The Copywriter’s Guide to Buyer Persona

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7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

The unique automated system that top creators use to double and triple their sales...

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You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

Given @GavinWilliamson failure to apologise this week for 'last-minute' decisions on schools policy during the pandemic, we thought it might be useful to put to together one handy thread of every U-turn from the @educationgovuk since April last

Free school meals will come up a lot in this thread, but here is the first governmental U-turn before the Easter Holidays. (2/43) #FSM

.@educationgovuk then decided not to fund #FSM in the following half-term break, they changed their minds after a public outcry.

Taking a break from #FSM, we head straight into the #Alevels2020 exams debacle, with Scotland’s grade U-turn putting pressure on the @educationgovuk (4/43)

Ministers in Westminster were determined not to U-turn

Today is the International Day of Education, & an urgent question to ask is;
Are our universities becoming better?
Will technology disrupt their existence? And
Will they become obsolete very soon?

Here are some reasons why I believe they will, if we fail to redesign them.

>>>

1. Many universities are wasting the time of young people. The Fourth Industrial Revolution is here & it is demand specific. The world needs specializations & universities aren't providing that which is why more companies like Google, IBM, Apple don't prioritize a college degree.

Why do we import foreign medicines & even vaccines produced by other countries when we have hundreds of universities? Why do over 70% of our microbiologists or biochemists never practice upon graduation but choose to become fashion designer, bankers or makeup artists ?

Why will a roadside mechanic be better at fixing a knocked engine than a mechanical engineering graduate? Why can't computer science graduates build apps or diagnose computer languages? This is because our education curriculum is outdated & irrelevant to today's world.

2. Vocational & technical workers can earn more from a non-degree education than a four-year degree.
With the fast growing economy which requires more “technicians, artisans & vocational professionals”. These professions should also be given equal respect and dignity.