If you're below < 2k followers most of your tweets should be helpful replies to other larger accounts.
Don't be a "reply guy" tho. The audience of a large account can tell & the large account holder my block u.
I decided to stop lurking & take Twitter seriously around 6 months ago.
Grateful for a place to share ideas & to have grown from 900s to 7.1k since then.
Learned a lot about Twitter's algorithms over this period.
Sharing 1 tip to grow your Twitter per every 2 likes 📈 🐦
If you're below < 2k followers most of your tweets should be helpful replies to other larger accounts.
Don't be a "reply guy" tho. The audience of a large account can tell & the large account holder my block u.
Specify why people should follow you in your bio.
Give people a reason to follow you.
Titles & Social proof do help, unfortunately.
Good Format:
I Tweet About / Explore X
I Do Y
I Am Z
Ideally, your pinned tweet should have a lot of social proof (likes) & summarize the essence of your bio & expand as a thread.
This is where you start to have an umbrella for your brand.
It should either:
1. Educate
2. Inspire
3. Entertain
4. Connect
5. Dispute
Most people tend to tweet:
5. Dispute
This triggers the darker aspect of human nature as people will side with you if you are against someone.
I have personally chosen to avoid this at the cost of growth rate.
Engagement Ranked:
1. Retweet
2. Comment
3. Quote Tweet
4. Like
To have reach & get followers you need Retweets.
If your followers are a reflection of you in some form, they will gladly amplify you because you are their aspiration.
You are wording what they wish they worded. You are their messenger.
8/
Allow your brand to emerge over time.
If you have something to sell be narrow.
If you have something to say be broad & bold.
You can fluctuate between these.
A: Followers 3,599 Following 4,297
B: Followers 2,300 Following 400
Even tho person B has fewer followers than A, B will be seen more as an authority.
- Follow people, not companies, brands etc.
- Only Follow people who regularly tweet.
- Follow people who will engage with you.
- Use lists for interesting people you'd like to keep tabs on.
- Follow people who you wouldn't mind becoming more like.
Your thread should be focused, something you have direct experience with & continue more value per tweet in the thread, compared to the tweet standing off alone.
I've LOST 10-20+ followers from an off thread.
Threads can clog up the timeline of other people, so they need to be valuable.
You can get muted or unfollowed if you overuse threads.
They should be handled with care and if you have a smaller following. You should find followers with a large following who are willing to lend distribution w/ their following to share the thread.
Your thread should ideally be valuable to the account you hope can help.
If they enjoy it & have a history of retweeting, they will share it if they think their followers will like it as well.
If you have multiple strong online relationships, overtime the following will come.
On Twitter, it does down in the DM.
Thank people if you've learned something from them.
Share resources and follow up from other tweets they've made in the past.
When you DM, message with the intent to give not ask.
After you've given a while, you'll be invited to ask.
They will be your Twitter mentor of sorts.
Your sponsor loves the way you think & create and will help amplify your message.
Usually, a sponsor chooses you. You get chosen by working in public with consistent quality.
When you tweet affects how many people potentially see your tweet.
With this data, I can pick the appropriate date and time ranges to tweet.
Most platforms have a seasonality effect on usage. With the Winter being the lowest usage due to holidays.
Similar to large productions you want to ship your best content for the right season.
After about 3 days, the algorithm doesn't seem to push it any further, even retweets are dampened down.
If you have 2k followers 1 yr ago and have 2k followers now, a large percentage of your followers may not use Twitter much & your tweets won't get reach.
They are likely to promote your tweets for a short window of time while they remembered why they followed you.
After a couple weeks you can switch the topic.
You need to create content and then people are likely to follow you.
Retweeting does seem to help your account engagement, to help see your other tweets in their feed, but if all they see is retweets, it's noise.
A tool like https://t.co/TiwMbDurgl or https://t.co/TC19AZSCzk may help.
I'm considering building a tool to manage Twitter & may take on beta testers DM me
Your favorite person is likely to follow you if their next favorite person is following you.
Don't court the king, court the princes, the king will follow.
Be authentic and yet slightly more extreme than you would be in real life when you're online.
Otherwise, Share the process with the public, when the work is done.
Adapt it to Twitter by starting strong & build the tension early in the first 5 tweets & end strong for a potential retweet or follow.
Every 5 tweets should have 1 tweet w/ retweet potential.
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