People frustrated with the negative sides of Twitter sometimes ask me what they can do about it. Here's a thread with some ideas.

Whether you have 100 followers or a million, you can do something to help… 📢

How To Twitter For SWers (thread):

Twitter can be a great place to grow your fan base, client list, following, etc. It can also be a nightmarish, drama-filled, confusing hellscape. Here are my tips to maximize your Twitter experience.

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First understand that Twitter and all social media is only valuable if it adds to your business, as it makes you more money. We’re not tweeting for honor, notoriety, fame. We are tweeting to increase sales. Remember this always, in everything you do, especially social media. 2/

Is Twitter even necessary? Listen, for a long time, SWers were able to make bank without the aid of social media, so the argument can definitely be made that you don’t need to be on social media at all to be successful. And if you’re doing as well as you want to be and/or you 3/

don’t enjoy social media, then you by no means have to master, or even have a Twitter presence. I personally believe in using all the free advertising I can, so while Twitter still allows SWers, I’ll be 4/

here taking advantage of the free exposure. Don’t feel the need to be a Twitter personality if you don’t like it, don’t want or need more exposure or simply don’t find that it adds to your revenue. However, if you hope to improve in these areas, Twitter can be a great way to 5/

I didn't drink alcohol for 2020 and now I want to talk about it in a long twitter thread that should probably just be a blog post, but here goes:

(I get into topics like alcohol abuse, mental illness, homphobia, and parental death, just fyi)

Some background first: every year I do some kind of restriction. Last year I only re-read books, another year I didn’t buy any clothes. My dad is catholic and even though I hate the religion, something about the ‘fasting’ elements of lent and advent stuck with me.

I enjoy cutting myself off from things to create space in unexpected places. It's where Innovation and creativity flourish. I did some of my best work for Momofuku Nishi, and @davidchang told me I had to create an Italian cocktail program, but nothing could come from Italy.

My family also loved wine and used connoisseurship to cast consumption in a virtuous light. Opening that 4th bottle of Chateauneuf-de-Pape was *educational*

My mom once yelled at a wine steward for not letting my then-17-year-old brother have a glass of wine with our dinner.

Wine is great though! Beer, spirits, etc. They’re all fascinating things to study on many levels. (Hello I wrote a whole cocktail book)

Plus, they’re fun to drink and usually taste delicious and accompanied most major rituals in my life: birthday, Christmas, weddings, funerals…

With all that's going on in the world, I wanted to introduce you all to the best thread on Twitter.

If you haven't heard of 'Eastbourne' and the old people that live in our town, get ready.

First up, it's the time when it kicked off between Edith and Dorothy.
#EastbourneEcho