Insights from Philip Fisher. One of the best docs I came across for individual investors.

Phenomenal effort by @SiddharthVoraPL @PLIndiaOnline 👏👏

cc: @dmuthuk @Gautam__Baid @saxena_puru

https://t.co/K19gWk9TFO

Philip Fisher's 15 points, simplified. ⬇️
His Investment strategy and Search strategy. ⬇️

Full scale scuttlebutt is not possible for individual investors (lack of time, resources, contacts), but with efficient search & communication online (tuning out the noise), there are still some ways to do good research.
Good sequence of steps to filter from a wider universe of companies to the few promising ones that meet the criteria. ⬇️
Excellent Checklist for Business, Management and Financial characteristics. ⬇️
When to sell ⬇️
✔️Wrong Facts
✔️Changing Facts
✔️Better Opportunities
Three Don'ts and Key Takeaways. ⬇️
15 Indian Companies cited for each of the 15 Pts.⬇️

(Note that the Value prop, Competitive & Management factors change over the years).

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Characteristics of a personal moat below:


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As Andrew Chen noted:


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Things that might get commoditized over time (some longer than


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After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

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In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.