Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team

But, this is the WORST way to tell your story.

Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵

The standard problem-solution pitch treats fundraising conversations like a checklist ☑️

It has the right pieces... but it's not a memorable story 😩

Investors have to sell you to the rest of their partners. All you've given them is a list of facts.

You need a better flow...
Instead, start your pitch with TRENDS 📈

Trends are macro market conditions that affect your startup.

Good trends make your startup inevitable. They make it impossible to fail.

(@businessbarista's last episode on Founder's Journal covers this)

Some relatable examples:
Ex 1: @Clubhouse

They BLEW UP in 2020, but this idea was bound to succeed.

Why?
1/ Covid made us crave human connection
2/ Big jump in influencers thanks to TikTok & Insta
3/ Airpods hit mass adoption — walking around with Airpods in was now normal (this was low-key huge)
The real genius is recognizing these trends early on 🔑

After you see these 3 trends happening at the same time, it's obvious that *someone* was going to build an audio-social network.

Rohan & Paul were smart enough to see it in 2019.

Probably some luck in there, too 😉
Ex 2: Gem.

They're a B2B tool to help companies recruit talent faster.

For small hiring teams, it's a godsend — you can create, track, and analyze email campaigns easily.

But this isn't really a new idea. Loads of startups have done this before. What's different about Gem?
Gem's Trends:
1/ Cultural changes + improvements in tech —> more founders than ever
2/ It's a candidate's market —> employers have to compete for talent
3/ Average tenure at a job is decreasing (from 5-10 yrs, to 2-3 yrs) —> hiring is happening more frequently
So now its obvious how a recruiting platform that...

• targets tech founders
• creates rinse-and-repeat hiring systems
• identifies top tech talent

...would do SUPER well 🤑

Gem's raised millions & signed customers like Lyft, Instacart, and others.

Now it's your turn ⬇️
Your goal: use trends to make your startup inevitable.

@Julian created a great framework for this...

• Find 2-3 technical changes (i.e. crypto, hardware, better phones)
• 1 societal changes (legalization of marijuana, patents expiring)

https://t.co/g1dL8oKN2t
Think about what things are changing in the world.

Really sit down & list out all the possible reasons around WHY this is the perfect timing for your idea.

Strong trends are hard to argue with. Weak trends are easy to spot.

Spend 70% of your story-building on this step.
And a small secret: VERY few successful founders actually think about trends when starting their company.

Usually, trends are recognized after the fact (hindsight is 20/20).

Don't feel like you've missed out because you're starting now. We did the same thing at @HeartbeatChat
So your updated story should be...
- Trends
- Problem
- Startup Reveal
- Traction
- Future Plans
- Team
- Ask

If you do your trends right, you don't need slides for competition, market-size, projections, etc. Your trend story should make it obvious how big the opportunity is.
Trends make your story bulletproof & impossible to argue with.

They're also memorable & ensure that each investor you speak to is blown away by your understanding of your market.

Trends frame the narrative perfectly, so investors can sell you to the rest of their partners.
That's it for today!

If you enjoyed this...

• consider dropping a follow (@murtazabambot)
• RT the first tweet to help other founders who might be struggling to raise

I tweet about fundraising, startups, and our journey building @HeartbeatChat

Join me for the ride!

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॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.
MASTER THREAD on Short Strangles.

Curated the best tweets from the best traders who are exceptional at managing strangles.

• Positional Strangles
• Intraday Strangles
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How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr

• When to sell
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Beautiful explanation on positional option selling by @Mitesh_Engr
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1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr

• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
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• Sold only


2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.

• Identified a reversal and sold puts

• Puts decayed a lot

• When achieved 2% profit through puts then sold

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THREAD: 12 Things Everyone Should Know About IQ

1. IQ is one of the most heritable psychological traits – that is, individual differences in IQ are strongly associated with individual differences in genes (at least in fairly typical modern environments). https://t.co/3XxzW9bxLE


2. The heritability of IQ *increases* from childhood to adulthood. Meanwhile, the effect of the shared environment largely fades away. In other words, when it comes to IQ, nature becomes more important as we get older, nurture less.
https://t.co/UqtS1lpw3n


3. IQ scores have been increasing for the last century or so, a phenomenon known as the Flynn effect. https://t.co/sCZvCst3hw (N ≈ 4 million)

(Note that the Flynn effect shows that IQ isn't 100% genetic; it doesn't show that it's 100% environmental.)


4. IQ predicts many important real world outcomes.

For example, though far from perfect, IQ is the single-best predictor of job performance we have – much better than Emotional Intelligence, the Big Five, Grit, etc. https://t.co/rKUgKDAAVx https://t.co/DWbVI8QSU3


5. Higher IQ is associated with a lower risk of death from most causes, including cardiovascular disease, respiratory disease, most forms of cancer, homicide, suicide, and accident. https://t.co/PJjGNyeQRA (N = 728,160)
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