It is difficult to change a 10-year trend.

Long-term expectations do not change as frequently as daily market fluctuations would make it seem.

A quick update on Treasury rates through the lens of the DKW model

*As of Dec. 31*

1/

Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.

On December 25 Mr Pool retweeted August 16 message about the Phoenix and that the worst was still on the horizon to come. 1/*

Maybe now we can assume that November 3 message meant "FUD" nor "FUN". Putting the word in capital letters seems to indicate the aspect the word fud has in our space, FUD. 2/*

Brad started it on December 22 (1/3 posts (Don't say? Sure) = 13 = Plan B). 3/*

And immediately the SEC followed dropping the bomb (1.3 billions (Don't say? Sure) = 13 = Plan B). 4/*

FUD materializes, Bitstamp is one of the first that haltes XRP trading and so on. 5/*

How did I go from a busily scheduled life to one with substantial unstructured time?

1/ More creating, less consuming

I stopped obsessive mindless scrolling and started creating. Instagram for artworks. Twitter for thoughts. Unsubscribed from other apps. Saved a LOT of time.

2/ More deep focus, less context switching

I loved to be involved in many projects, but didn’t take into account the cost of making the mind switch between works. I decided to choose one important project and pour all of me into it.

3/ “It’s either hell yeah, or no”

I dropped projects that didn’t make me feel all fervent. I ruthlessly purged the guilt and FOMO. It was hella scary and uncomfortable at first, but was liberating over time. Knowing your why is the key.

4/ More focus on health and people

I was generous with time when it was for my health and people. I exercised, did yoga, went on for walks, and slept whenever I wanted. Same way, I didn’t look at the clock when I was with people. I resolved to be there and only there.

5/ Less worrying about saying no

Well, this was perhaps the toughest one for me. I was so used to being involved in many projects, that retracting myself from them was almost impossible. It was SO painful. Yet, I trusted it would be a wise choice long term and bore the pain.

How to create a freelancing website that makes money.

Everything I've learned.

A thread.

As a freelancer,

Your website is everything.

First, prioritise its existence.

Second, prioritise its improvement.

The technology you use is irrelevant.

- WordPress
- Notion
- Carrd
- Wix

It doesn't matter which you choose,

What matters is you have a website.

Pick a platform that you're comfortable with.

If you can:

- Capture leads
- Add content easily
- Have a clear design

You're good.

If your website doesn't get leads,

It's not working.

Don't rest on a website that doesn't work for you.

Improve it until it does.