Thread: Your startup can’t afford to ignore the competition.

100 million startups are launched every year.
That’s 3 startups per second. How are you going to compete?

You need a systematic way to outsmart your competitors —

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

“Don’t leave the church because of the people who hurt you. Nobody is perfect, only God”

I’ll explain why this comment is not only not helpful at all, but also very harmful.

1/

The comment assumes we can’t tell the difference between people and toxic theology, it assumes our issues are with a few people who are outliers and misrepresented God, and we just seem to think that’s the totality of divinity. Which makes us appear unintelligent and petty.

2/

But, that’s not the case at all. I didn’t leave because a few people hurt me in the name of God, in fact I stayed long enough to get hurt again, and again, and again, and again. Because it’s not a few bad apples hurting people in the name of God what we are dealing with.

3/

Instead we are talking about systemic abuse due to toxic theology that is taught as righteousness.

Go to any white evangelical church today and conduct all the tests you must to ensure only those who are “good Christians,” remain. I guarantee you people will be harmed there.
4/

Not because people just hurt people, not because Christians have good intentions but sometimes make mistakes; instead because the harm is caused due to indoctrination into toxic theology and a belief that their social and theological framework is not only good,

5/

(An extract from Field Marshal Sam Manekshaw, Soldiering with Dignity)

The man eventually destined to be free India's first Field Marshal was born on 3rd April 1914 at Amritsar. How did a Parsi couple settle for the holy city of the Sikhs? I once asked him and was told that in+

1899, his father recently qualified as a doctor and just married, could make no professional headway in Bombay, and was advised to try his luck at Lahore in the Punjab. With his young wife, he set off by train for Lahore. The long dusty and hot journey took five days and by the+

end of it, his young wife, who had never left the comforts and civilization of Bombay, was in hysterics and cried to go back. Poor Dr Manekshaw did all he could to comfort her, but as the train steamed into Amritsar, with her first sight of the Sikhs the young bride screamed her+

lungs out and refused to go any further. So they left the train at Amritsar, and there they stayed for forty-five years.

The Manekshaws had six children, four boys and two girls, and Sam was the fifth child. Sam had his schooling at Nainital's Sherwood College.+

After completing his schooling, he should have gone to England to pursue higher studies; this was the promise made to him by his father but, fortunately for the Indian Army, Dr Manekshaw felt that this particular son was far too young to be on his own in a foreign country, even+

“So Moses finished the work.” (Exodus 40:33) I came to the end of my reading in Exodus this morning. To fully appreciate those 5 words, you really need to read the 39 preceding chapters. The whole thing had been such an ordeal, drama from the time God called out to Moses from

the burning bush to the moment he “inspected all the work they had accomplished” in the building of the tabernacle. For starters, Moses wasn’t looking to lead anything but sheep to pasture. He was hiding when God found him. Moses was no volunteer. And even after God called him,

he insisted God find someone else. But the force of the divine call is hard to resist. The people he served nearly drove him nuts. He was supposed to lead a group of worshippers and what he mostly got was whiners. He’d lost his temper over & over. Even thrown the stone tablets

inscribed by the finger of God. Nope. Moses couldn’t say it had gone well. What the whole thing had been was WORK. Unrelenting, frustrating work so detailed that it had to match the divine instructions down to every clasp on endless yards of curtains. There had been some great

moments like the time the people were invited to contribute any personal possessions to the makings of the tabernacle furnishings. They had given so freely, Moses had to tell them to stop. There was that. But overall, what he’d done, what they’d all done, was WORK. Lo & behold,