How To Promote Your Stuff On The Internet: A Thread

After all the recent online events/conventions, I realised that there are a lot of people who don't understand how to maximise their promotion potential, so here's a quick, basic thread on how to do that!! 1/13

1. POST YOUR LINKS EVERYWHERE. People are lazy and want to do things as easily as possible. Put your shop/website/patreon link in your Twitter bio, in your pinned tweet, in your IG bio, make links easy to find on your site, put your links everywhere, please oh my god. 2/13

If you're making a post talking about your shop, put a link to your shop in the tweet (or in the tweet below if you're worried about algorithms). Say "shop link below!". Make it as easy as possible to find your shop! The majority of people will not go looking for the link!! 3/13

2. POST YOUR EMAIL EVERYWHERE. Someone looking to hire you isn't always going to want to DM you, and if they can't easily find a way to contact you, they'll just skip you. Put it in your bio!! Put it in your pinned tweet!!! Put it in the header of your website!!! 4/13

3. Related: make a website. If you don't want to make a portfolio website, then make an Instagram or Tumblr where your work is clearly on display. People are lazy. People don't want to scroll through memes to find your work to see if they want to hire you or buy from you. 5/13

All the ways you can sell lead generation as a service.

THREAD

1. Scrape emails and sell the lists.

> Approach marketing agencies

> Ask their target market

> Find out who they sell to

Use the following tools to scrape emails:

Ecommerce: BuiltWith

Literally anything else: IcyLeads

Finding owner contact info from BuiltWith lists: Anymailfinder

Icy Leads affiliate link

You sell the direct email addresses of founders, owners, CEO's, CMO's, partners, and presidents.

Nobody wants the info or support emails.

Direct emails.

This is why you use Anymailfinder.

Charge $1 per piece.

Upsell cold email as a service.

2. Cold Email

> Approach Marketing agency

> See who they sell to

> Scrape the lists

> Write the personalized emails for them

> Promise 10 sales calls per month with qualified prospects.

This is what I teach

There really isn't enough sociology in advertising nowadays...

"I am Myrtle, Goddess of logistics and distribution..."

"Look at what you could have won..."

⚡️ The SaaS SEO MBA ⚡️

The internet's best resources of SEO for SaaS companies.

https://t.co/ojxkjoPoRP

Here's what's inside...

Why digital advertising is broken and how we’re fixing it: (thread)

1/ Attention is a scarce asset. Yet, today’s advertising platforms are built on a model of interruption, forcing brands between you and your intention.

2/ Though ads are everywhere, people don’t trust them. Study after study shows, when you pay to reach people in an interruptive way, less than 5% pay attention.

3/ In today’s interruption-based ad model, the more money you spend, the more people you annoy. Advertisers are trying to solve this problem by spending more money and showing more ads but that only makes it worse.

4/ Ads interrupt us everywhere, leading to more people tuning them out. This is not a content problem. This is not a targeting problem. It’s a context problem.

Books you MUST read to get gud at copy:

1. Scientific Advertising by Claude Hopkins
2. How to Write a Good Advertisement by Victor Schwab
3. A Technique for Producing Ideas by James Webb Young          
4. Influence by Cialdini                  
5. My Life in Advertising by Hopkins
6. Obvious Adams by Robert Updegraf

7. Turning Pro by Steven Pressfield
8. The Dip by Seth Godin
9. Irresistible Offer By Mark Joyner
10. The Great Formula By Mark Joyner
11. Great Leads
12. breakthrough advertising

Other notable mentions:

The Baron letters By Halbert
Alchemy by Roy Sutherland

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did...

This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...

These were the steps of the funnel:

Step 1: Email
Step 2: VSL
Step 3: Phone call
Step 4: Purchase

After digging in, this is the fatal mistake I found:

They were selling step 4 before they got to step 2

They used their emails to talk up the product before they ever got the prospect to the VSL

I took a few steps back

Revamped their emails to sell the click to the VSL

And all metrics went up 2x in just one week

We didn't continue working together so I don't know how much more money they made

But I know it's a lot based on the first week of data I received

Tips From 15 Newsletter Writers On How To Build Your Own

A group of newsletter authors with a combined audience of hundreds of thousands shares advice on writing, promoting, and community

Full post at the link; read on for

Credits to the team for putting this together:

@lennysan @nbashaw @nbt @JayCoDon @thatguyBG @ataussig @SarahNoeckel @sariazout @ljin18 @sidharthajha @DruRly @Kantrowitz @TurnerNovak @iankar_ @bradwolverton

2/18

Do awesome work:

“Above all else, it’s all about your content. If it’s valuable, people will read it and share it. Produce great content, consistently, and your audience will grow.” @lennysan

3/18

Do awesome work:

"When someone subscribes to your newsletter, you enter into a contractual obligation with your readers. Your #1 job is to honor your readers’ time and write like nobody wants to read your sh*t” @sariazout

4/18

Do awesome work:

"Write something that is 10x better than anything else out there on this topic. If it doesn’t meet this bar, don’t publish.” @ljin18

5/18

'How To Get More Followers & Engagement Using Hashtags Without Being Spammy' 😱

A lot of you have been asking how I was able to grow so fast over the last month so I thought I'd share with you how to grow using Hashtags!

This is a long one so keep reading...

1/7

So I’ve been getting asked a lot..

“i was wondering if you have any tips on growing a small twitter account”



or

“you got like 100 followers in 2 day. HOW?”

This made me want to start sharing different tips with you so you can grow your own profile at ease!

2/7

To keep things short, here's how to select your 'Top 5' hashtags that you should be including in your posts so you can grow your profile.

Just remember, this is all new to me and I could be completely wrong..

Do not hold me accountable if this doesn't work for you

3/7

Step 1: Search a main keyword on Twitter (i.e. #ROBLOX)

Step 2: Navigate to the 'Top' filter after you search

Step 3: Start scrolling and identifying 15-25 posts that are similar to what you want to build and have high engagement (i.e. likes, comments, etc.)

4/7

Step 4: List all hashtags from the posts you identified and a number next to them that will tell you how many times you see that hashtag (i.e. #RobloxDev 12)

5/7