Amazon, the world's largest retailer, is worth $1.3 trillion

Bezos trains his writers using the famous 6-page memo

So I spent hours studying them to know why they work

Here are 5 writing principles worth your time :

1. Avoid jargon, acronyms, and buzzwords

Know your audience before using Acronym

• Explain technical terms first time they appear

• Don't try to sound clever, be clear instead

• Say what you mean, in plain language, and let the reader decide whether it was "groundbreaking"
2. Use fewer than 30 words per sentence

• Focus on one idea per sentence

• Strip out qualifiers like "I think," "I feel," "should we consider"

• Eliminate anything that reads like "style." Don't use your writing to extend your personal brand
3. Replace adjectives with data

Don't force readers to interpret your meaning

• People don't like buzzwords

• Adjectives are vague and don't add to making decisions

• "Profit increased drastically last quarter" -> " Profit increased by 40% as compared to Q3"
4. Use subject-verb-object sentences

When in doubt, keep things simple:

• Subject: Who or what you're writing about

• Verb: What they did or will do

• Object: Who or what is acted upon
5. Use the "So what?" test

Tell readers instantly what you want them to do

• How will it save them money?

• How will this save them time?

• How will it save them from having to do work?

What they want to know is who, how long, and what changes may result.
TL: DR

5 Tips to write like an Amazonian

1. Use the "So what?" test

2. Replace adjectives with data

3. Use subject-verb-object sentences

4. Use fewer than 30 words per sentence

5. Avoid jargon, acronyms, and buzzwords
2 quick favour

1. Follow me daily copywriting nuggets @TanmayS_Chauhan

2. Retweet the below thread https://t.co/toVor0VfyK

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"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

Courtesy of @edbrisson's wonderful thread on breaking into comics –
https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.


There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.

You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.

But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.