BC GROWTH HACKING
Saved by @zmbnski

How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!

 I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.
This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!
While I edit and publish starter stories, I set the "reddit title" in advance.

This is so I don't really ever have to think about it again. Once that's set, the system knows it should post this one to reddit, and that should be the title.
I also create a "Reddit intro" and "outro"

Although the content of the blog post is stored in my database, I still should introduce myself in the Reddit post.

I use other variables in my database to construct this.
I even tag the Reddit user (just recently starting tracking this data in my database) as they will get a notification when their post goes up.

This (and other data) is filled out when the interviewee is plugging all their info.
Here's another fun thing.

Reddit has an algorithm that will "shadow ban" (google it) your posts if you have certain links.

I have a list of links that I will strip from the markdown automatically:

(this list has been built from trial and error mostly)
I also need to make sure we only post one story per day to Reddit. Maybe one day I will increase this.

This is our content calendar.

When you see a⭐️that means it will be automatically posted to Reddit.

This content calendar allows us to schedule WEEKS in advance with stories.
Then, once a day, a worker runs that will post that story to 4 different subreddits (you can see which ones in screenshot)

I run these at 15 minute intervals to avoid tripping any spam things.

Here's the code. Just a few lines.
I also started my own subreddit!

https://t.co/wkIMCyNfw3

I post ALL stories there, and we just passed 600 members. Small, but growing a little every day :)
In addition to stripping blacklisted links for the reddit post, I also do a few other things:

- strip out affiliate link params
- remove blockquotes
- add links for the images

This gives the post a "less bloggy" feel IMO.
The automation timeline!

This has all been a process:

1. at first I manually posted and found what works
2. then i set reminders to do it
3. then i built the code that writes the intro (copy/paste)
4. then i configured the API
5. then i made it so i could just click "post to reddit"
6. then i created the worker

This is high level, but I slowly did this and tweaked over the last year. Many bumps in the road.

Automating things is an iterative process!!!!
The benefits of automating?

Other than the obvious benefits (save time/money) the biggest benefit is that I'm not constantly checking Reddit anymore, seeing how upvotes are going, seeing the latest hater comments, etc.
I'll often check the site and find my post hitting the front page and I had no idea!

Anyways, that's it. Hope you found something interesting out my fun little automation.

Even though it's simple, I'm proud of it!

Happy to answer any questions. What do you think of this?

More from Pat Walls

Pat Walls
Pat Walls
@thepatwalls
ANDDD IT'S DONE.

Clout Report: Crowdsourced data on hundreds of upcoming rappers.

We compiled a list of over one hundred upcoming rappers and used APIs and scrapers to get over 2,600 total data

Don't let the image fool you! Hear me out!

Features:

Sort, filter, and search by:

- Gender, age, location, record label, region
- SoundCloud follower data
- IG, twitter, and FB follower data
- YouTube subscriber data
- Spotify data

I think this is particularly useful/monetizable for:

💿 record labels looking for new talent
🥁 concert/entertainment venues that want to gauge the size of the audience of an artists
🎧 artists looking to collaborate with other artists
😎 finding artists "before it was cool"

We built this in 24 hours on stream!

Thanks so much to everyone who slaved away at googling for all of these usernames, ids, etc: @AlecOfJones @jnil @DigitalSparky @cameronrohani and sorry for everyone i cant name


Many ups and downs.

Per usual, there's always someone trolling the stream. We had dozens of people editing the google sheet when someone kept deleting data and columns...

Luckily Gsheets has revisions..
ALL
Pat Walls
Pat Walls
@thepatwalls
Last month, 250k people visited https://t.co/nkcmLxbhzC, mostly from Google search.

Here are some things I've learned about SEO:

1. Second-and-third-order consequences

SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.

Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.

Just go in with the expectation that you won't see results for six months after publish.

Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.

2. SEO industry is mostly BS

Try to avoid SEO experts and industry nonsense, they are mostly distractions.

*Examples of distractions*: Google algorithm updates, schema markup, page speed, meta tags.

Do you think you’re smarter than Google’s algorithm? Maybe today, definitely not tomorrow.

Write and publish compelling content that answers the searcher’s query. That’s it!

@Moz:
SEO , STARTUPS
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Pat Walls
Pat Walls
@thepatwalls
1/ Starter Story September Results

💵 Revenue: $1,737.84
📈 Uniques: 20,205 (Sept)
✉️ Email Subscribers: 2,956

#openstartup

Read more 👇

2/ For all my new followers (will get to that in a sec) I do a revenue & traffic #openstartup report every month for my main side project https://t.co/nkcmLxsSra

I've been working on this project for nearly a full year.

3/ Biggest thing that happened this month was obviously the 24 hour startup!

I won't talk about it too much in this thread, but after that happened everything just blew up. I'm still trying to catch up on everything and keep my head above water.

4/ All of this craziness sparked a big decision for me.

I QUIT MY JOB! 😁😅

I know it sounds kind of crazy to quit your job over that, but as I was heading into my 1:1 with my manager it just felt like I had to do it. It felt like the right thing to do.

5/ I had planned to grow SS for 6 more months and then quit, but then the 24 hour startup happened and it felt like it was the right moment to quit.
ALL
Pat Walls
Pat Walls
@thepatwalls
If you have less revenue/growth/success than you wish you had, then the best thing you can do is OWN IT.

Write a tweet, tell your friends, and move on.

Once you own it, you fix it.

99% of people on Twitter/social media/internet won't do this.

Being radically transparent and honest is a competitive (and life) advantage.

From @RayDalio's Principles:


My new product has 14 users and <$400 monthly revenue. I've spent the last 4 months on it.

I'm going through a lot of pain to validate and grow it.

But if anyone asks me how it's going I will tell them exactly that.

If I asked them, I would hope they would give me the raw truth as well. Truth builds trust.

I think that goes for your internet audience as well. Authenticity is attractive.

I see this with @starter_story all the time - people don't want to share their revenue yet because they don't have any, or it's not high enough (not all cases but often).

I wish I could tell them that getting the cat out of the bag would actually fix the problem itself!!
LIFE
Pat Walls
Pat Walls
@thepatwalls
And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!
MAKERS

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Want to grow your Twitter audience around a niche subject?

Here's how 16-year-old @PrasoonPratham attracted 40,000+ followers wanting to learn about machine learning over a few months, from scratch! 👇🧵


2. Pratham joined Twitter June 2019 to learn more about his life passion, programming.

In May 2020 he got curious about machine learning and started tweeting about it.

But, he was just a beginner! 🙃

No matter.

By the end of the year he reached circa 40k followers.

3. So, how can someone with no prior experience on a subject become an influencer in such a short period of time?

Particularly on a platform that counts numerous—highly followed—machine learning experts amongst its ranks of users from the likes of Google and Amazon. 🤔

4. Pratham says he found a "gap in the community."

Before Pratham came along most of the machine learning content tweeted by 'big' subject matter accounts was by experts for experts.

He catered to beginners.💡

5. A lot of tweeters trying to build a Twitter audience make the mistake of choosing a topic that is already popular and simply emulate the top voices within it. 🗣️

Unless you have overwhelming domain authority, there’s simply too much noise to compete effectively with them.
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Dan \u26a1\ufe0f
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~2 months ago, I started working @bolt_travel’s funnel more systematically, with friendly email+ text reminders in days after folks applied to join.

We’ve seen a 40% lift in conversion.

Your product is very important to you. It’s priority #201 for everyone else. (1/3)

Obviously, you want to be tactful and respectful. We‘re a very high touch product, people spend considerable time applying, so I‘m comfortable with that kind of outreach.

We haven’t had a single person complain about text or email reminders. (2/3)

bottom line: if they spent the time to show interest, that means they want to know more. And like everyone else, they might just have a lot going on and need a reminder every once in a while.

Don’t be afraid to surface your product (while respecting privacy and attention) /end
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Marketing Examples
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🔥 How to build a website which converts email subscribers

THREAD...

Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.

That’s an email opt-in of 12.9%.

The industry average is 2%. The top 10 percentile average is 5%.

So, screw it, I’ll go there:

“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“

What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.

1 - Being obvious works

I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?

No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious

There are four ways to sign up to the Marketing Examples email list:

1) From the fixed position navbar
2) At the end of any article
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From any given point you're only one click away from subscribing.
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Paid user acquisition is a curse. Later stage consumer startups that depend on it are the walking dead.

• After launch, ROI declines consistently across every advertising channel
• Early metrics are misleading because traffic is front-loaded due to the way ad algos work

Digital ad metrics have decayed every year since the industry was created.
• CPMs on major ad networks are now increasing at ~40%/yr.
• In 1997, CTR on HotWired was 78%. In 2019, Facebook’s average CTR is about 0.9%.
(H/t @andrewchen)

Facebook/Google algorithms are so good at targeting people that paid acquisition traffic tends to be highly front-loaded.

Founders and investors are often shocked when numbers rapidly decay — because the ad population has been saturated.

So, what’s the answer for these startups? I think a few things:
1. Optimize ad spend as the userbase saturates
2. Build a distribution moat to re-target customers later
3. Focus the core business on things that spread organically
4. Explore emerging advertising channels quickly
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🔥 Marketing tools are damaging your SEO. And how to fix it.

THREAD...

1/ It's no secret that a site's “performance” is a ranking factor for search.

But how does Google actually measure it?

Well, open up Chrome DevTools, click the ”Audits” tab, then ”Run Audits” and you'll see that “Performance” is made up from 6 metrics.


2/ Most casuals assume that performance is all about how fast a site displays on the screen — “First Meaningful Paint”.

But if you look at Google's weights you'll see that “Time to Interactive” — how long it takes for a site to become interactive — is far more important.


3/ Essentially, Google prioritises “interactivity” over “visibility”.

Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.

4/ One example of this is @ToDesktop.

Their site content loads in < 1s, but run it through a Google Audit and its “Time to Interactive” is 8.8s.
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1. Whenever 21 ema is sloping upwards its called uptrend
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As a kid, we would do homework before school the next day - you have to do homework here too. A specific sector performs on a particular day and studying things a day before will help you spot that particular sector. (1/11)

To prepare for the next trading day, you got to check the Index charts of all sectors. You got to keep an eye on a specific Index if you see a few factors:

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- If any Index has taken support at 50 or 200 EMA.

Once you spot the Index, look at all the stocks in that particular Index. Pick at least 3-4 stocks from that Index and add them to your watchlist for the next day. It's ideal to check both higher and lower timeframes. (4/11)

What you should do next day? (When I am unable to check Indices and stocks a day before, I sometimes directly start with this process.)

- Start with checking the top gainers/losers list. I observe market from 9:15 to 9:45am to check the sectors performing well on that day.(5/11)
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Today, there are 500,000 young men missing from the U.S. workforce.

Research suggests video games & improved leisure tech plays a role in the problem. 👇 Thread:

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During this time, we saw an increased number of men living with parents & choosing unemployment over lower paying jobs.

It's estimated that 24M millennials live w/ their parents.

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What's more surprising? 9 in 10 who lived with their parents a year ago are still living there w/ no plans to leave.

Economists are calling millennial men a lost generation.

According to economist David Dorn:

“If you get to the point where you’re turning 30, you’ve never held a real job and you don’t have a college education, then it is very hard to recover at that point.”

Economists suggest this choosiness is a generational trait.

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