BC GROWTH HACKING
Saved by @zmbnski

Paid user acquisition is a curse. Later stage consumer startups that depend on it are the walking dead.

• After launch, ROI declines consistently across every advertising channel
• Early metrics are misleading because traffic is front-loaded due to the way ad algos work

 Digital ad metrics have decayed every year since the industry was created.
• CPMs on major ad networks are now increasing at ~40%/yr.
• In 1997, CTR on HotWired was 78%. In 2019, Facebook’s average CTR is about 0.9%.
(H/t @andrewchen)
Facebook/Google algorithms are so good at targeting people that paid acquisition traffic tends to be highly front-loaded.

Founders and investors are often shocked when numbers rapidly decay — because the ad population has been saturated.
So, what’s the answer for these startups? I think a few things:
1. Optimize ad spend as the userbase saturates
2. Build a distribution moat to re-target customers later
3. Focus the core business on things that spread organically
4. Explore emerging advertising channels quickly

More from Growth hacking

Dan \u26a1\ufe0f
Dan ⚡️
@DanPierson
~2 months ago, I started working @bolt_travel’s funnel more systematically, with friendly email+ text reminders in days after folks applied to join.

We’ve seen a 40% lift in conversion.

Your product is very important to you. It’s priority #201 for everyone else. (1/3)

Obviously, you want to be tactful and respectful. We‘re a very high touch product, people spend considerable time applying, so I‘m comfortable with that kind of outreach.

We haven’t had a single person complain about text or email reminders. (2/3)

bottom line: if they spent the time to show interest, that means they want to know more. And like everyone else, they might just have a lot going on and need a reminder every once in a while.

Don’t be afraid to surface your product (while respecting privacy and attention) /end
GROWTH HACKING
Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 How to build a website which converts email subscribers

THREAD...

Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.

That’s an email opt-in of 12.9%.

The industry average is 2%. The top 10 percentile average is 5%.

So, screw it, I’ll go there:

“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“

What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.

1 - Being obvious works

I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?

No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious

There are four ways to sign up to the Marketing Examples email list:

1) From the fixed position navbar
2) At the end of any article
3) Through the exit intent popup
4) Directly from the subscribe page

From any given point you're only one click away from subscribing.
GROWTH HACKING
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Martin Delaney
Martin Delaney
@FoundersHustle
Want to grow your Twitter audience around a niche subject?

Here's how 16-year-old @PrasoonPratham attracted 40,000+ followers wanting to learn about machine learning over a few months, from scratch! 👇🧵


2. Pratham joined Twitter June 2019 to learn more about his life passion, programming.

In May 2020 he got curious about machine learning and started tweeting about it.

But, he was just a beginner! 🙃

No matter.

By the end of the year he reached circa 40k followers.

3. So, how can someone with no prior experience on a subject become an influencer in such a short period of time?

Particularly on a platform that counts numerous—highly followed—machine learning experts amongst its ranks of users from the likes of Google and Amazon. 🤔

4. Pratham says he found a "gap in the community."

Before Pratham came along most of the machine learning content tweeted by 'big' subject matter accounts was by experts for experts.

He catered to beginners.💡

5. A lot of tweeters trying to build a Twitter audience make the mistake of choosing a topic that is already popular and simply emulate the top voices within it. 🗣️

Unless you have overwhelming domain authority, there’s simply too much noise to compete effectively with them.
GROWTH HACKING
Pat Walls
Pat Walls
@thepatwalls
How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!


I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.


This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!


While I edit and publish starter stories, I set the "reddit title" in advance.

This is so I don't really ever have to think about it again. Once that's set, the system knows it should post this one to reddit, and that should be the title.


I also create a "Reddit intro" and "outro"

Although the content of the blog post is stored in my database, I still should introduce myself in the Reddit post.

I use other variables in my database to construct this.
GROWTH HACKING
Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 Marketing tools are damaging your SEO. And how to fix it.

THREAD...

1/ It's no secret that a site's “performance” is a ranking factor for search.

But how does Google actually measure it?

Well, open up Chrome DevTools, click the ”Audits” tab, then ”Run Audits” and you'll see that “Performance” is made up from 6 metrics.


2/ Most casuals assume that performance is all about how fast a site displays on the screen — “First Meaningful Paint”.

But if you look at Google's weights you'll see that “Time to Interactive” — how long it takes for a site to become interactive — is far more important.


3/ Essentially, Google prioritises “interactivity” over “visibility”.

Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.

4/ One example of this is @ToDesktop.

Their site content loads in < 1s, but run it through a Google Audit and its “Time to Interactive” is 8.8s.
GROWTH HACKING

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Too many green days!

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THREAD: 12 Things Everyone Should Know About IQ

1. IQ is one of the most heritable psychological traits – that is, individual differences in IQ are strongly associated with individual differences in genes (at least in fairly typical modern environments). https://t.co/3XxzW9bxLE


2. The heritability of IQ *increases* from childhood to adulthood. Meanwhile, the effect of the shared environment largely fades away. In other words, when it comes to IQ, nature becomes more important as we get older, nurture less. https://t.co/UqtS1lpw3n


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(Note that the Flynn effect shows that IQ isn't 100% genetic; it doesn't show that it's 100% environmental.)


4. IQ predicts many important real world outcomes.

For example, though far from perfect, IQ is the single-best predictor of job performance we have – much better than Emotional Intelligence, the Big Five, Grit, etc. https://t.co/rKUgKDAAVx https://t.co/DWbVI8QSU3


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LIFE
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लखोबा लोखंडे...
@LakhobaLokhande
Secrets of Ganapati (Author - Keshav Sitaram Thackeray)

This article is taken from Keshav Sitaram Thackeray's book 'Dharmachi Devale and Devalcha Dharma'. In it, Bal Thackeray's father is claiming how the Hindu deity of Ganesha is imaginary.
(1/20)

Buddha is Ashtavinayak and "Ganapati Bappa Morya" is "Chandragupta Morya".

In the era of democracy, the head of state is the President. But in ancient India, there was a Gana culture in the monarchy and the head of that Gana was called Ganapati
(2/20)

In ancient India, a prince named Siddharth Gautam was born in royalty. He later became the king of Shakya Gana in this Gana culture. In time, Siddhartha attained enlightenment.

Let us now understand the difference between a real Ganapati and an imaginary Ganapati.
(3/20)

Some clever Brahmin manuvadis made the real Ganapati the imaginary Ganapati.

Buddha was the king of the Shakya Gana, so people called him Ganaraja. He founded Buddhism and became the head of the Shakyas. As the head of Gana, people used to call Buddha as Ganapati.
(4/20)

But the Brahmins Brahmanized Ganapati and created a false Ganapati. When Buddha used to give the message of Dharma to the people, two words would come out of his message. Chitta and Malla.

Chitta is the body.
Malla means waste
(5/20)
INDIA
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
DODDA GANAPATHI, BENGALURU
#karnatakatemples

Dodda in Kannada means big. Sri Ganesha here is 18 ft tall in height and 16 ft wide. Dodda Ganesha is also known as Shakthi Ganapathi and Satya Ganapathi.

It is said that Kempe Gowda, the founder of Bengaluru, saw a rock here.


The rock had engravings of Ganesha. His sculptors cut the Ganesha murti from that single rock. Later, a shrine was built around the Ganesh murti.

It is believed that Dodda Ganapathi is the protector of Bengaluru. All auspicious events start by praying to Him.


Benne Alankara is the most famous festival here when about 100 kg of butter is coated over Ganapathi every four years and the rich prasad is offered to the worshippers.

Ganesha is also covered in cream colour and is decorated with golden laces and buttons
@GampaSD


The Dodda Ganapathi murti is believed to be still growing in size, especially towards right.

The weavers from old Bengaluru tie a coconut to their looms before starting work. When the work is completed, they break 100 coconuts here along with the one tied on the loom.
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