The Copywriter’s Guide to Buyer Persona

•••THREAD•••

1. Define a Background

For this thread we will be selling Mass Gainer protein shakes to college men that want to gain weight.

Go deep and make a full profile up of one of these people.

You want to include:
> age
> job
> what they do in free time
> what they’re feeling
Example:

Brad is a junior in college (21 years old). He does work during the week and parties on the weekends.

He started going to the gym with his friends but isn’t really seeing results. He’s starting to get frustrated and wants to find a cure to his problems.
2. Define Their Goals and Challenges

When you define these things, you can use them in your copy.

Painting your ideal customer’s pain points throughout your copy is important.

You need to show them that they have a problem, and you can solve.
Example:

Brad is fairly skinny and wants to gain weight fast.

He’s tried eating more but can’t eat enough, or maybe he eats the wrong things.

Whatever it might be, it’s not working and he’s getting frustrated.
3. Quotes and Objections

Quotes you can find in the review section of most products. People talk about how they couldn’t do XYZ but can now because of this product.

Objections are what your audience can use as an excuse. There are a lot of basic objections that you can address.
Example:

“I used to not be able to gain weight until I bought {mass gainer}”
“I wasn’t getting enough calories or protein in my diet so I bought {mass gainer}”
Basic Objection List

> I don’t have time
> it’s too expensive
> does it work?
> is there a money back guarantee?
> what’s different from competitors?
> I don’t trust it
> doesn’t seem that important to me
> is it healthy?
> how much should I take?

Brad has all of these and more
4. The Application

Now you need to apply these ideas throughout your copy.

> Write a headline directed at Brad
Ex: “How College Men Are Gaining Weight Fast!”

> Handle objections throughout copy and again in FAQ section
Ex: “To gain weight you only need one protein shake a day!
> Paint their challenges throughout

Ex: “Chances are you’re trying to eat anything and everything right now and not gaining weight. You’re tired of being skinny and want to change that now.”

> Put in quotes from before and after people tried out the product
Most copywriters don’t take the time to do their research.

The content they produce shows just that.

Find their problems and present the solution.

Kill your next sale.

More from Logan | Landing Pages 📚

3.2 billion people use Chrome as their browser…

But no one knows all the best extensions Chrome has to offer.

Here are 13 extensions that you shouldn't live without…

1) ScribeHow

Scribe allows me to record a video going over something and automatically puts it into a step-by-step guide.

Saves me time when:
- teaching clients
- onboarding
- making SOPs

https://t.co/8e8ryT4boP


2) Similar Sites

• find sites that are similar to the one you’re on now
• allows you find better resources
• great for shopping, content, travel, or business and research

https://t.co/IjRvTvhVHX


3) Power Thesaurus

• replace powerless language
• find synonyms to words in your copy or writing
• great at finding attention grabbing words for your headline

https://t.co/VAwodh791D


4) GoFullPage

• screenshot full web pages
• PNG, JPEG, or various PDF options to download
• fast and easy to use

https://t.co/IuxMpZqZse

More from Education

Time for some thoughts on schools given the revised SickKids document and the fact that ON decided to leave most schools closed. ON is not the only jurisdiction to do so, but important to note that many jurisdictions would not have done so -even with higher incidence rates.


As outlined in the tweet by @NishaOttawa yesterday, the situation is complex, and not a simple right or wrong https://t.co/DO0v3j9wzr. And no one needs to list all the potential risks and downsides of prolonged school closures.


On the other hand: while school closures do not directly protect our most vulnerable in long-term care at all, one cannot deny that any factor potentially increasing community transmission may have an indirect effect on the risk to these institutions, and on healthcare.

The question is: to what extend do schools contribute to transmission, and how to balance this against the risk of prolonged school closures. The leaked data from yesterday shows a mixed picture -schools are neither unicorns (ie COVID free) nor infernos.

Assuming this data is largely correct -while waiting for an official publication of the data, it shows first and foremost the known high case numbers at Thorncliff, while other schools had been doing very well -are safe- reiterating the impact of socioeconomics on the COVID risk.
Okay, #MAEdu, let's talk FY22 and the Student Opportunity Act: https://t.co/o1tgppGy4K


First up:

The FIRST year, Governor Baker?

This is the second year of SOA implementation: you're missing one.


So, are we going to do this in six years, or are we just going to kick the can ANOTHER year on kids?

Remember, school funding is builds on prior years.

We never get that missing funding back.


Also: what are the base numbers being used?

Is the Governor dropping enrollment, even though we all know that was an artificial drop?


There's a decent chance that a WHOLE bunch of those kindergartner and preschoolers are going to be back this fall if we manage to get kids into buildings, PLUS we'll have the USUAL enrollment of preK and K!

...and less funding than usual?

You May Also Like

🌺कैसे बने गरुड़ भगवान विष्णु के वाहन और क्यों दो भागों में फटी होती है नागों की जिह्वा🌺

महर्षि कश्यप की तेरह पत्नियां थीं।लेकिन विनता व कद्रु नामक अपनी दो पत्नियों से उन्हे विशेष लगाव था।एक दिन महर्षि आनन्दभाव में बैठे थे कि तभी वे दोनों उनके समीप आकर उनके पैर दबाने लगी।


प्रसन्न होकर महर्षि कश्यप बोले,"मुझे तुम दोनों से विशेष लगाव है, इसलिए यदि तुम्हारी कोई विशेष इच्छा हो तो मुझे बताओ। मैं उसे अवश्य पूरा करूंगा ।"

कद्रू बोली,"स्वामी! मेरी इच्छा है कि मैं हज़ार पुत्रों की मां बनूंगी।"
विनता बोली,"स्वामी! मुझे केवल एक पुत्र की मां बनना है जो इतना बलवान हो की कद्रू के हज़ार पुत्रों पर भारी पड़े।"
महर्षि बोले,"शीघ्र ही मैं यज्ञ करूंगा और यज्ञ के उपरांत तुम दोनो की इच्छाएं अवश्य पूर्ण होंगी"।


महर्षि ने यज्ञ किया,विनता व कद्रू को आशीर्वाद देकर तपस्या करने चले गए। कुछ काल पश्चात कद्रू ने हज़ार अंडों से काले सर्पों को जन्म दिया व विनता ने एक अंडे से तेजस्वी बालक को जन्म दिया जिसका नाम गरूड़ रखा।जैसे जैसे समय बीता गरुड़ बलवान होता गया और कद्रू के पुत्रों पर भारी पड़ने लगा


परिणामस्वरूप दिन प्रतिदिन कद्रू व विनता के सम्बंधों में कटुता बढ़ती गयी।एकदिन जब दोनो भ्रमण कर रहीं थी तब कद्रू ने दूर खड़े सफेद घोड़े को देख कर कहा,"बता सकती हो विनता!दूर खड़ा वो घोड़ा किस रंग का है?"
विनता बोली,"सफेद रंग का"।
तो कद्रू बोली,"शर्त लगाती हो? इसकी पूँछ तो काली है"।