🔥 How to build a website which converts email subscribers
THREAD...
Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.
That’s an email opt-in of 12.9%.
The industry average is 2%. The top 10 percentile average is 5%.
So, screw it, I’ll go there:
“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“
What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.
1 - Being obvious works
I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?
No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious
There are four ways to sign up to the Marketing Examples email list:
1) From the fixed position navbar
2) At the end of any article
3) Through the exit intent popup
4) Directly from the subscribe page
From any given point you're only one click away from subscribing.
