The Copywriter’s Guide to Buyer Persona

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The unique automated system that top creators use to double and triple their sales...

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You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

Many of us are about to begin a new semester of online teaching. The learning curve for moving my lecture units last semester was STEEP, so I compiled some sort of hand over notes to people approaching this for the first time. I hope it's useful for someone somewhere.

Reduction in the amount of content was important. What used to be 2 x 1 hr in-person lectures/week had to be condensed down into 6 x 10 minute prerecorded videos (aka aynchronounous content) with 1 x hr live zoom session (synchronous). Even that was too much.

For the sake of yourself and your students, SLASH. Slash your content down. This doesn't mean having to lose important stuff, but keeping it short and sweet.

10 minute video chunks was just about short enough to hold attention. Have you tried watching an online lecture? It is HARD to maintain focus. The shorter the better.

Importantly, each 10 minute video had an explicit Intended Learning Objective given at the end and in the associated text, so that everyone knew what the point was (and how this might relate to assessment later).

SCOOP: San Diego Unified School District tells white teachers they are guilty of “spirit murdering” black children and should undergo “antiracist therapy for White educators.”

I've obtained explosive whistleblower documents from the training session. Let's dig in. 🧵

This summer, San Diego Unified hired critical race theorist Bettina Love for a district-wide training on "[challenging] the oppressive practices that live within ... school organizations." The district forbade recordings, but my whistleblower took screenshots and detailed notes.

According to the whistleblower notes, Love began by saying that "racism runs deep" in America and that blacks alone "know who America really is." Love claimed that public schools "don't see [blacks] as human," perpetuate “anti-Blackness,” and "spirit murder babies."

The concept of “spirit murder” is at the heart of Love’s teachings. Love writes that public schools are guilty of “the spirit murdering of Black and Brown children,” defines as “a death that is built on racism and intended to reduce, humiliate, and destroy people of color.”

During the presentation, Love argued that “Whiteness reproduces poverty, failing schools, high unemployment, school closings, and trauma for people of color.” She insisted that “white educators must take responsibility” because they uphold “white supremacy culture.”

I've been serving on grad admissions committees at MIT for 5 years - in EECS and Media Lab

If you want to get into a PhD at a place like MIT, here's a thread with some advice based on my observations

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1. Grades do matter, especially in courses that are important for your chosen field

2. Research matters, even more than grades

3. Publications matter, but letters of recommendation matter even more

4. Your statement of purpose should be the cherry on top of the cake

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When I say grades matter, it doesn't mean that you need 100/100 or A+ in every course. It does mean that you are expected to have strong competence (close to straight A/A+/A-) in technical courses relevant to your field of interest

3/13

While grades show competence, a PhD is about research. So, the more your application demonstrates research potential, the higher your chances for acceptance. It's not about the number of papers (if any), but about the quality of research you pursue

4/13

This is why the best evaluation of research potential often comes from letters of recommendation (LoRs)

Letters shed light on technical competence, creativity, work ethic, & personal interaction. All of which are important for a successful PhD

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