BC MARKETING
Saved by @SteveeRogerr

In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

 ⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention
🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge
🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops
🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
❤️ Internal Community: Companies who focus on community will dominate this decade

An engaged internal community will be the strongest moat any company can build for retention, and the most important sign of company health will be how this internal community projects outwards
🏡 Micro Co-working: A home on every street will be transformed into a hyper-local co-working space

It comes with all the amenities needed, like high-quality coffee, and has on-demand fitness equipment like @onepeloton bikes

Companies will pay for this for their teams
🏠 WFH Setup: Report of people being injured while working from home is skyrocketing. 60% of people have pain they didn't have in an office

Companies will begin to provide a setup that ensures people are as safe and comfortable at home as they were in an office
🧰 Vertical Tools: @NotionHQ, @LoomHQ, @zoom_us etc. are incredible horizontal products that do nearly anything

Vertical products that do one thing, operating around a constraint that enables greater focus, will dominate 2021
✅ Output focus: Time will be replaced as the main KPI for judging performance by productivity and output. Great workers will be the ones who deliver what they promise consistently

Way to measure this more effectively are desperately needed
🗣 Voice Tech: You speak 7x faster than you type and you read 2x faster than you listen

Tech that lets you consume and input via these modes will arise and interface with every tool you use via an API
🙋‍♂️ Contact Escalation: Tools that let people escalate problems will emerge as an important part of async work

They will allow teams to set priority to comms and batch deliver things that are less important when their teammate isn't doing deep focussed work
⏰ Asynchronous Work: Companies now know offices are instantaneous gratification distraction factories where it's very hard to deep work

Tools that enable asynchronous work are the most important thing globally remote teams need
💰 Payment Preferences: Workers will have the power to shift the currency they receive payment in at the touch of a button

Fractional ownership of their company over salary will become an option
👩‍🏫 Democratized Coaching: Everyone who wants to will have access to a coach. This will help people perform and optimize

Companies will provide these to teams which enable individuals to develop with world-class tutoring
🛠️ Remote Tools: Companies operating remotely now will have created tools every remote team on the planet needs @Zapier, @Gitlab, @GitHub, @FirstbaseHQ will spawn Mafias who take these internal tools and create startups around them

Several $Billion Startups to emerge this way
💾 Remote Infrastructure: There is a missing half of remote work that’s neglected because it’s difficult, boring, and unsexy

It will be the most critical. Until that’s solved remote teams won’t be able to scale globally easily
🎴No Code: Will grow to dominate creation @webflow, @figmadesign, amongst others will democratize access to creation unlike ever before

Remote workers who have an area of expertise and one of these broad skills will be the most sought after talent
🥨 Ongoing Perks: Coffee, food orders, child care; the next wave of in-home perks will give power to each worker to control exactly what they want

Services that let companies provide them while enabling workers to personalize to their preference will explode to prominence
✍️ Better Communication: Organizations are looking for tools that can improve the quality of writing individuals produce and the documentation they create

Expect a tool like Grammarly but more focussed on documentation and communication to emerge rapidly
Why did 1,500 companies talk to us?

https://t.co/vM4B5Azi3S

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Chris Herd
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@chris_herd
I've spoken to 1,500+ people about remote work in the last 9 months

A few predictions of what is likely to emerge before 2030

[ a thread ] 💻🏠🌍

🚜 Rural Living: World-class people will move to smaller cities, have a lower cost of living & higher quality of life

These regions must innovate quickly to attract that wealth. Better schools, faster internet connections are a must

⏰Asynchronous Work: Offices are instantaneous gratification distraction factories where synchronous work makes it impossible to get stuff done

Tools that enable asynchronous work are the most important thing globally remote teams need. A lot of startups will try to tackle this

⚽️Hobbie Renaissance: Remote working will lead to a rise in people participating in hobbies and activities which link them to people in their local community

This will lead to deeper, more meaningful relationships which overcome societal issues of loneliness and issolation

🌍Diversity & Inclusion: The most diverse and inclusive teams in history will emerge rapidly

Companies who embrace it have a first-mover advantage to attract great talent globally. Companies who don't will lose their best people to their biggest competitors
REMOTE WORK
Chris Herd
Chris Herd
@chris_herd
I've spoken to 1,500+ companies about their plans for remote work Post-Covid

Here are the things I heard will happen in 2021

[ a thread ] 💻🏠🌍

🏢HQ's are finished: companies of all sizes will cut their commercial office space by at least 40-60%

The will give their team the choice to work from home 2-4 days a week, and come into the office 1-2 days a week

🌍Fully distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐️Access talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role

💰Cut costs: The second reason they are going remote-first is because it lets them be far more cost-efficient

Spend $15,000 / worker / year on office space or provide the best remote setup on the planet for $1,050 / worker / year
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Chris Herd
Chris Herd
@chris_herd
I spoke to 1,700+ people about remote work in 2020

A few predictions of what will happen in 2021

[ a thread ] 💻🏠🌍

🎟 Remote competition: @FrancisSuarez is the first person to wield the power of Twitter to attract remote talent

Almost every region that has something which would attract people to move there will do the same thing

Incentives for remote talent to move will grow quickly

⏰ Async-first: People now see offices are instantaneous gratification adult kids clubs where sync work makes it impossible to get stuff done

Tools that enable async work are the most important thing globally remote teams need. A lot of startups will try to tackle this

🏢 HQ Slashed: Companies of every size cut their commercial office space by 50-70%

People will work remotely 2-4 days a week, and come into the office 1-2 days a week

Companies will provide a great setup at home for their workers

🤕 Injury explosion: Companies that don't provide the right tools & equipment begin to get Sued for Millions of Dollars

This rapidly becomes a key point of differentiation between companies they use to attract & retain talent
BUSINESS
Chris Herd
Chris Herd
@chris_herd
I spoke to 5 global enterprises about remote work last week

Here’s what they told me about their plans for the future

[ a thread ] 💻🏠🌎

💰 Office space: All of them have $Billion real estate portfolios

All of them plan to cut it by atleast 50% and as much as 70%

📍 Talent Access: The thing they are most interested in is access to talent

Rather than hiring the best person in a 30-mile radius of the office, they’ll hire the best person on the planet

📈 Efficiency: Their concern about remote work post-pandemic was that productivity would slip

It’s increased. They now know remote work works

🤔 Remote Dilemma: A big concern is losing their best people through not giving their teams what they want

Each company plans to let people work from home 60-100% of the time
BUSINESS
Chris Herd
Chris Herd
@chris_herd
I've spoken to 2,000+ companies over the last 12 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

🏢HQ’s are finished: companies will cut their commercial office space by 50-70%

The will allow every worker to work from home 2-4 days a week, and come into the office 1-2 days a week

🌍 Fully distributed: ~30% of the companies we talk to are getting rid of the office entirely and going remote-first

Companies doing this have seen their workers decentralize rapidly, leaving expensive cities to be closer to family

⭐️ Access talent: The first reason they are going remote-first is simple – it lets them hire more talented people

Rather than hiring the best person in a 30-mile radius of the office, they can hire the best person in the world for every role

💰 Cut costs: The second reason they are going remote-first is because it lets them be far more cost-efficient

Rather than spending $20,000 / worker / year on office space they can provide the best remote setup on the planet for $2,000 / worker / year
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Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

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Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

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Working with creators is like buying TV ads in the 1960s

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