But there is an unofficial group of the “big accounts” who all know each other and promote others in the group.
Joining is easier than you’d think.
Ever feel like there is an “inner circle” of the 50 biggest finance/business Twitter accounts who all collude to give each other engagement?
Well, there actually is. Here’s how to join it:
But there is an unofficial group of the “big accounts” who all know each other and promote others in the group.
Joining is easier than you’d think.
The best way to join is to become known for one very specific thing that no one else is covering.
@Codie_Sanchez is the “boring business investor”
@Agazdecki is the “bootsrapper”
If you aren’t already known for something, no one will care about your vague takes. Almost no one gains a large following by starting out as a generalist.
Seriously, don’t worry about annoying people. You have to be way more repetitive than you think to get your story across.
Most of your followers won’t see a given tweet, so if you’ve only tweeted your story once, chances are almost everyone missed it.
If people can’t figure out exactly what you are in 5 seconds, they will move on.
Don’t overcomplicate it by trying to be 10 things at once.
Good.
Now pick 10 accounts that are in a similar space with 10k to 50k followers. Reply and engage with them as often as possible until they know who you are.
If you’re just starting out, almost no one will read your tweets. So replies are the best way to reach new people.
Now you need to do 2 things:
1. Pick 10 more accounts, between 25k and 75k followers, and repeat the same process
Readers on Twitter like familiarity. If you completely reinvent your tone and style each week, people will get confused.
A huge mistake I see is getting moderate success, then suddenly trying to branch out into different channels (like starting a podcast) or different topics (like giving your political takes).
Don’t force a podcast on your audience if they just like your memes.
Don’t start tweeting about your take on Trump or Joe Rogen.
Your followers started paying attention to you for one reason. Don’t deviate from that.
It’s like being spotted on a date with a celebrity: everyone will want to know who you are.
