BC GROWTH HACKING
Saved by @zmbnski

Paid user acquisition is a curse. Later stage consumer startups that depend on it are the walking dead.

• After launch, ROI declines consistently across every advertising channel
• Early metrics are misleading because traffic is front-loaded due to the way ad algos work

 Digital ad metrics have decayed every year since the industry was created.
• CPMs on major ad networks are now increasing at ~40%/yr.
• In 1997, CTR on HotWired was 78%. In 2019, Facebook’s average CTR is about 0.9%.
(H/t @andrewchen)
Facebook/Google algorithms are so good at targeting people that paid acquisition traffic tends to be highly front-loaded.

Founders and investors are often shocked when numbers rapidly decay — because the ad population has been saturated.
So, what’s the answer for these startups? I think a few things:
1. Optimize ad spend as the userbase saturates
2. Build a distribution moat to re-target customers later
3. Focus the core business on things that spread organically
4. Explore emerging advertising channels quickly

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🔥 7 practical ways to write copy that converts:

1/ Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”

If you want to stand out get specific. You can’t bullshit specifics:


2/ Call out the type of customer you serve

People pay attention when they know something is specifically for them:

“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”


3/ Use value-based messaging

Talk less about your product and more about the value your product brings.

People don’t want a better toothbrush. They want a brighter smile:


4/ Write for one reader

You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.

An informal tone and addressing your users personally (“you”) makes a big difference:
GROWTH HACKING
Pat Walls
Pat Walls
@thepatwalls
How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!


I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.


This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!


While I edit and publish starter stories, I set the "reddit title" in advance.

This is so I don't really ever have to think about it again. Once that's set, the system knows it should post this one to reddit, and that should be the title.


I also create a "Reddit intro" and "outro"

Although the content of the blog post is stored in my database, I still should introduce myself in the Reddit post.

I use other variables in my database to construct this.
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Dan \u26a1\ufe0f
Dan ⚡️
@DanPierson
~2 months ago, I started working @bolt_travel’s funnel more systematically, with friendly email+ text reminders in days after folks applied to join.

We’ve seen a 40% lift in conversion.

Your product is very important to you. It’s priority #201 for everyone else. (1/3)

Obviously, you want to be tactful and respectful. We‘re a very high touch product, people spend considerable time applying, so I‘m comfortable with that kind of outreach.

We haven’t had a single person complain about text or email reminders. (2/3)

bottom line: if they spent the time to show interest, that means they want to know more. And like everyone else, they might just have a lot going on and need a reminder every once in a while.

Don’t be afraid to surface your product (while respecting privacy and attention) /end
GROWTH HACKING
Marketing Examples
Marketing Examples
@GoodMarketingHQ
🔥 How to build a website which converts email subscribers

THREAD...

Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.

That’s an email opt-in of 12.9%.

The industry average is 2%. The top 10 percentile average is 5%.

So, screw it, I’ll go there:

“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“

What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.

1 - Being obvious works

I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?

No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious

There are four ways to sign up to the Marketing Examples email list:

1) From the fixed position navbar
2) At the end of any article
3) Through the exit intent popup
4) Directly from the subscribe page

From any given point you're only one click away from subscribing.
GROWTH HACKING
Martin Delaney
Martin Delaney
@FoundersHustle
Want to grow your Twitter audience around a niche subject?

Here's how 16-year-old @PrasoonPratham attracted 40,000+ followers wanting to learn about machine learning over a few months, from scratch! 👇🧵


2. Pratham joined Twitter June 2019 to learn more about his life passion, programming.

In May 2020 he got curious about machine learning and started tweeting about it.

But, he was just a beginner! 🙃

No matter.

By the end of the year he reached circa 40k followers.

3. So, how can someone with no prior experience on a subject become an influencer in such a short period of time?

Particularly on a platform that counts numerous—highly followed—machine learning experts amongst its ranks of users from the likes of Google and Amazon. 🤔

4. Pratham says he found a "gap in the community."

Before Pratham came along most of the machine learning content tweeted by 'big' subject matter accounts was by experts for experts.

He catered to beginners.💡

5. A lot of tweeters trying to build a Twitter audience make the mistake of choosing a topic that is already popular and simply emulate the top voices within it. 🗣️

Unless you have overwhelming domain authority, there’s simply too much noise to compete effectively with them.
GROWTH HACKING

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Krishna and the False Vasudeva
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feeling sad. His Minister's cheered him.
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Hare Krishna 🙏🕉🙏
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Anu Satheesh \U0001f1ee\U0001f1f3
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Chennimalai Murugan Kovil
#Erode
#TamilNaduTemples 🚩

Chennimalai Murugan Temple is located  near Perunthurai in Erode District. Murugan is worshipped here as Dandayudapani. Temple is situated on the banks of Noyyal river also called Kanchima Nadhi. Temple is situated in a hill


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Muruganukku Haro Hara
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श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
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12 Most Powerful Hanuman Mantras

Hanuman ji is the Hindu God of strength, valor, agility, and wisdom. He is considered as the incarnation (avatar) of bhagwan Shiva. Hanuman ji is the symbol of devotion and dedication. He is the greatest devotee of Prabhu Shri Ram. 1/n


Hanuman ji is known by several names such as Bajrangabali, Mahabali, Maruti Nandan, Pawanputra, Mahaveer, and Anjaneya. Hanuman ji is the son of Bhagwan Vayu, the wind god.

God Hanuman played a prominent part in rescuing Mata Sitafrom the bondage of demon King of Lanka, Ravana.


One can worship Hanuman ji by chanting Hanuman Mantras. There are many different types of Hanuman Mantras, each fulfilling a specific purpose. Hanuman Mantras help to beget the blessings of Mahabali Hanuman for success. 3/n


Let’s explore these powerful Hanuman Mantras one by one. Here’s the list for you:

1. Hanuman Moola Mantra
!! Om Hanumate Namah !!
ऊँ हनुमते नम:

You can chant the “Hanuman Moola Mantra if you usually face problems and obstacles in your life.4/n
#hanumanjanmotsav


However, the Human Moola Mantra is also a very powerful success mantra.

It’s a Kaarya Siddhi Mantra.

It is highly advised that all those who usually face obstacles and problems in their life should chant the Hanuman Moola Mantra. 5/n
#hanumanjanmotsav
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@BharadwajSpeaks
Hinduism is a minority religion in Punjab.

During the Khalistan movement, the minority Hindus and Jains were subjected to several attacks. Hindu and Jain temples were frequently vandalized and desecrated. This thread documents a few instances.

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Durgiana Mandir is one of the oldest temples of Amritsar. According to the regional Hindu tradition, the temple was built on the spot where Lava and Kusha bound Hanuman. The temple annually attracts millions of Hindus from all over the country.


Amristsar has a very ancient Hindu history.

According to the regional Hindu tradition recorded in the "Survey of Amritsar", Amritsar got its name from Amrit immersed by Lava and Kusha in a pond.


Durgiana Mandir was rebuilt in 1921.

It was used to house the Murtis of Vishnu and Durga which were thrown out from the Parikrama of Harmandir Sahib in 1905.

Because of its presence in Amritsar, it became a frequent target of radicals during the Khalistan movement.


In 1982, in what was a completely unprovoked attack, the Dal Khalsa "activists" threw a severed cow head inside Durgiana temple.
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Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193
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https://t.co/9Z4oJmkcKj


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