But how does Google actually measure it?
Well, open up Chrome DevTools, click the âAuditsâ tab, then âRun Auditsâ and you'll see that âPerformanceâ is made up from 6 metrics.
đĽ Marketing tools are damaging your SEO. And how to fix it.
THREAD...
But how does Google actually measure it?
Well, open up Chrome DevTools, click the âAuditsâ tab, then âRun Auditsâ and you'll see that âPerformanceâ is made up from 6 metrics.
But if you look at Google's weights you'll see that âTime to Interactiveâ â how long it takes for a site to become interactive â is far more important.
Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.
Their site content loads in < 1s, but run it through a Google Audit and its âTime to Interactiveâ is 8.8s.
⢠Intercom for chat
⢠Segment for data
⢠Hotjar for heatmaps
etc ...
Well, ToDesktop's founder, @DaveJ, came up with a clever solution:
1) Load the page without any heavy scripts
2) Wait for a scroll event
3) Wait a further second
4) Then load in Intercom, Segment, etc ...
⢠âTime to Interactiveâ drops from 8.8s to 0.9s.
⢠âPaintâ numbers remain exactly the same.
The casual observer may notice no difference in performance. But Google certainly does.
Well, Dave made this change on June 14th.
Since then, organic clicks have tripled.
And Dave tells me they've jumped from 25th to 11th for the search âwebsite to desktop appâ.
1) Audit your website using Chrome developer tools
2) Don't be fooled by âvisibilityâ. Prioritise âinteractivityâ
3) When possible load 3rd party scripts on scroll
If you like the threads following @GoodMarketingHQ is appreciated â¤ď¸
Thank you to @EmailOctopus for sponsoring
Over and out - Harry đ
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1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durableâit should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You donât want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself â required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durableâit should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You donât want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself â required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
