One of the best decisions I made during a very turbulent 2020 was to leave conventional coding behind and embrace the #nocode movement. @bubble made this a reality. Although my own journey thus far is premature, I’ve learned a lot so here’s a power thread on....

Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.

Facebook may well be exceptionally nasty and it’s leadership particularly deceitful, but the whole enterprise is the natural conclusion to an ad-powered social network. Ever greater surveillance, hyper targeting, and engagement baiting is what the basic incentives demand.

Facebook cannot change course. The best they can do is keep dishing out empty apologies, commit to inconsequential adjustments to its algorithms, and spend more money on positive PR and negative projection. The rot is at the core of its very being.

This is why we, consumers and citizens, must make the change for Facebook. Antitrust forcing a breakup of the business, and consumer revolt driving #DeleteFacebook. Zuckerberg will never conclude that what he built has become such a net negative for the world on his own.

That’s why its so tragic that WhatsApp sold out to Facebook in particular. Finally a challenger that had a different model and different ethics. But few would say no to $19B, which is why we need antitrust enforcers to do it for them.

The ancient struggle was not having enough.

The modern struggle is having too much.

Too much news, too much sugar, too much of everything at your fingertips..There's only 1 way out.

Let's lay it out:

On one side, you have "Team Dopamine":
* 24/7 news cycle, full of clickbait headlines
* Social Media, friend's pics that disappear in 24 hours
* Endless varieties of sugar & porn

going up against your tiny, 3 pound brain running 20,000 yr old software

Even if you are a smart person who tries their best to stay healthy & happy... you are going up against Fox News, TikTok, PornHub, Robinhood, Instagram

These are weapons of mental destruction.

Thousands of our smartest engineers & data scientists work at these companies.

They run constant experiments. Fighting against each other for every moment of your attention. So you open THEIR app.

It's skinner's box, rats pushing buttons for rewards. But you're the lab rat.

So what do we do?

We have everything. More than any species, at any time period in history. It's wonderful...but also deadly.

Food injected with syrup sugar
Painkillers you can't live without
Video games where you can fly and kill
Porn better than any date you'll ever have