The Copywriter’s Guide to Buyer Persona

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7 Tactics To Increase Engagement on Your Threads

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People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

The unique automated system that top creators use to double and triple their sales...

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You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

SCOOP: San Diego Unified School District tells white teachers they are guilty of “spirit murdering” black children and should undergo “antiracist therapy for White educators.”

I've obtained explosive whistleblower documents from the training session. Let's dig in. 🧵

This summer, San Diego Unified hired critical race theorist Bettina Love for a district-wide training on "[challenging] the oppressive practices that live within ... school organizations." The district forbade recordings, but my whistleblower took screenshots and detailed notes.

According to the whistleblower notes, Love began by saying that "racism runs deep" in America and that blacks alone "know who America really is." Love claimed that public schools "don't see [blacks] as human," perpetuate “anti-Blackness,” and "spirit murder babies."

The concept of “spirit murder” is at the heart of Love’s teachings. Love writes that public schools are guilty of “the spirit murdering of Black and Brown children,” defines as “a death that is built on racism and intended to reduce, humiliate, and destroy people of color.”

During the presentation, Love argued that “Whiteness reproduces poverty, failing schools, high unemployment, school closings, and trauma for people of color.” She insisted that “white educators must take responsibility” because they uphold “white supremacy culture.”

How to effectively use Twitter for learning, networking, audience building, start a business, build a personal brand from scratch ?

A Thread 🧵👇

Disclaimer - Everything said here is “industry leader thoughts and mine” experience with Twitter, I don’t deserve any credits. I have just shared with you all things about Twitter at one glance. This guide covers everything about Twitter.

1/ First question you should ask yourself : Why to join Twitter?

I will tell you that you can generate sales, build connections, job opportunities, best learning sources, personal brand, start your own business and bunch of other things you can think of, Twitter will help you.

2/ Twitter is the best social networking platform in the world. Twitter is a school that helps teach people. Let’s cover all the things one by one from scratch.

3/ How to start using Twitter?

- Open the app and clean all your following.
- Avoid negative people and politics.
- Skip Twitter's recommendations.
- Start consuming content of people you follow for the 1st 15 days.

1/9 - “In the second wave we acquired much more evidence that schoolchildren are almost equally, if not more infected by SARS-CoV-2 than others.”

2/9 - “The problem is not that schools are unsafe for children,” Mr. Boris Johnson said last week. “The problem is schools may nonetheless act as vectors for transmission, causing the virus to spread between households.”

3/9 - “An antibody survey conducted by researchers in Geneva in May and December, using thousands of random samples, found that children of age 6 to 18 were getting infected as often as young adults. The study has yet to be peer reviewed.”

4/9 - “One reason for this: The Swiss city’s schools have been open since the summer, while restrictions have been placed on adults, meaning schoolchildren played a bigger role in transmitting the virus during the autumn surge.”

5/9 - “In Austria, a nationwide survey by universities and medical institutes found that children under 10 showed a similar rate of infection to those between 11 and 14, and that the children in general were getting infected as often as teachers.”

School is an astonishing failure of modern society.

We're taught about dinosaurs before learning how to function as people.

Thread: Life lessons I wish school taught all of us.

Schools don't teach us to:

• Think critically
• Nurture curiosity
• Save and prep taxes
• Sustain relationships
• Have difficult convos
• Navigate mental health

Yet they teach how to:

• Differentiate dinosaurs
• Memorize the periodic table
• Make paper snowflakes

Why is school curriculum so broken?

1. Awareness: Those in power don't realize how bad it is.

2. Priorities: It's not a pressing issue. Voters care about the cost of education—not enough about WHAT is taught.

3. What to do: Shout to the politicians and educators in power.

Onto the lessons I wish I was taught.

These are the ones on my mind lately. This list could be 1,000 items long. Add yours to the thread.

Here we go.

Many relationship troubles emerge from one root cause:

Assuming bad intent.

One of the highest ROI things we can teach our children:

Start by assuming good intent: Train your reflex to ask questions before making assumptions.

Always lead with curiosity—never critique.