BC GROWTH HACKING
Saved by @zmbnski

🔥 Marketing tools are damaging your SEO. And how to fix it.

THREAD...

 1/ It's no secret that a site's “performance” is a ranking factor for search.

But how does Google actually measure it?

Well, open up Chrome DevTools, click the ”Audits” tab, then ”Run Audits” and you'll see that “Performance” is made up from 6 metrics.
2/ Most casuals assume that performance is all about how fast a site displays on the screen — “First Meaningful Paint”.

But if you look at Google's weights you'll see that “Time to Interactive” — how long it takes for a site to become interactive — is far more important.
3/ Essentially, Google prioritises “interactivity” over “visibility”.

Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.
4/ One example of this is @ToDesktop.

Their site content loads in < 1s, but run it through a Google Audit and its “Time to Interactive” is 8.8s.
5/ The culprit is 3rd party scripts from shiny marketing tools:

• Intercom for chat
• Segment for data
• Hotjar for heatmaps

etc ...
6/ What can you can do about this?

Well, ToDesktop's founder, @DaveJ, came up with a clever solution:

1) Load the page without any heavy scripts
2) Wait for a scroll event
3) Wait a further second
4) Then load in Intercom, Segment, etc ...
7/ The before and after results are revealing:

• “Time to Interactive” drops from 8.8s to 0.9s.
• “Paint” numbers remain exactly the same.

The casual observer may notice no difference in performance. But Google certainly does.
8/ Does this stuff make a difference?

Well, Dave made this change on June 14th.

Since then, organic clicks have tripled.

And Dave tells me they've jumped from 25th to 11th for the search “website to desktop app”.
9/ In summary:

1) Audit your website using Chrome developer tools
2) Don't be fooled by ”visibility”. Prioritise “interactivity”
3) When possible load 3rd party scripts on scroll
Oh, and here's the super simple code snippet in case you'd like it👇
Thanks to @DaveJ and @ToDesktop for providing me with the info.
“Marketing tools are damaging your SEO. And how to fix it“ 👉

https://t.co/EEj8VRFR5P
For more real world marketing examples 👉https://t.co/7gnJQydfDz

If you like the threads following @GoodMarketingHQ is appreciated ❤️

Thank you to @EmailOctopus for sponsoring

Over and out - Harry 🙌
@emailoctopus Really awesome to see these tips getting used in the wild! Great stuff @kilianvalkhof

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Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
I spent the last few weeks thinking about how brands differentiate themselves

Thread 🧵

1/ Let's start with this line by Ted Morgan.

“Positioning is like finding a seat on a crowded bus”

Most brands sleepwalk onto the bus and sit on top of one another.

The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.


2/ Positioning is an easy thing to complicate so let's keep it simple.

*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*

Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:

3/ Through contrast

Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.

• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC


4/ Through values

Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.

Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.
MARKETING
Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
What's the simplest marketing you've done that's made the biggest impact?
MARKETING
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Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 7 practical ways to write copy that converts:

1/ Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”

If you want to stand out get specific. You can’t bullshit specifics:


2/ Call out the type of customer you serve

People pay attention when they know something is specifically for them:

“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”


3/ Use value-based messaging

Talk less about your product and more about the value your product brings.

People don’t want a better toothbrush. They want a brighter smile:


4/ Write for one reader

You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.

An informal tone and addressing your users personally (“you”) makes a big difference:
GROWTH HACKING
Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 I got 2000 new subscribers from my Product Hunt launch

THREAD...

Last week I launched Marketing Examples to Product Hunt.

✔️ 1,500+ upvotes
✔️ Product of the Week
✔️ Email list grew from 1,300 to 3,300

This is the step by step account of how I did it


Step 1 - Don't launch straight away

23rd May 2019 Marketing Examples v1.0 went live. The site had a few case studies, several bugs, and an email box which didn’t convert well.

The old version of me would have thrown it on Product Hunt straight away. But I decided to wait.

Why?

1) I didn’t want to waste my “turn” with the very first iteration of my site.

2) I didn’t want to launch in a vacuum. Product Hunt multiplies current momentum. Having a small following of “fans” on launch day goes a long way.

So I set myself a target.

✔️ 1000 email subscribers
✔️ 1000 twitter followers

And then I would launch. 70 days later I hit my target.

It was showtime.
STARTUPS
Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
THREAD: My step-by-step guide to writing landing pages

There’s two parts of a landing page:

a) what’s immediately visible (above the fold)
b) what the user scrolls to (below the fold)

Let's start above the fold.

“A caveman should be able to glance at it and immediately grunt back what you offer” — Donald Miller

Here’s my formula:

1/ Explain the value you provide (title)
2/ Explain how you'll create it (subtitle)
3/ Let the user visualise it (visual)
4/ Make it believable (social proof)
5/ Make taking the next step easy (CTA)


1/ Let's start with titles.

When your product is unique all you have to do is explain what you do as simply as possible.


Most products aren't unique. So a hook adds *oomph*.

The easiest way to write hooks is to address your customer's biggest objection.
WEBCOPY , WEB COPY

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Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 7 practical ways to write copy that converts:

1/ Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”

If you want to stand out get specific. You can’t bullshit specifics:


2/ Call out the type of customer you serve

People pay attention when they know something is specifically for them:

“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”


3/ Use value-based messaging

Talk less about your product and more about the value your product brings.

People don’t want a better toothbrush. They want a brighter smile:


4/ Write for one reader

You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.

An informal tone and addressing your users personally (“you”) makes a big difference:
GROWTH HACKING
Pat Walls
Pat Walls
@thepatwalls
How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!


I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.


This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!


While I edit and publish starter stories, I set the "reddit title" in advance.

This is so I don't really ever have to think about it again. Once that's set, the system knows it should post this one to reddit, and that should be the title.


I also create a "Reddit intro" and "outro"

Although the content of the blog post is stored in my database, I still should introduce myself in the Reddit post.

I use other variables in my database to construct this.
GROWTH HACKING
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Martin Delaney
Martin Delaney
@FoundersHustle
Want to grow your Twitter audience around a niche subject?

Here's how 16-year-old @PrasoonPratham attracted 40,000+ followers wanting to learn about machine learning over a few months, from scratch! 👇🧵


2. Pratham joined Twitter June 2019 to learn more about his life passion, programming.

In May 2020 he got curious about machine learning and started tweeting about it.

But, he was just a beginner! 🙃

No matter.

By the end of the year he reached circa 40k followers.

3. So, how can someone with no prior experience on a subject become an influencer in such a short period of time?

Particularly on a platform that counts numerous—highly followed—machine learning experts amongst its ranks of users from the likes of Google and Amazon. 🤔

4. Pratham says he found a "gap in the community."

Before Pratham came along most of the machine learning content tweeted by 'big' subject matter accounts was by experts for experts.

He catered to beginners.💡

5. A lot of tweeters trying to build a Twitter audience make the mistake of choosing a topic that is already popular and simply emulate the top voices within it. 🗣️

Unless you have overwhelming domain authority, there’s simply too much noise to compete effectively with them.
GROWTH HACKING
joshbuckley
joshbuckley
@joshbuckley
Paid user acquisition is a curse. Later stage consumer startups that depend on it are the walking dead.

• After launch, ROI declines consistently across every advertising channel
• Early metrics are misleading because traffic is front-loaded due to the way ad algos work

Digital ad metrics have decayed every year since the industry was created.
• CPMs on major ad networks are now increasing at ~40%/yr.
• In 1997, CTR on HotWired was 78%. In 2019, Facebook’s average CTR is about 0.9%.
(H/t @andrewchen)

Facebook/Google algorithms are so good at targeting people that paid acquisition traffic tends to be highly front-loaded.

Founders and investors are often shocked when numbers rapidly decay — because the ad population has been saturated.

So, what’s the answer for these startups? I think a few things:
1. Optimize ad spend as the userbase saturates
2. Build a distribution moat to re-target customers later
3. Focus the core business on things that spread organically
4. Explore emerging advertising channels quickly
GROWTH HACKING
Dan \u26a1\ufe0f
Dan ⚡️
@DanPierson
~2 months ago, I started working @bolt_travel’s funnel more systematically, with friendly email+ text reminders in days after folks applied to join.

We’ve seen a 40% lift in conversion.

Your product is very important to you. It’s priority #201 for everyone else. (1/3)

Obviously, you want to be tactful and respectful. We‘re a very high touch product, people spend considerable time applying, so I‘m comfortable with that kind of outreach.

We haven’t had a single person complain about text or email reminders. (2/3)

bottom line: if they spent the time to show interest, that means they want to know more. And like everyone else, they might just have a lot going on and need a reminder every once in a while.

Don’t be afraid to surface your product (while respecting privacy and attention) /end
GROWTH HACKING

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This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.


THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN


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1/ there is this sense when you are young that your accomplishments need to be a list of things that seem impressive to others. A list of several items you did.

This isn't actually right, so here is another suggestion.

2/ I remember being 26 and writing about reading 52 books a year. I wrote blog posts about it. They got copied. It became "a thing." Now it's in Twitter bios. It looks impressive but it's insanely useless and I shouldn't have done it.

3/ what I should have known at that time is that only young idiots like myself, with no accomplishments, find list of tiny achievements impressive. Anyone who has actually done anything of substance doesn't gaf

4/ what is actually difficult, and worthwhile, instead is to do ONE single thing for a very, very long time. It's much harder and much rarer and results in outlier outcomes much more often.

Of course you can find this out too late if you are chasing the dragon of Ted talks etc

5/ if I had only worked on a startup for a year, I would've gotten nowhere, the same way that if you lift for 3 months, it achieves nothing. Everything good in life comes from perseverance, but at the beginning, you're just like "I need to be somebody!!!"
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THREAD:

80 Films with the biggest Plot Twists that will blow your mind.

1. Fight Club


2. Predestination


3. Seven


4. Requiem for a Dream
MOVIES , ALL , LIST OF MOVIES