Listening, *really* listening, is a rare superpower.

I was a bad listener most of my life.

Then I fixed that a few years ago.

Night & day difference in my leadership ability.

I learned that we can learn to listen well.

A thread on listening (and learning it from movies🎞️)
👇🏾

A surprisingly high % of stupid arguments & fights on Twitter are rooted in a tiny number of fairly obvious fallacies.

Stupid arguments & the fallacies that feed them, a thread:

Fallacy 1/

Just because it’s true that all squares are rectangles, you argued that all rectangles must be squares. (And you did it with so much swagger.)

Example of Fallacy 1

X says: Successful people aren’t afraid of hard work.

Y argues: That’s BS. I work 90 hours a week at Tech Co and am still stuck in this dead-end job.

Fallacy 2/

Just because you found an exception to a general pattern, you argued that the entire pattern is false.

Example of Fallacy 2

X says: Venture capital is useful for startups.

Y argues: Not true. Foo’s startup took VC money and they crashed & burned.

Z piles on: I agree with Y. In fact, Bar’s startup did not take VC money and it’s worth a bajillion.

Standing on the cusp of 2021, life can be exhausting.

No matter where we look on social media, we will find people who seem wealthier, luckier, prettier, healthier, more popular, smarter, happier than us.

As highly ambitious people, what are we to do?

A solution to consider👇🏾

The solution, in three words:

Aim for Mediocrity

Here’s what I’ve done for years now:

1) Aim to be mediocre at most things.

2) Celebrate this mediocrity.

3) Then focus on excellence at a few things.

4) Make sure those few things align with my passions, my strengths, and what the world needs.

contd.👇🏾

5) Work hard at those few things for long periods of time.

6) Find rewards in the act of getting better, not in immediate external feedback.

7) Get clarity on what rewards really matter.

8) Trust that those rewards will come.

9) Tweak my approach as I learn more.

An acceptance of our mediocrity is a ticket to freedom.

Very few smart & ambitious people recognize this.

This isn’t about giving up or "being a loser".

It’s about recognizing that very few of the things that bring us lifelong anxiety actually matter, when all is said & done.

A B2B Product Management Story: on discovering problems that customers actually care about

Very visual story thread👇🏾

Our story starts with a new product idea

PM diligently talks to customers about whether this product will solve their problems

Customers say yes!

PM reports findings to the executive team

There's excitement

Staffing obtained 🙌🏾

🎉🎊

A thread of product management frameworks:

(this might be useful if you are a product manager, product leader, or founder)

Before we jump in:

Frameworks will not fix all your problems.

Used right, they should help you
1) better understand your context
2) create structure for problems
3) communicate ideas & solutions

I often use these frameworks in my product work, sometimes without realizing it.

1/
3X framework (Kent Beck)

A product can be in one of 3 stages
1. Explore
2. Expand
3. Extract

For product leaders this is the most vital framework to understand because almost every important decision should account for the stage your product is

Examples of decisions you can make more rigorously with the 3X framework:
- optimize for inputs, outputs, or outcomes?
- set more qualitative or quantitative goals?
- how to measure progress?
- what skills to look for?
- how to evaluate PMs'

2/
5Qs for product rigor

1) Who is the customer?
2) What is the problem/opportunity?
3) What is the main customer benefit?
4) How do you know customers want this?
5) What is the customer experience?

This framework provides useful structure for product proposals, reviews, etc.

20 lies that the world feeds us everyday

A thread...

Lie 1:
If you don't settle in your 20s, you are gone!
This is the decade.
You don't get another chance.
Study fast, get a job, get married, kids, that car, that house.
Quickly!
Time's running.
Look at everyone else doing it!

Lie 2:
People who are poor are lazy.
People who are rich are hardworking.
It is your fault if you haven't made it in life.
Look at everyone else who made it.
There is nothing granted or gifted in life.

Lie 3:
Those in corporate jobs, are unambitious.
They have sold their soul.
They are addicted to the salaries.
They could have done so much more with their life.
But they decided to spend it working for someone else.

Lie 4:
Starting your own business is the surest way of making money.
You can never get rich earning a salary.
You can never get rich working for someone else.

Something I wish everyone knew: the bar's not as high as you think.

You can get that job, meet that person, start that company.

But because you think the bar's so high, you won't even try. Which is what makes the bar so low!

Whenever people call me an elitist, I am flummoxed. I am from a working class background, I am a product of public education my entire life, and I spend my free time creating a podcast that aims to make great books accessible to all for FREE.

I am called an elitist because I believe there's a difference between literary art and plain fiction. I believe some books are more worthy of your attention than others. Lots of books are like junk food: pleasurable but not nourishing.

My podcast is dedicated to the idea that great books are for everyone and everyone deserves a chance to learn to enjoy them. This is not an elitist enterprise. It does, however, suppose that some books are truly worthy of your attention and that I have some capacity to judge.

My podcast doesn't pretend to be exhaustive. I have limited resources and time and perspective. But the conceit of the podcast is that in listening to it you will deepen your literary and philosophical education. These aren't just books I happen to like and hope you do too.

My podcast highlights books I think you will benefit from reading. Many of them are challenging; one might have to struggle with them before one can enjoy them at all. The podcast aims to help get you to the enjoyment/appreciation stage, to show that the struggle pays off.

I'm just back for a COMPLETELY NECESSARY trip to a supermarket.

And... something dramatic happened.

So, okay, looks like we're going to have a little bit of a THREAD.

Buckle up for an unbelievable anecdote that gets to the heart of London life in this nightmarish pandemic.

(I won't name the supermarket, NOT because I don't want to shame the members of staff [I will be doing that privately by reporting their actions to the police later today - as soon as I've finished tweeting this thread], but because I don't want to give them free advertising.)

Okay, right. I'm still shaking so I'm struggling to write this out. I've opened a bottle of Campo Viejo Rioja (an underrated affordable offering which is currently on special offer at Tesco) to steady my nerves. No shame in that.

So. Yes. I was walking down the dairy aisle...

I saw a northerner.

(apologies for the delay, I'm on the phone to an upset friend - her husband of 15 years has just confessed to an affair with her own sister. It's not really the sort of situation where you can say, "Excuse me Julie, awfully sorry but I'm writing an incredible thread on twitter!")