BC MARKETING
Saved by @Mollyycolllinss

Here are 6 things you need to know before applying for a remote marketing job...🧵

 In 2015 I was offered a remote contract from a guy I’d met in an airport bar. 🍻

No joke. If my best friend wasn’t sitting beside me during that layover, I’m 100% convinced that everyone would think this was completely made up.
He’d overheard me talking about an SEO portfolio site that I’d recently made & that I was going to start looking for new side projects.

After a quick conversation and a week to think things over at the beach,🏖️ I flew home and took the offer. 😬
Working remotely in marketing has helped me grow personally and professionally in ways I never could at an office.

I’m grateful for everything I’ve learned and everyone who has helped me along the way.

I hope sharing a few tips I’ve picked up will help you on your journey. ✨
1) Make it real by making an action plan. Start by taking baby steps.

“A goal without a plan is just a wish.”

When you first sit down to frame out what you’re looking for, it’s important to set clear goals and make a solid plan.
Write everything out and give yourself deadlines. Once you do start working remotely you’ll be expected to perform your role independently. Start now.
Here’s a quick list of things you should include in your plan of action:

- Why you’re looking for your next role
- What you bring to the table
- Who you know (chances are you know more people than you realize)
2) Choose a skill that most businesses need.

Before you start sending out hundreds of resumes, you should already know which niche you want to work in & have a clear idea of your skill level in that area.
It goes without saying, but it’s a waste of everyone’s time (including yours) if you start applying for roles that you’re not qualified for.

If you’re just starting out, apply for entry-level roles.
Build a specific skill set that will help you market yourself.

For example, if you want to find a role in digital marketing, pick a stream to focus on (ie. SEO, copywriting, paid ads, SEM, etc.). Get really good at one thing that you can build upon.
If you don’t know what skill to pick, I recommend these niches because they’re needed by almost every business:

- Copywriting
- Email marketing
- Marketing admin
- Paid ads specialist: FB, PPC, Amazon, etc.
- Social media manager
3) Freelance gigs are your gateway to a full-time remote job.

When I originally gave notice at my former tech company to work remotely, I thought of freelance work as both intimidating and overwhelming.
However, I learned that freelance opportunities will give you a taste of what remote work looks like for you.

It will keep your skills sharp and push you to network. When you do find your dream marketing job, this experience will be mega points for you in an interview. 🎯
Skills you gain (& can later reference) from freelancing:

- Time management
- Tactics you used to stay focused
- How you tackled working independently
- Communication strategies you used to push things forward
- Why you did/didn't like working remotely
4) There’s no point in applying without a portfolio.

Successful Marketers all have one thing in common: initiative

Show 'em what you bring to the table.

https://t.co/wJYvDizHjH
5) Don’t waste your time with general job boards.

When you start looking for your first remote marketing job you have to know where to look.

Obviously, good places to start are with niche job boards & marketing communities (#MarketingTwitter)
Start building an idea of what your ideal remote marketing job will look like and pair that with your research about the companies you’re studying.

This will help you build a clearer path for what you’re looking for.

Make a vision.
6) Apply to jobs right when they’re posted. It’s a minor adjustment that makes a huge difference.

It will take time to find the right opportunity. Focus on results.
I don’t subscribe to the idea that the day of the week or particular hour you submit an application carries a lot of weight in getting the job.

However, it’s easy to get caught up in the glamour of a job ad without noticing that the author has been inactive for a month or two.
The age of the job ad will be a leading indicator of the response rate you receive.

Things move quickly. You should too.
When you put it all together, you should have a clear vision of what you offer and where you’re trying to go.
Recap on how to get a remote marketing job:

1) Make it real by making an action plan
2) Choose a marketing niche
3) Freelance gigs are your gateway
4) There’s no point in applying without a portfolio
5. Don’t waste your time with general job boards
6) Apply to jobs right away

More from Marketing

Cold Email Wizard \U0001f4e9
Cold Email Wizard 📩...
@blackhatwizardd
All the ways you can sell lead generation as a service.

THREAD


1. Scrape emails and sell the lists.

> Approach marketing agencies

> Ask their target market

> Find out who they sell to

Use the following tools to scrape emails:

Ecommerce: BuiltWith

Literally anything else: IcyLeads

Finding owner contact info from BuiltWith lists: Anymailfinder

Icy Leads affiliate link

You sell the direct email addresses of founders, owners, CEO's, CMO's, partners, and presidents.

Nobody wants the info or support emails.

Direct emails.

This is why you use Anymailfinder.

Charge $1 per piece.

Upsell cold email as a service.

2. Cold Email

> Approach Marketing agency

> See who they sell to

> Scrape the lists

> Write the personalized emails for them

> Promise 10 sales calls per month with qualified prospects.

This is what I teach
MARKETING
Raf Rasenberg
Raf Rasenberg
@rafrasenberg
How to write a cover letter?

Here is a general structure you can use.

🧵👇

◻️ 1. Opening

- Dear Sir / Madam
- Dear *company name*

◻️ 2. Reason for writing

- I am writing to express my interest in the position of...
- I wish to apply for the position of...
- I am writing in response to your advertisement for...
- I am writing to enquire as to whether there are any vacancies...

◻️ 3. Introducing yourself

- I am currently working on... / I am currently studying...
- At present, I am working for... where I am responsible for...
- I have been working in my current position for the past(time)

◻️ 4. Talking about your education/experience

- I graduated from University X with a degree in...
- The nature of my studies has prepared me well for a position such as...
- As you can see from my CV, I have worked for... and gained experience in... working on...
MARKETING
Advertisement
Samuel Brealey
Samuel Brealey
@SamuelBrealey
THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.
MARKETING
Wes Kao
Wes Kao
@wes_kao
Over the last 5 years, I’ve helped build courses taken by 40,000 students w/ $30M+ in revenue.

Today we’re launching a *free* cohort-based course on How to Build a CBC!

At the end of this, you’ll have a full course ready to launch.

Apply here: https://t.co/kp2vyBWE9K

Read on

A CBC on CBCs is a bit meta. But it's the best way to teach a complex topic that benefits from hands-on projects, peers, feedback.

@patel0phone and I have been working 1:1 w/all-star instructors (like @APompliano @lennysan). Now we're ready to apply these lessons to your course

Our system is proven yet flexible.

It's not one-size-fits-all. We teach underlying skills & create an accountability system so you build a course that's uniquely yours.

It’s the same process I’ve used for @alt_MBA @david_perell @fortelabs

Structure and accountability:

The course creation process is complex. There are lots of interconnected
decisions & second order effects.

We help you make sense of it with:

+ Step by step process
+ Clear deliverables
+ Feedback from us & peers
+ Gut checks
+ Weekly homework

On a weekly basis, you'll know what to work on and why--so you can efficiently & effectively create a high quality course you're proud of.

It's an iterative process to get ideas out of your head, share feedback, discuss, build, refine, lock it in. Piece by piece, brick by brick
MARKETING
Eric Seufert
Eric Seufert
@eric_seufert
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency

3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance

4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns


5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
MARKETING

You May Also Like

Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
HORANADU ANNAPOORNESHWARI, CHIKMAGALUR (KAR)
#bharatmandir

Annapoorneshwari is the Devi of nutrition and food. The literal meaning of Annapoorneshwari is “Feeding one and all”. Anyone who comes here is offered meals and shelter within the premises.
@LostTemple7


Maharshi Agastya is believed to have done pratishtha here.

Once, Shiva and Parvati had an argument. Shiva declared everything in the world including food to be Maya or illusion. To prove him wrong, Devi Parvati disappeared resulting in entire Earth becoming still.


Taking pity, Devi appeared as Annapoorna and relieved everyone.
Another belief is that once Shiva beheaded Brahma and his skull got stuck in Shiva’s hand. He was cursed that till the skull is not full of food or grains, it will remain stuck to his hands.


Shiva went everywhere and asked for food but the skull was never full. He finally came here and Maa Annapoorna filled the skull with grains and reversed Shiva’s curse.

It is believed that who ever visits Devi Annapoorna here will never be without food in their lives.
ALL
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
DEVI KARUMARIAMMAN, THIRUVERKADU (TN)

Devi is worshipped here as both Swayambhu (self-manifested) and as Parashakti (with 4 arms holding skull,sword,trishul,udukkai/damru).

Here, Muruga got Vel from Devi to fight Suran. So the place was called Vel kadu which became Verkadu.


It is said that there was an anthill here long ago. Devi appeared in the dream of a devotee and asked him to build a shrine at that spot. When the anthill was removed, the swayambhu murti of Devi emerged. So Devi is called Karuvil Illadha Karumari ( not in the womb of mother).


Once, Devi went to Surya in the form of an old woman but Surya neglected her. Devi’s anger made Surya lose his brightness.
To appease her, Surya said that His rays would fall on Her directly twice in a year and touch her feet. Also, Sunday is celebrated as day of Devi Karumari.


There is also a wooden image of Devi (Marachilai Amman) here. Devotees offer locks to her in the belief that She would safe guard their houses.
Temple tank (Thiruchamber Poigai) is said to have been created by Subramanya. Taking dip in it is said to cure skin related disorders.
ALL
Advertisement
Noah Smith
Noah Smith
@Noahpinion
1/People I know on the Right tend to be obsessed with the idea of "crimethink", taboos, and the (supposedly) oppressive, omnipresent enforcement of liberal cultural norms.

Why?

My new theory: A lot of it is guilt.

2/It's true that in some circles - the media, universities, many big corporations - liberal norms *are* enforced to some degree, and the enforcement has probably gotten stronger in recent years.

But I don't think this explains all of the Right's obsession.

3/The stereotype is that people on the Right tend to be more threat-sensitive. That would help explain the perception that liberal norm-enforcers are lurking everywhere, ready to pounce and anathematize anyone who makes a misstep.

But I don't think that's all of it either.

4/And of course, it's always fun - whether you're on the Right or the Left, or playing a video game, or whatever - to style yourself as the brave iconoclastic rebel fighting against the oppressive forces of blah blah blah.

But I don't think this is all of it, either.

5/The reason I think it's more than these things is that even *in private*, people on the Right express their "crimethink" ideas very gingerly and hesitantly.

I get the sense that they're not just afraid of external censure, but have also internalized liberal norms.
SOCIETY
Steve
Steve
@braidedmanga
Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...


... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:


Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.

Tweet: https://t.co/36FnYnsRT9


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x


Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
FINANCE , ALL
Mitesh Patel
Mitesh Patel
@Mitesh_Engr
How to sell option?
Here let me explain through simple math.
Say BN at 30000
30000 straddle trading at combine premium 800 ( based on current volatility)
Put at 400
Call at 400
You don’t know direction. Sold both.

If move will not come than both will decrease gradually.

At day end it will come down to 720-740 if move will not come. Difference is your profit.

Now case 2:
Move started.
At one points combine premium will start increasing.
Say 810.
Exit immediately. No need to do adjustment.
Let market settle.

Sell again straddle once market settle.
Now repeat same thing.

Straddle selling webinar over.
Good luck.

One can keep SL 550 for both strike to escape from sudden movement.
OPTIONSLEARNING , MITESHOPTIONS