If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.
As one of my podcasts approaches 1.5m downloads and the the other 50,000, I thought I'd share a few things that I've learnt over the past 3 years on building a successful podcast ๐
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.
Be consistent with your distribution whether it's a day of the week, or consistently after an event. Podcasts are audio on demand, but most podcasts retain listeners by becoming part of their weekly routine.
Use your latest episode as an anchor piece on your social media profiles/website. Everything you do post launch, should be done with an aim to draw as many impressions to your pinned anchor piece of content as possible.
If someone takes their time to reach out and tell you they enjoy your show, ask for something back. Ask them to review your show and share your latest episode. Getting an audience is one thing, generating growth through them is another.
Some of us have our attention grabbed by visuals. Use graphics and social cards whenever you post your show. The impression and link click rates are often a lot higher and it also shows your podcast to be something that is 'more than audio'.
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1/OK, data mystery time.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.