BC MARKETING
Saved by @Alex1Powell

1 Cold Email, 10 closed deals

This email is based on “actions’ your prospect took. These actions might be a product launch, a new offer, a new blog, a press release…any action that might represent an opportunity for you to help.

Having action gives you a reason to email and

 makes the email itself feel less cold and unsolicited.

You have to do some leg work in order to find relevant actions you can email them about.

Here is one way to find “actions” that you can use as a reason for your email:

Use LinkedIn or a Google Search to find businesses
you’re interested in working with. Compile a list of the names of the businesses, web address, and contact information of decision makers.

Identify potential needs of these businesses and how you can fill those needs. Can you write blog posts? Articles? Facebook Ads? Video
Scripts? Emails or Sales Copy?

Use a Google Search to determine “new” things that have shown up on their website lately. You can also use social media or LinkedIn to see what these businesses have been up to recently.

To do this, type “site:URL” into a Google search, using
the URL of the business you are looking to work with.

Next, select tools, and pick a recent time frame (1 month usually works well) to see what new things they’ve been working on or releasing.

Skim the search results for recent happenings, events, launches, or publications
related to your service.

Brainstorm how you can help and make it the basis of your email.

This is not the ONLY way to find recent actions to email prospects about.

How then do you write an email that gets opened...

Use my sample

@ToyosiGodwin
SUBJECT: I JUST SAW YOU LAUNCHED WRITING WORKSHOP WITH TOYOSI

Hello Toyosi ,

I just saw you launched your 3-Day writing workshop with Toyosi and I wanted to say, I’m impressed!

I know how competitive the personal development space is. Right now, you are standing out.

My
name is Abiola and I’m a freelance writer who helps heart-centered coaches create blogs that resonate with their audience.

You can see the type of blog posts I write here: [URL]

I’m wondering…

Do you ever work with freelance writers?

I know how hard it is to find a writer
who can really capture your unique voice, but my clients tell me time and again that I’m one of the only writers they’ve worked with who can do just that.

I’m not sure if you ever work with freelance writers, but I’m interested in what I could do to be considered for your next
writing project.

Is 4pm on sunday a good time to have a 3 minutes chat?

Talk Soon,
Abiola

I will talk about the psychology behind cold emailing. What would an additional $2k/month mean to your bank account? If it means anything, join my channel here https://t.co/HZpk03rj4E

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Nick Yates | E-commerc...
@iamnickyates
3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did...

This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...

These were the steps of the funnel:

Step 1: Email
Step 2: VSL
Step 3: Phone call
Step 4: Purchase

After digging in, this is the fatal mistake I found:

They were selling step 4 before they got to step 2

They used their emails to talk up the product before they ever got the prospect to the VSL

I took a few steps back

Revamped their emails to sell the click to the VSL

And all metrics went up 2x in just one week

We didn't continue working together so I don't know how much more money they made

But I know it's a lot based on the first week of data I received
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So I was talking to @gewt about Job: A Comedy of Justice and I came up with a theory that I think explains why Heinlein's late-period work is so kinda-terrible and why I still enjoy it so much


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And I think what happened with a lot of his longer works is that he'd just start writing fun bits and hope it would end up going somewhere or having a bigger plot by the end. like eventually he'd figure out where this was going, then go back and rewrite it into a cohesive whole

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