After getting good feedback on yesterday's thread on #routemobile I think it is logical to do a bit in-depth technical study. Place #twilio at center, keep #routemobile & #tanla at the periphery & see who is each placed.

This thread is inspired by one of the articles I read on the-ken about #postman API & how they are transforming & expediting software product delivery & consumption, leading to enhanced developer productivity.
We all know that #Twilio offers host of APIs that can be readily used for faster integration by anyone who wants to have communication capabilities. Before we move ahead, let's get a few things cleared out.
Can anyone build the programming capability to process payments or communication capabilities? Yes, but will they, the answer is NO. Companies prefer to consume APIs offered by likes of #Stripe #twilio #Shopify #razorpay etc.
This offers two benefits - faster time to market, of course that means no need to re-invent the wheel + not worrying of compliance around payment process or communication regulations. This makes entire ecosystem extremely agile
#twilio offers host of REST API for SMS/Voice/Video and more (https://t.co/hyyhtqHxyd)
#routemobile too offer APIs for SMS & Voice for global platforms (https://t.co/XP9ImVWWlf)
#tanla on other hand offer it via Karix & only does for SMS. Nothing more
As a product company, your adoption (sales) & ease of integration depends on how scalable, reliable, and robust your API Suit is.
No question Twilio is leader & offers amazing APIs, but #routemobile too offers similar capabilities. Developers can test the APIs in browser on the fly, sadly, no such thing offered by #tanla.
As a product manager & decision maker, I'd ask my team to test the free API and test the request/response to understand how easy or difficult is it to use in my product. I can do that with Twilio & Route. I couldn't find any such possibility with Tanla
I think as an investor you must be forward looking. Really understand who offers global scale & capabilities. For me, based on this correlation it is clear that Twilio is bid daddy, but Route is young chap following the footsteps well. Tanla, nothing is available publicly.
PS: This is only technical capability overview on the APIs offered by 3 of the known companies. This is not a buy/sell reco.

More from Ameya

More from Tech

You May Also Like

So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.


I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.