For this thread we will be selling Mass Gainer protein shakes to college men that want to gain weight.
Go deep and make a full profile up of one of these people.
You want to include:
> age
> job
> what they do in free time
> what they’re feeling
The Copywriter’s Guide to Buyer Persona
•••THREAD•••
For this thread we will be selling Mass Gainer protein shakes to college men that want to gain weight.
Go deep and make a full profile up of one of these people.
You want to include:
> age
> job
> what they do in free time
> what they’re feeling
Brad is a junior in college (21 years old). He does work during the week and parties on the weekends.
He started going to the gym with his friends but isn’t really seeing results. He’s starting to get frustrated and wants to find a cure to his problems.
When you define these things, you can use them in your copy.
Painting your ideal customer’s pain points throughout your copy is important.
You need to show them that they have a problem, and you can solve.
Brad is fairly skinny and wants to gain weight fast.
He’s tried eating more but can’t eat enough, or maybe he eats the wrong things.
Whatever it might be, it’s not working and he’s getting frustrated.
Quotes you can find in the review section of most products. People talk about how they couldn’t do XYZ but can now because of this product.
Objections are what your audience can use as an excuse. There are a lot of basic objections that you can address.
“I used to not be able to gain weight until I bought {mass gainer}”
“I wasn’t getting enough calories or protein in my diet so I bought {mass gainer}”
> I don’t have time
> it’s too expensive
> does it work?
> is there a money back guarantee?
> what’s different from competitors?
> I don’t trust it
> doesn’t seem that important to me
> is it healthy?
> how much should I take?
Brad has all of these and more
Now you need to apply these ideas throughout your copy.
> Write a headline directed at Brad
Ex: “How College Men Are Gaining Weight Fast!”
> Handle objections throughout copy and again in FAQ section
Ex: “To gain weight you only need one protein shake a day!
More from Logan | Landing Pages 📚
3.2 billion people use Chrome as their browser…
But no one knows all the best extensions Chrome has to offer.
Here are 13 extensions that you shouldn't live without…
1) ScribeHow
Scribe allows me to record a video going over something and automatically puts it into a step-by-step guide.
Saves me time when:
- teaching clients
- onboarding
- making SOPs
https://t.co/8e8ryT4boP
2) Similar Sites
• find sites that are similar to the one you’re on now
• allows you find better resources
• great for shopping, content, travel, or business and research
https://t.co/IjRvTvhVHX
3) Power Thesaurus
• replace powerless language
• find synonyms to words in your copy or writing
• great at finding attention grabbing words for your headline
https://t.co/VAwodh791D
4) GoFullPage
• screenshot full web pages
• PNG, JPEG, or various PDF options to download
• fast and easy to use
https://t.co/IuxMpZqZse
But no one knows all the best extensions Chrome has to offer.
Here are 13 extensions that you shouldn't live without…
1) ScribeHow
Scribe allows me to record a video going over something and automatically puts it into a step-by-step guide.
Saves me time when:
- teaching clients
- onboarding
- making SOPs
https://t.co/8e8ryT4boP
2) Similar Sites
• find sites that are similar to the one you’re on now
• allows you find better resources
• great for shopping, content, travel, or business and research
https://t.co/IjRvTvhVHX
3) Power Thesaurus
• replace powerless language
• find synonyms to words in your copy or writing
• great at finding attention grabbing words for your headline
https://t.co/VAwodh791D
4) GoFullPage
• screenshot full web pages
• PNG, JPEG, or various PDF options to download
• fast and easy to use
https://t.co/IuxMpZqZse
The Beginners Guide For Learning Copywriting
•••THREAD•••
1. Start Reading
I would pick three copywriting books and read them. If you pick more than that, you’ll be learning the same things and never actually practice your copy.
My favorites are:
- Robert Collier Letter Book
- Boron Letters
- Scientific Advertising
Free PDF's online
2. Courses Save Time
Believe it or not this is exactly how I got started. The good courses might be a little pricy, but you’ll make your money back with your first customer. The time it saves you is well worth it.
I started with @ComedicBizman’s
3. Online Resources
Tons of options for online resources.
A quick Google or YouTube search can find you some pretty good stuff. I like Brian Dean’s stuff on YouTube especially.
Here's a great free
4. https://t.co/gQyh5vJk15
An amazing site that has ads compiled from a hundred years ago until now. Truly a copywriter’s dream Swiped allows you to study articles for your work.
I’ve even used this site to copy headline formats.
It's great for studying and rewriting stuff.
•••THREAD•••
1. Start Reading
I would pick three copywriting books and read them. If you pick more than that, you’ll be learning the same things and never actually practice your copy.
My favorites are:
- Robert Collier Letter Book
- Boron Letters
- Scientific Advertising
Free PDF's online
2. Courses Save Time
Believe it or not this is exactly how I got started. The good courses might be a little pricy, but you’ll make your money back with your first customer. The time it saves you is well worth it.
I started with @ComedicBizman’s
3. Online Resources
Tons of options for online resources.
A quick Google or YouTube search can find you some pretty good stuff. I like Brian Dean’s stuff on YouTube especially.
Here's a great free
4. https://t.co/gQyh5vJk15
An amazing site that has ads compiled from a hundred years ago until now. Truly a copywriter’s dream Swiped allows you to study articles for your work.
I’ve even used this site to copy headline formats.
It's great for studying and rewriting stuff.
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THE MEANING, SIGNIFICANCE AND HISTORY OF SWASTIK
The Swastik is a geometrical figure and an ancient religious icon. Swastik has been Sanatan Dharma’s symbol of auspiciousness – mangalya since time immemorial.
The name swastika comes from Sanskrit (Devanagari: स्वस्तिक, pronounced: swastik) &denotes “conducive to wellbeing or auspicious”.
The word Swastik has a definite etymological origin in Sanskrit. It is derived from the roots su – meaning “well or auspicious” & as meaning “being”.
"सु अस्ति येन तत स्वस्तिकं"
Swastik is de symbol through which everything auspicios occurs
Scholars believe word’s origin in Vedas,known as Swasti mantra;
"🕉स्वस्ति ना इन्द्रो वृधश्रवाहा
स्वस्ति ना पूषा विश्ववेदाहा
स्वस्तिनास्तरक्ष्यो अरिश्तनेमिही
स्वस्तिनो बृहस्पतिर्दधातु"
It translates to," O famed Indra, redeem us. O Pusha, the beholder of all knowledge, redeem us. Redeem us O Garudji, of limitless speed and O Bruhaspati, redeem us".
SWASTIK’s COSMIC ORIGIN
The Swastika represents the living creation in the whole Cosmos.
Hindu astronomers divide the ecliptic circle of cosmos in 27 divisions called https://t.co/sLeuV1R2eQ this manner a cross forms in 4 directions in the celestial sky. At centre of this cross is Dhruva(Polestar). In a line from Dhruva, the stars known as Saptarishi can be observed.
The Swastik is a geometrical figure and an ancient religious icon. Swastik has been Sanatan Dharma’s symbol of auspiciousness – mangalya since time immemorial.
The name swastika comes from Sanskrit (Devanagari: स्वस्तिक, pronounced: swastik) &denotes “conducive to wellbeing or auspicious”.
The word Swastik has a definite etymological origin in Sanskrit. It is derived from the roots su – meaning “well or auspicious” & as meaning “being”.
"सु अस्ति येन तत स्वस्तिकं"
Swastik is de symbol through which everything auspicios occurs
Scholars believe word’s origin in Vedas,known as Swasti mantra;
"🕉स्वस्ति ना इन्द्रो वृधश्रवाहा
स्वस्ति ना पूषा विश्ववेदाहा
स्वस्तिनास्तरक्ष्यो अरिश्तनेमिही
स्वस्तिनो बृहस्पतिर्दधातु"
It translates to," O famed Indra, redeem us. O Pusha, the beholder of all knowledge, redeem us. Redeem us O Garudji, of limitless speed and O Bruhaspati, redeem us".
SWASTIK’s COSMIC ORIGIN
The Swastika represents the living creation in the whole Cosmos.
Hindu astronomers divide the ecliptic circle of cosmos in 27 divisions called https://t.co/sLeuV1R2eQ this manner a cross forms in 4 directions in the celestial sky. At centre of this cross is Dhruva(Polestar). In a line from Dhruva, the stars known as Saptarishi can be observed.
