“There is one thing stronger than all the armies of the world, and that is an idea whose time has come.”

🧵 Framework for generating high-impact ideas:

Cultivating ideas is a process.

You have to build a system to cultivate impactful ideas consistently.

I will share a 4-part framework that you can use to cultivate ideas.

1. Idea generation
2. Idea selection
3. Idea validation
4. Idea implementation
In this thread, I'll dive into "Idea Generation" & describe a simple framework that you can implement right away!

The following threads will cover the remaining 3 parts to cultivate ideas.

Lateral thinking is key - first, diverge & then converge.

Overview:
1/ PROBLEM - a question proposed for a solution, a matter stated for examination or proof.

Reframe problems into well-defined & clear "How might we.." statements.
This prioritises intention over tech/process.

But 1st, it is very important to be at the right problem level.
Example problem:
Our customers don't order pizza.

GO NARROW:
Ask "what's stopping you?" to get to the real problem.

What's stopping customers from ordering pizza?
- stale toppings?
- bad sauce?

Problem statement:
How might we ensure that the pizza toppings are fresh?
GO BROAD:
Use the 5 Whys framework to get to the real problem.

Why don't customers order pizza?
- Unhealthy?
- Expensive?

Problem statement:
How might we help customers pick our pizza?

@dklineii explains this framework well:
https://t.co/iMEHmCh4Kz
@dklineii Is narrow better or broad? Depends on your goal.

Validate the problem with at least 5-10 people who face it, understand the nuances.

Frame a proper "How Might We" statement.

Don't proceed until you have the problem statement figured out properly, spend enough time!
@dklineii 2/ DIVERGE - quality through quantity.

This phase is all about avoiding errors of omission.

Follow as many lines of thought as possible to generate a large list of solutions to the problem.

Expand & go wider. Don't exclude anything.

All ideas are good ideas.

Defer judgment.
@dklineii To diverge & generate ideas, use:

1. Mindmapping - Branch out with relations

2. SCAMPER model - Which elements can you Substitute, Combine, Adapt, Minify/Magnify, Put to another use, Eliminate, Reverse?

3. Business model canvas - What can you add/remove in each box of the BMC?
@dklineii You now have a huge list of ideas.

You've effectively improved the odds of having a great idea somewhere in that list.

The point is to ensure that you get high quality & impactful ideas by forcing a high quantity of ideas.

Hence, quality through quantity.
@dklineii 3/ CONVERGE - filter down

This phase is all about avoiding errors of commission.

Think of this stage as a funnel.

Apply judgement & find relations between ideas.

Analyse your list of ideas & bucket similar ideas into categories.
@dklineii Go through each category & score every idea against:
- meeting user needs
- effort to develop
- impact on the customer

Involve decision makers & discuss the top 10-20 ideas.
Feedback is key.

Pick ideas, maintain a list & review it every 3-4 months.
@dklineii KEY POINTS for making this process effective:

1. Diversity in the team is extremely useful.

Assemble people with different:
- perspectives
- problem-solving styles
- mindsets (introverted & extroverted)
- proximity to the problem
- expertise (cross-functional & subject matter)
@dklineii 2. While diverging, stop saying things like:
- we already tried that
- our competitors failed at it
- it's ahead of its time
- seems complicated, etc

3. Define the thought process - accommodate people who ideate within constraints & without.
@dklineii 4. Use an outside facilitator to eliminate bias & enable thinking.

5. Communicate upwards about the idea generation system.

Present your ideas properly to get buy-ins:
- Explain the problem
- Explain the process
- Introduce selected ideas/solutions

Tip: Lobby votes beforehand.
@dklineii Perspective is important to come up with high-impact ideas.

Check out the following threads:

1. Using the Socratic Method to reclaim your curiosity, stimulate critical thinking, and establish first principles by @SahilBloom:

https://t.co/6kr6J5ktkf
@dklineii @SahilBloom 2. 6 things kids know by heart that adults forgot by @anafabrega11:

https://t.co/TPyroeQyRe
@dklineii @SahilBloom @anafabrega11 3. Why do smart product people & teams often build products with mediocre or no impact? by @shreyas:

https://t.co/jBGzD4V7AI
@dklineii @SahilBloom @anafabrega11 @shreyas Tools I've used & can recommend for this process:

@NotionHQ - Build pages to accommodate your specific requirements.

@MiroHQ - Great templates to enable creative & critical thinking.

@aha_io Ideas - Advanced, expensive & extremely powerful for large teams.
This thread on idea generation is the 1st stage of a 4-part framework to cultivate ideas.

Follow me for more threads on concepts that will help you become a better entrepreneur.

If you found this useful, RT the 1st tweet to share it with others.

https://t.co/rYNfQiPyS6
Summary:

1. Define the problem statement clearly & at the right level.

2. Diverge to generate a large list of ideas.

3. Converge to select specific ideas.

4. Maintain the list & review it every 3-4 months.

5. Communicate your ideas properly.

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Here are some that the tech giants recommended adding to your reading list this year. 👇

https://t.co/rhjcI1z3JC


Some of Bezos' favorite books were instrumental to the creation of products and services like the Kindle and Amazon Web Services.

One of those is Walmart founder Sam Walton’s autobiography in which he recalls his career.

https://t.co/rhjcI1z3JC


This Kazuo Ishiguro novel tells of an English butler in wartime England who begins to question his lifelong loyalty to his employer while on a vacation.

Bezos has said of the book, "Before reading it, I didn't think a perfect novel was possible."

https://t.co/rhjcI1z3JC


Bezos’ "favorite business book" draws on six years of research from the Stanford University Graduate School of Business that looks into what separates exceptional companies from their competitors.

https://t.co/rhjcI1z3JC


Elon Musk's must-reads include a number of sci-fi novels.

He read "The Hitchhiker's Guide to the Galaxy" as a teenager, even saying the spacecraft in it is his favorite spacecraft from science fiction.

https://t.co/rhjcI1z3JC
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Following @BAUDEGS I have experienced hateful and propagandist tweets time after time. I have been shocked that an academic community would be so reckless with their publications. So I did some research.
The question is:
Is this an official account for Bahcesehir Uni (Bau)?


Bahcesehir Uni, BAU has an official website
https://t.co/ztzX6uj34V which links to their social media, leading to their Twitter account @Bahcesehir

BAU’s official Twitter account


BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find
The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.