bag of coffee to Paul, your other neighbor, for $20, the price of the bag at your market.

You now have $20 but you owe Jimmy a bag of coffee (you borrowed it, after all).

One month later, the price of coffee drops 50%. You buy a bag at the local store for $10.
5/ You walk over to Jimmy’s house, hand him the new bag of coffee, and give him $1 as interest on the borrowed bag.

So you sold a borrowed bag for $20 and then bought it back and returned it for $11 ($10 plus $1 interest).

You’ve made $9 profit on your coffee “short” position!
6/ Of course, if you had been wrong and the price of coffee had risen, you still would have had to “cover” your short by buying a bag and returning it to Jimmy. You would have lost money.

Because the price can rise infinitely (in theory), losses from short selling are uncapped.
7/ So this is a quick primer on the topic - Short Selling 101. I hope it was helpful!

Disclaimer: Only experienced traders and investors should think about short selling as a strategy. Given the uncapped losses, it is inherently a more risky strategy than going long.

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.