👉 With PWYW you're not only receiving the value that you expected but also donations for a good work.
Plus, with a minimum price, you'll at least earn the same amount you were supposed to if it was fixed.
Let's talk about defining a price for one-time payment products.
When I saw that @gumroad supported Pay What You Want, I had no doubt that this would be the pricing strategy for CSS Scan.
I'd always recommend PWYW with a minimum price instead of a fixed pricing. Why? [...]
👉 With PWYW you're not only receiving the value that you expected but also donations for a good work.
Plus, with a minimum price, you'll at least earn the same amount you were supposed to if it was fixed.
It's not easy, though. CSS Scan started at $1.99. It was selling like water, so I raised the price to $2.99, and after that, $3.99 - in about 3 days.
❗️ What I didn't expect was that 30% of people were paying more!
I left it at $3.99 for 3 months. Based on the $4.69 average, 1 week ago I decided to raise it again to $4.99.
📈 Previous conversion rate: 6,5%
📉 Current conversion rate: 5,7%
It received 1403 views this month. Doing math:
(1403*6,5%)*3,99 = $363
(1403*5,7%)*4,99 = $399
🤔 So there's actually a growth in revenue
⬆️ $363 to $399
🎉 +$36 or +10% per month
😀 76 paid more than $5
😮 63 of it paid $10 or more
😱 5 of it paid more than 5x the price ($20)
👼 And there's 1 person that was a true angel and paid $25 when the price was at $3.99 - that's ~630% more!
1. 🇿🇦 South Africa: $5,09
2. 🇦🇺 Australia: $5,05
3. 🇺🇸 USA: $4.91
4. 🇫🇷 France: $4,52
5. 🇩🇪 Germany: $4.51
6. 🇮🇪 Ireland and 🇧🇬 Bulgaria: $4,49
- PWYW can be a great pricing strategy for one-time payments
- A lot of people are willing to pay more for your work
- I think initially underpricing could work more than overpricing it bc lowering the price after people already paid more it's unfair IMHO
💫 That's all for today!
🇧🇷 I'm a Brazilian indie maker and If you want to stay updated on my journey, follow me here, I'll launch a new product next month: Beachguide! 🚀
🙋♀️ More than 1288 developers are already using it!
🌟 Check it at:
https://t.co/qmNzkkHSIk
More from Startups
From day 1, I intended to build @shoutoutso_ in public, and part of it is to be transparent with numbers, talk openly about our highs and lows, and share lessons as we grow!
I have been doing individual posts on numbers every week so wanted to one big thread with all updates 👇🏽
Week
Week
Week
Week
I have been doing individual posts on numbers every week so wanted to one big thread with all updates 👇🏽
Week
Transparency time:
— Sharath \U0001f4e3 (@5harath) February 12, 2021
It's been 24hrs @shoutoutso_ went to public launch \U0001f525
Some numbers:
\U0001f4b0 6 rockstars bought Pro, Pro Annual plans.
\U0001f4aa\U0001f3fd 168 signups.
\u2665\ufe0f 182 Shoutout walls created.
\U0001f465 160K Twitter impressions on launch thread.
Thank you for making it a huge day for us \U0001f64f\U0001f3fd pic.twitter.com/is9Z53trIh
Week
Transparency time: It's been 2 weeks since @shoutoutso_ launched to the public \U0001f525
— Sharath \U0001f4e3 (@5harath) February 25, 2021
Here are some highlights:
\U0001f451 18 rockstars paid customers
\U0001f4b0 $240 MRR
\U0001f4aa 426 signups and counting
\u2764\ufe0f 140 walls published
\U0001f3c6 #3 product @ProductHunt
Appreciate this community so much\U0001f64f\U0001f3fd pic.twitter.com/KmKCZdHqlJ
Week
Transparency time: Week 3 @shoutoutso_ \U0001f525
— Sharath \U0001f4e3 (@5harath) March 4, 2021
Here are some highlights:
\U0001f451 29 rockstar paid customers
\U0001f4b0 $460 MRR
\U0001f4aa 475 signups and counting
\u2764\ufe0f 163 walls published
\U0001f3c6 Launched on @ProductHunt(#3) @IndieHackers
Grateful for this amazing community for all the love and support \U0001f64f\U0001f3fd pic.twitter.com/MVGo0cfZJj
Week
Transparency time: It's been a month we launched @shoutoutso_ \U0001f525
— Sharath \U0001f4e3 (@5harath) March 11, 2021
Here are some highlights:
\U0001f451 36 rockstar paid customers
\U0001f4b0 $610 MRR
\U0001f4aa 516 signups and counting
\u2764\ufe0f 191 walls published
\U0001f3c6 @ProductHunt Maker Grant Award
Grateful for this amazing community for all the love \U0001f64f\U0001f3fd pic.twitter.com/1i7LxLU4Ap
There are some amazing founders and indie hackers that have made 🤯-worthy progress this last year.
The stuff you can do in a year is seriously astounding 👇
👉 @TransistorFM reaching $22k MRR in one year: https://t.co/BuKmXEeEtH
I was one of their first customers and the progress @mijustin and @jonbuda have made working mostly part-time has been crazy.
Now both are full-time. Follow them on @buildyoursaas
👉 @talk2oneup reaching $10k MRR in one year: https://t.co/SOoGkKA19r
@daviswbaer joined as a co-founder and through many different marketing tactics, pricing changes, and product updates, they've managed to carve out a niche market in a really competitive industry.
👉 @hostifi_net $9k MRR in one year: https://t.co/TknroGZWoK
After getting fired from his full-time job, @_rchase_ embarked on a year focused on building products to replace his salary in a year.
The dude seriously SHIPS and even took investment from @earnestcapital
👉 @ClosetTools $11k MRR WHILE WORKING FULL-TIME AND WITH A FAMILY: https://t.co/pKQ7pFvpZY
With a strong product, continuous improvement, and SEO, @unindie has really been inspirational.
There are no excuses.
The stuff you can do in a year is seriously astounding 👇
👉 @TransistorFM reaching $22k MRR in one year: https://t.co/BuKmXEeEtH
I was one of their first customers and the progress @mijustin and @jonbuda have made working mostly part-time has been crazy.
Now both are full-time. Follow them on @buildyoursaas
👉 @talk2oneup reaching $10k MRR in one year: https://t.co/SOoGkKA19r
@daviswbaer joined as a co-founder and through many different marketing tactics, pricing changes, and product updates, they've managed to carve out a niche market in a really competitive industry.
👉 @hostifi_net $9k MRR in one year: https://t.co/TknroGZWoK
After getting fired from his full-time job, @_rchase_ embarked on a year focused on building products to replace his salary in a year.
The dude seriously SHIPS and even took investment from @earnestcapital
1/ "Hardcore Year" (https://t.co/cjx7HfGeEK)
— Reilly Chase\u2601\ufe0f\u2601\ufe0f\u2601\ufe0f (@_rchase_) July 31, 2019
MRR in July:
\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593 $9,109 of $8,333 goal (109%)
Totals@hostifi_net $8,463@ghostifi_net $361@locklinnetworks $125@captifi_net $147@patreon $13
I reached my goal for the year! \U0001f942\U0001f37e
Details in thread \U0001f447 pic.twitter.com/cUEeiADDAk
👉 @ClosetTools $11k MRR WHILE WORKING FULL-TIME AND WITH A FAMILY: https://t.co/pKQ7pFvpZY
With a strong product, continuous improvement, and SEO, @unindie has really been inspirational.
There are no excuses.
This year is flying by. How am I doing a July report already? Here it is: Closet Tools' July open stats:
— Jordan O'Connor (@unindie) August 1, 2019
MRR: $11106.28 (+11.43%)
Organic Search: 3958 (+20.45%)
New Trials: 154 (-8.33%)
Less trials, more revenue (churn is going down!). The focus for July was feature stability. pic.twitter.com/4YRpkPvKxo
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.
He also open-sourced his entire curriculum, templates and all. Here's a link 👇
The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz
My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔
Also in podcast form ➔
For more from Matt, buy this book
He also open-sourced his entire curriculum, templates and all. Here's a link 👇
The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz
My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔
Also in podcast form ➔
For more from Matt, buy this book
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1/“What would need to be true for you to….X”
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
Next level tactic when closing a sale, candidate, or investment:
— Erik Torenberg (@eriktorenberg) February 27, 2018
Ask: \u201cWhat needs to be true for you to be all in?\u201d
You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
