These moments can be caused by:
A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.
1/ What causes long term sustained performance in an ad account?
🧵featuring real examples 👇🏻
If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.
These moments can be caused by:
A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.
I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...
See screenshot
Notice the traffic before and after the peak.
This article: https://t.co/yQ4Jopt0IE
Was turned into this ad:
https://t.co/b1JvPJThKx
That DOUBLED our prospecting performance for 2 months during Holiday.
We didn’t solicit the ad, we just responded
It was an awesome multi channel campaign.
And again you can see the spike in traffic that is sustained from that moment on.
It’s these observations that form the foundation for my “4 Peaks Theory”
https://t.co/Ea71pFWc11
More from Tech
Machine translation can be a wonderful translation tool, but its uses are widely misunderstood.
Let's talk about Google Translate, its current state in the professional translation industry, and why robots are terrible at interpreting culture and context.
Straight to the point: machine translation (MT) is an incredibly helpful tool for translation! But just like any tool, there are specific times and places for it.
You wouldn't use a jackhammer to nail a painting to the wall.
Two factors are at play when determining how useful MT is: language pair and context.
Certain language pairs are better suited for MT. Typically, the more similar the grammar structure, the better the MT will be. Think Spanish <> Portuguese vs. Spanish <> Japanese.
No two MT engines are the same, though! Check out how human professionals ranked their choice of MT engine in a Phrase survey:
https://t.co/yiVPmHnjKv
When it comes to context, the first thing to look at is the type of text you want to translate. Typically, the more technical and straightforward the text, the better a machine will be at working on it.
Let's talk about Google Translate, its current state in the professional translation industry, and why robots are terrible at interpreting culture and context.
Straight to the point: machine translation (MT) is an incredibly helpful tool for translation! But just like any tool, there are specific times and places for it.
You wouldn't use a jackhammer to nail a painting to the wall.
Two factors are at play when determining how useful MT is: language pair and context.
Certain language pairs are better suited for MT. Typically, the more similar the grammar structure, the better the MT will be. Think Spanish <> Portuguese vs. Spanish <> Japanese.
No two MT engines are the same, though! Check out how human professionals ranked their choice of MT engine in a Phrase survey:
https://t.co/yiVPmHnjKv
When it comes to context, the first thing to look at is the type of text you want to translate. Typically, the more technical and straightforward the text, the better a machine will be at working on it.
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"I really want to break into Product Management"
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics – https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics – https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.
"I really want to break into comics"
— Ed Brisson (@edbrisson) December 4, 2018
make comics.
"If only someone would tell me how I can get an editor to notice me."
Make Comics.
"I guess it's impossible and I'll never break into the industry."
MAKE COMICS.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.
