As one of my podcasts approaches 1.5m downloads and the the…

1) 𝐇𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐠𝐮𝐞𝐬𝐭𝐬 > 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.

Podcasts are intimate. You build relationships with your audience, and a community if they cross pollinate. Your audience feels like they know you, the host, more than you realise.

2) 𝟖/𝟏𝟎 𝐀𝐮𝐝𝐢𝐨 𝐪𝐮𝐚𝐥𝐢𝐭𝐲
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.

Buying nice football boots when you're no good doesn't make much sense. Start with getting the content right, get your audio up to a decently produced level and then build from there.

3) 𝐖𝐞'𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐨𝐟 𝐡𝐚𝐛𝐢𝐭
Be consistent with your distribution whether it's a day of the week, or consistently after an event. Podcasts are audio on demand, but most podcasts retain listeners by becoming part of their weekly routine.

4) 𝐀𝐧𝐜𝐡𝐨𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
Use your latest episode as an anchor piece on your social media profiles/website. Everything you do post launch, should be done with an aim to draw as many impressions to your pinned anchor piece of content as possible.

5) 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭
If someone takes their time to reach out and tell you they enjoy your show, ask for something back. Ask them to review your show and share your latest episode. Getting an audience is one thing, generating growth through them is another.

6) 𝐔𝐬𝐞 𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬
Some of us have our attention grabbed by visuals. Use graphics and social cards whenever you post your show. The impression and link click rates are often a lot higher and it also shows your podcast to be something that is 'more than audio'.

@threadreaderapp unroll

As one of my podcasts approaches 1.5m downloads and the the other 50,000, I thought I'd share a few things that I've learnt over the past 3 years on building a successful podcast 👇

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