Authors Copywriting Don 🖋️

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10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //


1) Specific 🔬

There are numbers behind every product

Want to impress your reader?

AND

Make your ad more believable?

Select the best numbers & use them a LOT

Just like the Big Man @WritingToRiches did here:

https://t.co/SWokjWjuTw


2) Targeted 🎯

Copywriting that targets everyone converts no one

Find out who your ideal customers are

& Craft copy that makes them think “That’s about me!”

@Psypreneur made it big by fixing the minds of biz people. Not all people.


3) Qualifying 🔍

If what you’re selling is any good

It’s solving *some* problems instead of attempting to solve *all* problems

Be upfront about it & you will convert quality leads

(And get only 5-star ratings)

Just like @blackhatwizardd did here:

https://t.co/L2m7yfrNXr


4) To-The-Point đź“‘

If people wanted to read, they’d pick “Pride & Prejudice” not your ad

Don’t rumble on

Write all you need to make a sale & STOP

@thedankoe nailed it here: https://t.co/WYyKGslQkg

(Within 1 minute you already know what’s the product about)