@alexgarcia_atx Was it Tiny Grocer??

The Ballad of Paul O'Neill:

Get a cup of coffee.

Today, I will talk about one of the brilliant management stories I have ever read. Let's get started.

1/

It was the year 1987, where a bunch of analysts and investors have teamed up to meet the new CEO of Alcoa.

Alcoa is one of the largest aluminum manufacturing firms where employees work in a dangerous environment. Millions have invested in the stock.

2/

Recently management has made missteps letting competitors take away profits and market share.

It was a sign of relief when investors heard about a management change.

The new CEO is Paul O Neill, who is a former Govt bureaucrat.

3/

AGM has started. Paul entered the stage. His only emphasis is *worker safety* He aimed to bring down worker injuries to zero.

He talked nothing about firm profits, capital ratios, taxes.

The investors were confused. They thought he is crazy and sold their shares.

4/

But to their surprise, the firm market value has increased from $ 3 billion in 1986 to $ 27.53 billion in 2000 while net income improved from $ 200 million to $ 1.484 billion.

What's more, all the growth occurred while Alcoa becoming one of the safest firms in the world.

THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:

• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career

GrooveFunnels Affiliate Program: Earn $1000 Recurring Commission per Week
https://t.co/fY1Dab6lZH

Recently Mike Filsaime, the Co-Founder of GrooveDigital and GrooveFunnels, released a new video about the GrooveSell, GrooveFunnels JV, and Affiliate Program.

If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.

How to scale your business in 30 days

(If you are making below $1M in revenue)

//THREAD//

**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.

An integrator will help double your business at a minimum.