1/The next major problem set in #DeFi is #NFTLiquidity.

It has become very clear that, like fungibles, nonfungibles are their own financial asset class.

One path to see this is to envision the future of NFTs as “liquid

Facebook -- having taken out full-page ads in the NYT, Washington Post, and WSJ -- is generally seen as the primary victim of the new app privacy controls coming in iOS14. But Google is perhaps even more vulnerable to ATT. Why has Google remained silent? (1/X)

2/ First, background: here's a high-level overview of how ATT / IDFA deprecation impacts advertisers and ad networks, and why this whole ordeal has put advertisers and ad networks into a state of panic:

3/ Google is equally as susceptible to harm from ATT as Facebook. Google's UAC product -- esp its tROAS and tCPA campaign objectives -- relies as much on IDFA-indexed monetization and engagement data as FB's mobile product does. But Google has one big weakness wrt ATT: YouTube

4/ Broadly, view-through attribution accounts for a disproportionate % of conversions from YouTube app install impressions. This means: user sees the YT ad, doesnt click, downloads app later, & Google is able to claim it by reconciling IDFA seen at impression to IDFA seen in app

5/ View-through attribution is nonexistent in the ATT paradigm as it relies on the IDFA; some significant portion of YT's attributed conversions will evaporate. So why isnt Google vocally opposing ATT? Two reasons: consumer optics and its duality as ad network / mobile platform

Facebook is a newstand. But no one can see which news Facebook is pushing to the top.

So we built an app for that called #CitizenBrowser. Our first finding: the sharp impact of Facebook’s political ad ban reversal in the Georgia Senate elections.
https://t.co/GZNdwZOlHW /1

This is the first report from our #CitizenBrowser project. There will be many more to come. But first, I want to tell you a bit about how we did it because it’s the most ambitious thing we’ve ever done @themarkup – and we do a lot of ambitious projects. /2

#CitizenBrowser grew out of conversations @suryamattu and I had about how to audit Facebook. We had both worked on browser extensions to collect data from Facebook, but FB always threatened to shut those down, just like their recent threats against the NYU AdObservatory. /3

But the bigger problem is that browser extensions don’t capture most FB activity. Most people use FB on mobile and browser extensions only work on desktop or laptop computers.

So one night, late at the WeWork, @suryamattu said to me: “We’ll have to build our own browser.” /4

“No way,” I said. “That’s insane.” But slowly, I came around. Here’s why: browsers are good at running in the background. Users could log into FB once through the browser and never use it again.

Then we wouldn’t be monitoring users. We would only be monitoring their feed. /5

Let's be clear about what @Google, @Apple & @amazon instantly destroying #Parler's ability to be the free-speech version of Twitter is. At its core, this is about the ability to freely communicate one’s thoughts to others — once considered a hallmark of "The American Way." 1/13

What Big Tech is doing is as if Ma Bell in 1973 (ask grandpa) decided what you're saying to a friend on a landline phone was “dangerous." So they cut off the line in the middle of the talk and then sent someone over to physically cut your phone line. That's Stasi shit. 2/13

I realize that a personal conversation is not the same as a public tweet, but the principle is the same. The company that "owns the wires" for your speec — and has special govt rules protecting them due to their position — cuts off your call due to what you are saying. 3/13

If this analogy doesn't work for you, imagine someone tackling and punching you for speaking on a soap box in a public park and then setting your soap box on fire. And the govt being OK with that in a country that has a First Amendment. Moving on ... 4/13

Big Tech shadow banned people for years to just do it "halfway." That way, they could continue to paint an increasingly thin patina on their original govt-protected pledge to promote the free exchange of thought. #freespeech 5/13