Thread: Your startup can’t afford to ignore the competition.
100 million startups are launched every year.
That’s 3 startups per second. How are you going to compete?
You need a systematic way to outsmart your competitors —
I've adapted the OODA Loop, a military framework where agility beats raw horsepower, to help startups w/ their GTM.
Here's how to apply it —
Example: Use technograhic data to understand how a company works based on the technology that they use and identify gaps in broader tech landscape.
Do you have credibility with a specific vertical or customer segment?
Does your team have a unique hiring advantage?
Do you have access to strategic partners or leading experts?
@vkhosla said this well: “your market entry strategy is often different from your market disruption strategy.” Start where you find a gap in the market & push your way through."
1. Identify new channels for distribution
2. Test new customer segments through strategic partnerships
Ex: Birchbox mass-market entry via Walgreens partnership (11 locations)
Read my @reforge post: "How to Grow By Stealing Market Share"
https://t.co/yeLUlftCtM
More from All
You May Also Like
I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The famous \u201cLucy\u201d, an early ancestor of modern humans (Australopithecus) that lived 3.2 million years ago, and was discovered in 1974 in Ethiopia, displayed in the national museum in Addis Ababa \U0001f1ea\U0001f1f9 pic.twitter.com/N3oWqk1SW2
— Patrick Chovanec (@prchovanec) November 9, 2018
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹