Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter empire:

https://t.co/D40rai5uNn
2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach SEO:

https://t.co/m3Hpglgj0k
2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive deeper.

https://t.co/ubaYLWj7fY
3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K followers:

https://t.co/xueqm735kV
4. Community

Follow the Bored Ape Yacht Club (342K followers) for a blueprint on community.

What began with ape NFTs has evolved into a wild subculture that includes clothing, meetups, mutants, online games and aping into a whole new way of life.

https://t.co/8LJlqajb16
5. Cold Email (B2B)

Learn how Will Cannon has built a $70M B2B SaaS company by perfecting cold outreach:

https://t.co/7oWXDSg31h
Thanks for reading!

If you're into marketing and startups, follow me at @bbourque for 1-2 threads each week.

Peace.

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A professional logo could cost your startup $1,000 or more.

But logos don't generate customers.

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First off, let's head over to Logo To Use:
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Startups are HARD.

But you can reduce mistakes by learning from the best.

10 threads to 10x your startup progress:

First-Time Founder Mistakes

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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (
https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?