"Talking to customers is a superpower."

But nobody actually teaches how to do it.

The Mom Test by @robfitz is a priceless guide for how to talk to (and actually learn from!) customers.

Here's the blueprint to take to your next interview:

First rule of thumb: customer conversations are bad by default.

It's your job to fix them.
Use The Mom Test to make customer interviews better.

The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
For customer conversations to really matter, you need to ask questions that matter.

You need to search out the world-rocking scary questions you've been unintentionally shrinking from.
More specifically, make sure every meeting counts by planning your list of 3 big questions.
During each conversation, watch out for three types of bad data:
• Compliments
• Fluff (generics, hypothetical, and the future)
• Ideas
Once you notice bad data, get back on track by:
• deflecting compliments
• anchoring fluff
• digging beneath ideas
Another pitfall to avoid: zooming in too fast.

A great way to miss the important questions is by obsessing over ultimately unimportant nuances.
Keep it casual during your conversations.

Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.
Who should you be talking to?

Good customer segments are a who-where pair.
Still not sure where to find your customers?

Keep slicing your segment into smaller pieces until you do.
But where do these conversations and meetings come from?

What if you don't already know folks?

Hustle for cold conversations to beget warm ones.
Once you've found someone to talk to, set up the meeting with:

• Vision
• Framing
• Weakness
• Pedestal
• Ask
Once the meeting starts, you have to grab the reins.
How many meetings do you need?

Under perfect circumstances, you might only need 3-5.

More typically, the answer probably lies closer to 10.
Once you've learned the facts of your industry and customers, start pushing for advancement and commitments to separate dead leads from real customers.
Even if you do everything else right, you can get bad results without the right process wrapped around your conversations.

Don’t neglect prep, note taking, and review.
Final word: don't overthink it.

Get out and use this information!

Don't spend a week prepping for meetings; spend an hour and then go talk to people.

Anything more is stalling.
If you enjoyed these tips:

1. Follow me @GoodStrategyHQ for more threads on strategy for resource constrained businesses

2. Quote tweet the top tweet with one takeaway you're going to use immediately

3. Read about what this account is about. https://t.co/Xu41d2QuBm
Big thanks to @robfitz for The Mom Test.

If you made it this far, you should definitely buy the book.

The above is a great summary, but it's hard compress a book like The Mom Test without losing lots of important bits.

It's just so dense with actionable stuff.

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THE MEANING, SIGNIFICANCE AND HISTORY OF SWASTIK

The Swastik is a geometrical figure and an ancient religious icon. Swastik has been Sanatan Dharma’s symbol of auspiciousness – mangalya since time immemorial.


The name swastika comes from Sanskrit (Devanagari: स्वस्तिक, pronounced: swastik) &denotes “conducive to wellbeing or auspicious”.
The word Swastik has a definite etymological origin in Sanskrit. It is derived from the roots su – meaning “well or auspicious” & as meaning “being”.


"सु अस्ति येन तत स्वस्तिकं"
Swastik is de symbol through which everything auspicios occurs

Scholars believe word’s origin in Vedas,known as Swasti mantra;

"🕉स्वस्ति ना इन्द्रो वृधश्रवाहा
स्वस्ति ना पूषा विश्ववेदाहा
स्वस्तिनास्तरक्ष्यो अरिश्तनेमिही
स्वस्तिनो बृहस्पतिर्दधातु"


It translates to," O famed Indra, redeem us. O Pusha, the beholder of all knowledge, redeem us. Redeem us O Garudji, of limitless speed and O Bruhaspati, redeem us".

SWASTIK’s COSMIC ORIGIN

The Swastika represents the living creation in the whole Cosmos.


Hindu astronomers divide the ecliptic circle of cosmos in 27 divisions called
https://t.co/sLeuV1R2eQ this manner a cross forms in 4 directions in the celestial sky. At centre of this cross is Dhruva(Polestar). In a line from Dhruva, the stars known as Saptarishi can be observed.
First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)


Just added Telegram links to
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Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L


Accounts page is now also responsive!! 📱✨


💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘