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How to sign Fortune 500 clients on big money retainers.
A thread.
First things first
Stop working with Broke People (your worst nightmare)
Sign big 5-6 figure deals like I did
SO. MUCH. EASIER.
Today I'll teach you exactly how
Keep reading π
to quote @lawrencekingyo
$500 Client
"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"
$5000 Client
"sounds good, send invoice, thanks"
ABOUT ME
From 2017-2020 I owned a company called Shut Down Music
We worked with the BIGGEST music labels
- Universal Music
- Red Bull
- Warner Bros
- Sony
I signed $50K, $100K, & $200K/yr deals with top 3
now I'll teach YOU
how to work with Fortune 500 companies
Like I did
STEP 1 - COMPANIES
Think "who needs my services?"
do HEAVY market research
decide on 100 Fortune 500 companies
Download my template sheet below
https://t.co/r14NmNXIQS
Add em in βοΈ
A thread.
First things first
Stop working with Broke People (your worst nightmare)
Sign big 5-6 figure deals like I did
SO. MUCH. EASIER.
Today I'll teach you exactly how
Keep reading π
to quote @lawrencekingyo
$500 Client
"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"
$5000 Client
"sounds good, send invoice, thanks"
ABOUT ME
From 2017-2020 I owned a company called Shut Down Music
We worked with the BIGGEST music labels
- Universal Music
- Red Bull
- Warner Bros
- Sony
I signed $50K, $100K, & $200K/yr deals with top 3
now I'll teach YOU
how to work with Fortune 500 companies
Like I did
STEP 1 - COMPANIES
Think "who needs my services?"
do HEAVY market research
decide on 100 Fortune 500 companies
Download my template sheet below
https://t.co/r14NmNXIQS
Add em in βοΈ
**THREAD**
HOW TO HIRE A π₯ VA
This thread is so valuable π
Go On, Keep Reading ππΌ
I could make this a $200 course
But instead I'm giving it away for free
Am I stupid for doing this?
Whatever - don't give a shit
Let's get into it
FIRST THINGS FIRST
Hire a Filipino VA - not Indian, Bangladeshi, Russian, whatever. Filipino
Filipinos are hardworking, honest, & their English is almost native-level π΅π
They make great VAs
Let's get into the steps...
STEP 1 - SUBSCRIBE TO https://t.co/qtMspfOIRl
Easily the best site for finding top Filipino talent
Sign up, buy a $69 PRO subscription & cancel it right away so you only get charged once
You have 1 month to find your π₯ VA
STEP 2 - CREATE JOB OUTLINE
Open up Notepad & sart writing
Introduce your company.... short sentences about exciting shit going on, your past & your future
Write your job outline in a dope way... stand out
Include
- What your VA will handle
- How role has growth potential
HOW TO HIRE A π₯ VA
This thread is so valuable π
Go On, Keep Reading ππΌ
I could make this a $200 course
But instead I'm giving it away for free
Am I stupid for doing this?
Whatever - don't give a shit
Let's get into it
FIRST THINGS FIRST
Hire a Filipino VA - not Indian, Bangladeshi, Russian, whatever. Filipino
Filipinos are hardworking, honest, & their English is almost native-level π΅π
They make great VAs
Let's get into the steps...
STEP 1 - SUBSCRIBE TO https://t.co/qtMspfOIRl
Easily the best site for finding top Filipino talent
Sign up, buy a $69 PRO subscription & cancel it right away so you only get charged once
You have 1 month to find your π₯ VA
STEP 2 - CREATE JOB OUTLINE
Open up Notepad & sart writing
Introduce your company.... short sentences about exciting shit going on, your past & your future
Write your job outline in a dope way... stand out
Include
- What your VA will handle
- How role has growth potential
**Building Your Dream Team**
>> How to Hire Your First 5 Employees
Steal my Hiring Gameplan & Scale to the Moon π
ππ
// THREAD //
OVERVIEW & STRUCTURE
Your first 5 hires:
- 2 Admin Assistants
- Head of Admin
- Operations Manager
- Sales Closer
Admin Assistants report to Head of Admin
Head of Admin & Closer report to Operations Manager
Operations Manager reports to you
O&S (CONT)
1 trusted person reporting to you = no headache
Interview 3-4 candidates & choose 1 for each position
HIRING FLOW
Application Received --> Hiring Tests --> Quick Phone Interview --> Video/In-Person Interview --> Hire
ADMIN ASSISTANTS
Hire off https://t.co/q88s6kkXk7
Pay $5-7/hr if you're smart
$3-4/hr if you like headaches & micro-managing
Most likely 22-30 years old... fresh out of college & hungry
ADMIN ASSISTANTS 2
Traits you want
- speaks & writes English well
- follows directions to the T
- thinks critically
- great attention to detail... doesn't make simple mistakes
- types 50+ WPM
Read my thread on hiring a VA/Admin Assistant
ππΌππΌ
>> How to Hire Your First 5 Employees
Steal my Hiring Gameplan & Scale to the Moon π
ππ
// THREAD //
OVERVIEW & STRUCTURE
Your first 5 hires:
- 2 Admin Assistants
- Head of Admin
- Operations Manager
- Sales Closer
Admin Assistants report to Head of Admin
Head of Admin & Closer report to Operations Manager
Operations Manager reports to you
O&S (CONT)
1 trusted person reporting to you = no headache
Interview 3-4 candidates & choose 1 for each position
HIRING FLOW
Application Received --> Hiring Tests --> Quick Phone Interview --> Video/In-Person Interview --> Hire
ADMIN ASSISTANTS
Hire off https://t.co/q88s6kkXk7
Pay $5-7/hr if you're smart
$3-4/hr if you like headaches & micro-managing
Most likely 22-30 years old... fresh out of college & hungry
ADMIN ASSISTANTS 2
Traits you want
- speaks & writes English well
- follows directions to the T
- thinks critically
- great attention to detail... doesn't make simple mistakes
- types 50+ WPM
Read my thread on hiring a VA/Admin Assistant
ππΌππΌ
**THREAD**
— TY FRANKEL (@THETYFRANKEL) December 8, 2020
HOW TO HIRE A \U0001f525 VA
This thread is so valuable \U0001f440
Go On, Keep Reading \U0001f447\U0001f3fc
How to go from $0 to $10K/mo
STEP BY STEP π₯
A thread.
Most of you
Are either solopreneurs
Or havenβt started your agency
Today Iβll teach you how to go from 0 to $10K a month
IN 10 EASY STEPS
1 - learn a valuable skill like SEO, FB Ads, hiring, employee retention etc
2 - craft your offer (retainer or performance-based), buy domain, build simple landing page with video sales letter... make sure youβre making at least $2K/month per client
3 - cold outreach, get 2 clients (take @blackhatwizarddβs course & my God-Level First Lines courses to learn how)
4 - work for free until u get incredible results
5 - write case study on results
6 - get video testimonials & put on your site
7 - start charging first 2 clients
8 - hire first employee: Admin Assistant off https://t.co/WiK54q8EPg for $7/hr
9 - hire cold outreach agency: get sales appointments for $200-300 a pop, close 30-40%
10 - put case studies in cold outreach scripts. Agency u hired will do more cold outreach, get you to 5 clients
STEP BY STEP π₯
A thread.
Most of you
Are either solopreneurs
Or havenβt started your agency
Today Iβll teach you how to go from 0 to $10K a month
IN 10 EASY STEPS
1 - learn a valuable skill like SEO, FB Ads, hiring, employee retention etc
2 - craft your offer (retainer or performance-based), buy domain, build simple landing page with video sales letter... make sure youβre making at least $2K/month per client
3 - cold outreach, get 2 clients (take @blackhatwizarddβs course & my God-Level First Lines courses to learn how)
4 - work for free until u get incredible results
5 - write case study on results
6 - get video testimonials & put on your site
7 - start charging first 2 clients
8 - hire first employee: Admin Assistant off https://t.co/WiK54q8EPg for $7/hr
9 - hire cold outreach agency: get sales appointments for $200-300 a pop, close 30-40%
10 - put case studies in cold outreach scripts. Agency u hired will do more cold outreach, get you to 5 clients
U should always be leveraging more & more
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
most "Agency advice" will have you build some shitty company that's competing on bottom tier prices and is barely differentiated from your competition
— LegacyFuel (@LegacyFuel4Ever) July 16, 2021
there is almost Zero emphasis on positioning it correctly for High-Ticket Rates from the get-go and fulfilling like an Expert
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
How to build business systems.
A Masterclass worth thousands of $$ for FREE.
How do you scale? build an infectious culture? sell your company for millions?
ANSWER: Build Fortune 500-level systems
Systems are THE ENTIRE BACKBONE of the biggest companies in the world
Today I'll show you exactly how to build these systems
Welcome to my Masterclass
π
TABLE OF CONTENTS
What does this Systems Masterclass include?
- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end
Let's GO
First off
I know you're asking
What Software should I use when building Systems?
Answer: either https://t.co/9E3tulpqbj or https://t.co/0RelfVZ3iS
I've also seen systems built in Google Drive
Don't recommend.
U need something flexible, transparent & easily accessible
The anatomy of a System is SIMPLE
1) What/When/Why
2) Step-By-Step
3) Video Run-through
4) Resources
Let's get started with #1
A Masterclass worth thousands of $$ for FREE.
How do you scale? build an infectious culture? sell your company for millions?
ANSWER: Build Fortune 500-level systems
Systems are THE ENTIRE BACKBONE of the biggest companies in the world
Today I'll show you exactly how to build these systems
Welcome to my Masterclass
π
TABLE OF CONTENTS
What does this Systems Masterclass include?
- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end
Let's GO
First off
I know you're asking
What Software should I use when building Systems?
Answer: either https://t.co/9E3tulpqbj or https://t.co/0RelfVZ3iS
I've also seen systems built in Google Drive
Don't recommend.
U need something flexible, transparent & easily accessible
The anatomy of a System is SIMPLE
1) What/When/Why
2) Step-By-Step
3) Video Run-through
4) Resources
Let's get started with #1
5 secret strategies I used to 3X my agency's revenue during COVID.
A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)
Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?
Why were people in the industry calling me a legend at just 21 yrs old?
How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in
HERE are the 5 secret strategies I used
Keep reading
STRATEGY 1 - BUILT SYSTEMS
Flashback to April 2019
Shut Down Music was the definition of a SMALL BUSINESS
Me & 1 employee (Anna, from Russia) managed the whole thing
I paid her $600 a month
We had NO systems. it was wild
Didn't even know when she clocked in & out of work
1 (PT 2)
May 2019 comes around
I decide FUCK IT. I've had enough
Decided to invest in SYSTEMS
Hopped on https://t.co/9E3tulpqbj & started building
Next 6 months I worked relentlessly to build systems for
project management, artist management, team/client communication, etc
A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)
Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads

How did I build Shut Down Music to a powerhouse?
Why were people in the industry calling me a legend at just 21 yrs old?
How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in
HERE are the 5 secret strategies I used
Keep reading
STRATEGY 1 - BUILT SYSTEMS
Flashback to April 2019
Shut Down Music was the definition of a SMALL BUSINESS
Me & 1 employee (Anna, from Russia) managed the whole thing
I paid her $600 a month
We had NO systems. it was wild
Didn't even know when she clocked in & out of work
1 (PT 2)
May 2019 comes around
I decide FUCK IT. I've had enough
Decided to invest in SYSTEMS
Hopped on https://t.co/9E3tulpqbj & started building
Next 6 months I worked relentlessly to build systems for
project management, artist management, team/client communication, etc