Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info
2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.
3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.
4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
5. . Be Objective

Subjective writing lacks facts and data.

They’re supported by points of view and observations.

Wrong: I think Amazon members are happy with 2-day shipping.

Right: We increased customer satisfaction by 95% with the addition of free 2-day shipping.
6. Avoid Jargon and Acronyms

Use an acronym or jargon a new customer doesn’t understand and you’ll lose them.

Your attempt to sound smart wasn't smart.

Wrong: Amazon’s “CAC” was reduced by 5% in Q2.

Right: Amazon reduced their “customer acquisitions costs” by 5% in Q2.
7. Use Subject-Verb-Object Sentences

Use this sentence structure to be clear.

- Who/what are you writing about.

- What did they do.

- What was acted on.

For ex:

An Amazon Prime Member wrote a 5-star review.

Subject: Amazon Prime Member

Verb: Wrote

Object: Review
8. Avoid "Clutter" Words and Phrases

Respect a consumer's time.

Cut the overused phrases and obsess with clarity.

Concise words = concise decisions.
Follow me @alexgarcia_atx if you want to optimize your marketing efforts.

Expect more:

- copywriting tips
- growth marketing optimization
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- ad development
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TL;DR

1. Short sentences (30 words or less. Even try for 15)
2. Replace Adjectives with data
3. No Weasel Words
4. Use the "So What" test
5. Be Objective
6. Avoid jargon and acronyms
7. Use Subject-Verb-Object Sentences

More from Alex Garcia 🔍

I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads

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