The Copywriter’s Guide to Buyer Persona

•••THREAD•••

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

The unique automated system that top creators use to double and triple their sales...

•••THREAD•••

You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

Dear postgraduate students

Everyone says selecting your supervisor(s) will make or break obtaining your degree with a sound mind. This is true. So here are a few of my own tips on just how to do that. I hope it helps.

(Thread)

1. Know what you need from the get-go. As people, and as students, we need different things to succeed. Ensure you know what this is for you and make your search and eventual selection of a supervisor based on that.

2. How do you know which academic does what? Either email a number of potential academics or organise a quick in-person/online meeting with them to discuss their respective research interests. You can either align yourself to these or ask if they’re willing to take you on but...

...supervise a topic outside of their own research interests. It’s not unheard of but just depends on them.

3. Ask them about their supervision style, what works for them and assess whether that sounds like it would work for you. You can love their research topics but if you feel like they won’t be a good enough supervisor, find someone else. Remember you’re going to be spending...

Something you may not know is that professional Black women are hyper focused on qualification.

We are told young that there will be no leg-up for us, and that we MUST excel academically.

We work hard, compete & get into college.

For many of us, our whole family is counting

on us. We often carry the burden of inter-generational progress, where our success validates the expectations and sacrifice of those before us.

We are always aware that squandering the opportunity for an education would be disrespectful to those who never got that chance.

Then, if we get into graduate school, we see very few others like us, and feel instantly under scrutiny.

There is no hiding or blending in. All your professors are zeroed in on you, trying to ascertain if you can compete. When you produce the goods, they are delighted,

but the delight is often also telegraphing to us that the talent was not expected.

When we ascend into corporate environments, we are again closely scrutinized, not just for competence, but for “fit.”

Our bosses will test us again and again to make sure the “angry black

woman” doesn’t come out.

The onus is always on us to make those around us comfortable, never the other way around.

Once we put our colleagues at ease, things are fine.... until we start getting close to the power echelon.

Then things get dicey.