Masterclass is valued at more than $800 million.
— Ross Simmonds (@TheCoolestCool) May 26, 2020
It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.
But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD] pic.twitter.com/uAWQDyFFJt
Top 5 Marketing Threads of 2020:
1) How Masterclass thrives on SEO
2) Stripe’s brilliant content strategy
3) Shopify’s growth engine revealed
4) Adobe’s unshakable brand moat
5) Snowflake’s PPC to IPO strategy
Bookmark them all 👇
Stripe is known for product excellence. The team has consistently launched products that are loved & thrive.
— Ross Simmonds (@TheCoolestCool) June 8, 2020
It's a key reason they're valued at $36 billion.
But they should also be known for content & community excellence. It's why they get 1M+ mos visits. [THREAD] \U0001f9f5 pic.twitter.com/HvuJmRdzfM
Shopify has redefined the Canadian dream \U0001f1e8\U0001f1e6\U0001f4b0
— Ross Simmonds (@TheCoolestCool) July 13, 2020
Especially when it comes to marketing.
Some of their stats:
219,000 YouTube subs
$164 billion market cap
70M+ organic visits a year
1 billion (yes billion) backlinks
Here's my fav part of their growth engine [THREAD] \U0001f9f5 pic.twitter.com/oMi9K11El7
One of the most inspiring business pivots of the last decade (and impressive companies) has to be @Adobe's shift from licensing to offering services on the cloud.
— Ross Simmonds (@TheCoolestCool) June 17, 2020
But what's also impressive is how they've attracted users and businesses with marketing excellence [THREAD] \U0001f9f5 pic.twitter.com/bHGmL0JB81
It's IPO Day for Snowflake. \u2744
— Ross Simmonds (@TheCoolestCool) September 16, 2020
They might not be a household name but they've done a great job building a customer base in their niche.
Boasting an impressive $532M ARR, a HUGE valuation and more than 13M organic visits a year.
Let's talk about how they did it [THREAD\U0001f9f5] $SNOW pic.twitter.com/fWaK2f1Pbt
What can you expect in 2021?
More threads and more in depth analysis to go with them.
Just like the essay about Canvas’ backlink empire:
https://t.co/twqj1PsK9Q
Get on the @FoundationIncCo mailing list to get the research and analysis before your competitors:
https://t.co/dS2jQw5wPW
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