Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter empire:

https://t.co/D40rai5uNn
2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach SEO:

https://t.co/m3Hpglgj0k
2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive deeper.

https://t.co/ubaYLWj7fY
3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K followers:

https://t.co/xueqm735kV
4. Community

Follow the Bored Ape Yacht Club (342K followers) for a blueprint on community.

What began with ape NFTs has evolved into a wild subculture that includes clothing, meetups, mutants, online games and aping into a whole new way of life.

https://t.co/8LJlqajb16
5. Cold Email (B2B)

Learn how Will Cannon has built a $70M B2B SaaS company by perfecting cold outreach:

https://t.co/7oWXDSg31h
Thanks for reading!

If you're into marketing and startups, follow me at @bbourque for 1-2 threads each week.

Peace.

More from Brian Bourque

Startups are HARD.

But you can reduce mistakes by learning from the best.

10 threads to 10x your startup progress:

First-Time Founder Mistakes

Who: @siddharthm83

You'll learn: Hiring, firing and everything in


The CEO's Job

Who: @theryanking

You'll learn: How the CEO makes a company


A Great Onboarding Experience

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Building an MVP as a Non-Technical Founder

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22 Powerful Ideas from Startup Founders

Startups succeed when they solve


Choose your customers


Resist the lure of new ideas when the real work begins:


Consider all paths and points of
A professional logo could cost your startup $1,000 or more.

But logos don't generate customers.

How to design a killer startup logo in 5 minutes, for free:

New entrepreneurs often get hung up on trivial details like logos.

It's what Paul Graham calls "playing house":

Focusing on the trappings of business instead of what really drives growth.

So let's solve your logo problem in 5 minutes.

First off, let's head over to Logo To Use:
https://t.co/kDBddyYXuM

This insane site has millions of pro-quality logos that are free to use.

Their license is 100% clear. No concerns here:


We're going to pick a random design.

This one looks good: "Hues"


Oh no! Our startup is not called "Hues".

Not to worry. Click that Download button and save the Hues SVG file to your desktop.

Note: SVG stands for "Scalable Vector Graphics".

At the end of this tutorial you'll have a file that looks crisp at any size.

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I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko

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