Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info
2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.
3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.
4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
5. . Be Objective

Subjective writing lacks facts and data.

They’re supported by points of view and observations.

Wrong: I think Amazon members are happy with 2-day shipping.

Right: We increased customer satisfaction by 95% with the addition of free 2-day shipping.
6. Avoid Jargon and Acronyms

Use an acronym or jargon a new customer doesn’t understand and you’ll lose them.

Your attempt to sound smart wasn't smart.

Wrong: Amazon’s “CAC” was reduced by 5% in Q2.

Right: Amazon reduced their “customer acquisitions costs” by 5% in Q2.
7. Use Subject-Verb-Object Sentences

Use this sentence structure to be clear.

- Who/what are you writing about.

- What did they do.

- What was acted on.

For ex:

An Amazon Prime Member wrote a 5-star review.

Subject: Amazon Prime Member

Verb: Wrote

Object: Review
8. Avoid "Clutter" Words and Phrases

Respect a consumer's time.

Cut the overused phrases and obsess with clarity.

Concise words = concise decisions.
Follow me @alexgarcia_atx if you want to optimize your marketing efforts.

Expect more:

- copywriting tips
- growth marketing optimization
- marketing automation
- ad development
Or you can join my 9000+ subscribers who receive my exclusive newsletter every Tuesday and Thursday 👇

https://t.co/F73AJkf8f8
TL;DR

1. Short sentences (30 words or less. Even try for 15)
2. Replace Adjectives with data
3. No Weasel Words
4. Use the "So What" test
5. Be Objective
6. Avoid jargon and acronyms
7. Use Subject-Verb-Object Sentences

More from Alex Garcia 🔍

25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know


2. The Ad Campaign That Changed Advertising Forever


3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign


4. Why Jeff Bezos named his online bookstore,

More from Marketing

You May Also Like

#ज्योतिष_विज्ञान #मंत्र_विज्ञान

ज्योतिषाचार्य अक्सर ग्रहों के दुष्प्रभाव के समाधान के लिए मंत्र जप, अनुष्ठान इत्यादि बताते हैं।

व्यक्ति के जन्म के समय ग्रहों की स्थिति ही उसकी कुंडली बन जाती है जैसे कि फ़ोटो खींच लिया हो और एडिट करना सम्भव नही है। इसे ही "लग्न" कुंडली कहते हैं।


लग्न के समय ग्रहों की इस स्थिति से ही जीवन भर आपको किस ग्रह की ऊर्जा कैसे प्रभावित करेगी का निर्धारिण होता है। साथ साथ दशाएँ, गोचर इत्यादि चलते हैं पर लग्न कुंडली का रोल सबसे महत्वपूर्ण है।


पृथ्वी से अरबों खरबों दूर ये ग्रह अपनी ऊर्जा से पृथ्वी/व्यक्ति को प्रभावित करते हैं जैसे हमारे सबसे निकट ग्रह चंद्रमा जोकि जल का कारक है पृथ्वी और शरीर के जलतत्व पर पूर्ण प्रभाव रखता है।
पूर्णिमा में उछाल मारता समुद्र का जल इसकी ऊर्जा के प्रभाव को दिखाता है।


अमावस्या में ऊर्जा का स्तर कम होने पर वही समुद्र शांत होकर पीछे चला जाता है। जिसे ज्वार-भाटा कहते हैं। इसी तरह अन्य ग्रहों की ऊर्जा के प्रभाव होते हैं जिन्हें यहां समझाना संभव नहीं।
चंद्रमा की ये ऊर्जा शरीर को (अगर खराब है) water retention, बैचेनी, नींद न आना आदि लक्षण दिखाती है


मंत्र क्या हैं-
मंत्र इन ऊर्जाओं के सटीक प्रयोग करने के पासवर्ड हैं। जिनके जप से संबंधित ग्रह की ऊर्जा को जातक की ऊर्जा से कनेक्ट करके उन ग्रहों के दुष्प्रभाव को कम किया और शुभ प्रभाव को बढ़ाया जाता है।