You don't need to pay someone $2,000 or even $200 to update your Linkedin Profile.

This thread will show you how...for Free.

Here's My 5-Part System For Turning Your Linkedin Profile Into A Business Growth Machine:

Thread 🧵

1. Profile Photos

Pictures say a thousand words.

Make your photos speak for you.

Your profile photo should:

1. Match your audience
2. Build Trust
3. Show Personality

Here’s how:
Match your audience:

- If they wear a suit, you do too
- If they wear a t-shirt, you do too

Build trust by:

- Showing your face
- Smiling
- Clear imagery

Show personality through:

- Hobbies
- Family candids
- Action shots

Look at these:
2. Cover Photo

Your cover photo should follow the same principles as your profile photo.

Great Cover photos do 3 things.

1. Match your audience
2. Show Personality
3. Pitch or show credibility

We've already covered the first two...

But how can you show credibility?
Social proof is key to building trust with people when they land on your profile.

Show them:

- Some awards you've won
- You speaking at live events
- Publications you've written

Make sure your cover photo is clear & easy to read.

Here's a tip...
Search "linkedin banner free" in Google.

Use canvas Linkedin banner building tool.

It's the best out there (and it's free).
3. Headline

The headline is your first opportunity to speak to your audience.

There are 4 proven headline formulas:

1. The Big Shot
2. Problem / Solution
3. The Irresistible Pitch
4. The Leveler

I’ve attached an explainer of each below.
4. The About Section

The about section is your LinkedIn sales letter.

It should convince the reader to take ACTION

There are 5 formulas:

1. Clear pitch
2. Social proof story
3. Irresistible offer
4. Features/benefits

The photos below show you how to set up each one.
5. Experience

The first thing I check when someone messages me on LinkedIn, is:

- Who they’ve worked for
- How much experience they have
- How long they’ve been in the industry

I'm just not gonna respond if their experience looks sketchy.

To get more responses...
Clearly outline (in 1-2 sentences) the experiences that are relevant to your target market.

To add more depth, attach valuable, relevant content like:

- Blog Posts
- Case studies
- Press Features

Give the reader some meat to chew on.

Here’s my experience section:
BONUS: Featured Post Section

You can “feature multiple posts just below your headline.

This is a great place to link your cornerstone content.

Here’s the formula:
Turn on creator mode.

Add these 3 links:

- An “ultimate guide” post for your service
- Case studies (similar to your target prospect)
- Your calendly (or product)

People WILL click through.

@thedankoe & @thejustinwelsh nailed it.

Look:
@thedankoe @thejustinwelsh That's a wrap!

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1. Follow me @thebrucemerrill for more of these
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The chorus of this song uses the shlokas taken from Sundarkand of Ramayana.

It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

1. धीवर प्रसार शौर्य भरा: The brave persevering one, your bravery is taking you forward.


2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.
“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya


And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]