As one of my podcasts approaches 1.5m downloads and the the other 50,000, I thought I'd share a few things that I've learnt over the past 3 years on building a successful podcast ๐Ÿ‘‡

1) ๐‡๐จ๐ฌ๐ญ๐ฌ ๐š๐ง๐ ๐ ๐ฎ๐ž๐ฌ๐ญ๐ฌ > ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.
Podcasts are intimate. You build relationships with your audience, and a community if they cross pollinate. Your audience feels like they know you, the host, more than you realise.
2) ๐Ÿ–/๐Ÿ๐ŸŽ ๐€๐ฎ๐๐ข๐จ ๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.
Buying nice football boots when you're no good doesn't make much sense. Start with getting the content right, get your audio up to a decently produced level and then build from there.
3) ๐–๐ž'๐ซ๐ž ๐œ๐ซ๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ฌ ๐จ๐Ÿ ๐ก๐š๐›๐ข๐ญ
Be consistent with your distribution whether it's a day of the week, or consistently after an event. Podcasts are audio on demand, but most podcasts retain listeners by becoming part of their weekly routine.
4) ๐€๐ง๐œ๐ก๐จ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ
Use your latest episode as an anchor piece on your social media profiles/website. Everything you do post launch, should be done with an aim to draw as many impressions to your pinned anchor piece of content as possible.
5) ๐‹๐ž๐ฏ๐ž๐ซ๐š๐ ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ
If someone takes their time to reach out and tell you they enjoy your show, ask for something back. Ask them to review your show and share your latest episode. Getting an audience is one thing, generating growth through them is another.
6) ๐”๐ฌ๐ž ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌ
Some of us have our attention grabbed by visuals. Use graphics and social cards whenever you post your show. The impression and link click rates are often a lot higher and it also shows your podcast to be something that is 'more than audio'.
@threadreaderapp unroll

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.