BC STARTUPS
Saved by @zmbnski

There are a *lot* of software shops in the world that would far rather have one more technical dependency than they'd like to pay for one of their 20 engineers to become the company's SPOF expert on the joys of e.g. HTTP file uploads, CSV parsing bugs, PDF generation, etc.

 Every year at MicroConf I get surprised-not-surprised by the number of people I meet who are running "Does one thing reasonably well, ranks well for it, pulls down a full-time dev salary" out of a fun side project which obviates a frequent 1~5 engineer-day sprint horizontally.
"Who is the prototypical client here?"

A consulting shop delivering a $X00k engagement for an internal system, a SaaS company doing something custom for a large client or internally facing or deeply non-core to their business, etc.
(I feel like many of these businesses are good answers to the "how would you monetize OSS to make it sustainable?" fashion, since they often wrap a core OSS offering in the assorted infrastructure which makes it easily consumable.)
"But don't the customers get subscription fatigue?"

I think subscription fatigue is far more reported by people who are embarrassed to charge money for software than it is experienced by for-profit businesses, who don't seem to have gotten pay-biweekly-for-services fatigue.
Data point: my last business spent ~$40k annually on software, a substantial portion of that in $25 and $50 chunks monthly.

$40k is not a lot of money to a business that actually has payroll. It. Is. Not.

More from Patrick McKenzie

Patrick McKenzie
Patrick McKenzie
@patio11
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
CRYPTO
Patrick McKenzie
Patrick McKenzie
@patio11
Bitfinex files discovery in "Yo bro, where did our $800 million go?" action and it is every bit as interesting as you'd expect it to

Here's their CFO describing their agreement (which we know from other litigation was never contractualized because, presumably because money launderers hate paper trails):


Bitfinex's CFO was shocked, shocked to learn that the money launderer they engaged to provide money laundering services while I-swear-to-God-this-is-an-actual-quote "we learned to bank like criminals" may have from time to time lied to banks.


"Institutional constraints" means, here, "We were attempting to avoid velocity checks placed by our banking partners to detect fraud and money laundering, which would have detected our fraud and money laundering."


Money at the speed of code, yadda yadda yadda, the Bitcoin economy is surprisingly blasé when several hundred million dollars is in an interstitial state for months.

In a situation never before encountered by a financial institution: the check was not, in fact, in the mail.
CRYPTO
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Patrick McKenzie
Patrick McKenzie
@patio11
A thing which I unironically and enthusiastically believe which is unpopular among smart people of my acquaintance: financial engineering has in the recent past and present contributed substantially to human welfare. We should hope to see more of it.

Maybe more geeks need to meet someone who says “My job is teleporting value across time and space.”

Financial engineering is sort of a squishy term. I don’t primarily mean payments infrastructure or financial rails, although both of those involve substantial engineering.

I mean more “We took a thing and performed some alchemy, and now have a new thing.”

Except instead of alchemy it is generally quite a bit of math, a huge amount of contract law and due diligence, often an impressive amount of ops work, and a dusting of technology that web devs would recognize as such.
ALL
Patrick McKenzie
Patrick McKenzie
@patio11
This lunch is 500 yen ($4.80) at Sukiya, a Japanese fast food restaurant which belongs to a category with about three big competitors.

I love the aesthetics of this category and they’re under remarked upon.


I think people underestimate QSRs in terms of social utility, but Sukiya et al describe themselves as mission-oriented enterprises. I believe this is largely sincere, and goes back to the 60s and 70s, when the clientele was primarily manual laborers who had migrated to work.

Japan was not a rich nation at the time, and day laborers in particular were both unlikely to be able to cook for themselves and unlikely to have much of a food budget, and so the chains sprung up offering an honest-to-goodness cooked meal delivered in under a minute for cheap.

This heritage continued over the years, even after Japan became a much more wealthy nation, and these chains function as social support and dignity for folks in diminished circumstances.

They also are a wee bit of a cartel, and I appreciate the aesthetics of the cartel:

Back when I was first in Japan, in the mid 2000s, there was an increase in the price of beef.

And the heads of the three chains got together, and decided that the price of the basic beef bowl needed to increase, but given the economic circumstances how could they hold the line.
FOOD
Patrick McKenzie
Patrick McKenzie
@patio11
The payments wars in Japan are heating up and one of the battlegrounds is convenience store coffee.

“Coffee? What does that have to do with payments?” I’m glad you asked.

Convenience stores are low net margin businesses, which sell some high gross margin goods/services but a lot of low ones, and have high fixed costs and a low ticket size. The typical transaction is under 500 yen ($5) and many are about $1.

They need repeat custom.

A few years ago, all of the chains had a good idea for increasing frequency of use: make a minor capital investment in automatic coffee machines. Sell access to them for the price of a cup / ice; customers self-serve with the machine.

The price point is $1 to about $2.

Coffee quickly became one of the most frequently repurchased items at convenience stores, in no small part because it’s the one thing they can sell which is phameceutically habit forming but totally unregulated. (Just telling it like it is.)

But the coffee is not very defensible

The problem, such that it is, is that competing chains are everywhere and *all* of them serve Thoroughly Adequate Coffee at similar prices, so you’re back into the brutal economics of “Who is 3 meters closer to 40 customers at 1 office?”

Enter payment apps.
FINANCE

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Freedom Designer
Freedom Designer
@FreedomDSGNR
How to Use Cialdini's Influence Principles to Grow On Twitter

// A THREAD //


Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.

Then he defined the 6 principles of INFLUENCE.

How to use them to grow on Twitter?


1. Reciprocity

Don't be afraid to give away.

Give away:

- likes
- RTs
- engagement

The bigger accounts will notice... and reciprocate.

It's human nature.

Action step: Write 20 comments a day (don't ask for anything).


2. Scarcity

is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.

You can use it for:

- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)

Action step: Before a launch write you're looking for max 3 beta testers.


3. Authority

cannot be built by tweeting platitudes.

You'll have to show you know what you do and you understand it.

The reward will be sweet.

Action step: Post a thread from your field of expertise 3x per week.

PS. Even if you don't consider yourself a pro yet.
STARTUPS
Sahil Lavingia
Sahil Lavingia
@shl
Things you don't need to launch your product: a great name, a one-word domain, a beautiful logo, an ever better website, brilliant copy, perfect code, custom illustrations, shiny buttons, optimized CSS…

Things you do need: a product that solves a problem for someone. That's it.

If you solve a problem for someone, you will be surprised by how much you don't need.

If you don't solve a problem for someone, you'll be surprised by how much won't help.
STARTUPS
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Andrew Chen
Andrew Chen
@andrewchen
👇 Thread. New deck getting published this week: "Consumer startups are awesome, and here's what I'm looking to invest in at Andreessen Horowitz." If you want to read it, subscribe to my newsletter here: https://t.co/262t8eh0wf


1/ A lot of new consumer technologies have been introduced to US households in the last 100 years. But it's taken many of them - like the telephone - more than 50 years to get to the majority of the US. Why is that?


2/ We had to literally teach people how to use phone. Which end goes to your mouth, which goes to your ear. Say "hello" when people call. The motivation of consumers to talk to their friends has always been there, but we had to teach the behavior


3/ If you compare phones to the latest technologies, there's been a huge shift. Things are being picked up much faster.


4/ Even while there's been all this innovation recently, physically speaking, we are still the same human beings from 100,000 years ago.
STARTUPS
Alan Mwangi
Alan Mwangi
@Alan_Mwangi
1/ Come for the Content, Stay for the Community. A thread.
STARTUPS
Corey Haines \U0001f4a1
Corey Haines 💡...
@coreyhainesco
A couple months ago, I got an email out of the blue from someone I had never met or heard about.

Today, that person co-hosted a webinar with me that had over 470+ registered and 130+ live

👇 Quick lesson on how to successfully pitch partnerships and co-marketing opportunities

How did he get in contact with me?

He sent a cold email, but not just any email. It was clearly personal, relevant, and conversational.

Lesson: Notice the language he used and how he tied it back to previous webinars.


Not only was it well written, but I could also easily judge if he'd be a good fit based on the article he wrote and linked to.

It's SUPER well-written and proved that he knew what he was talking about.

Lesson: Make your "ask" as easy as possible to consider.

There were three things that made the webinar a big success:

1. Tyler sent the webinar to his email list and did a lot of promotion.

2. He prepared ahead of time and put a lot of work into the deck, even incorporating some Baremetrics assets and references.

3. He had fun

Super appreciate all the work @TylerHakes put into today's "SEO for SaaS"

If you missed it, here's the recording:
STARTUPS

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Sam Dylan Finch \U0001f937\U0001f3fb\u200d\u2642\ufe0f
Sam Dylan Finch 🤷🏻‍♂️...
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I had the most bizarre experience outside of a bar yesterday, which my partner very aptly described as "toxic mask-unlinity." (A Thread.)

I was standing outside, waiting for a lyft to get home, when two cis men came out of the bar to smoke cigarettes. They're discussing the masks that folks are wearing in California at the moment because of the very dangerous air pollution from the fires happening.

I happen to be wearing one of those masks, because I think lungs are important and I like breathing. I dunno. One of the men notices me standing there, and says, "Like this f*cker right here. What is this shit?"

He goes on a homophobic rant about me, the pansy with a mask, and what a Very Manly Man he is because he's not afraid to smoke a pack of cigarettes while California is on fire. He doesn't need a mask, because something-something-heterosexual-something.

And part of me is just... impressed by the fact that this dude thinks he's Owning The Gay Libs by not wearing a mask to protect his lungs from smoke and particles in the air that are literally DANGEROUS... while chain-smoking. Outside of a bar.
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Sri Devi Karumariamman mandir, Chennai, Tamilnadu

Sri Devi Karumariamman mandir is in Thiruverkadu, a suburb of Chennai. It is said that God Muruga came here and obtained the 'Vel' (spear) from His mother, Goddess Karumari (an avatar of Parvathi) 1/n


to fight the demon Suran and hence this place was called as 'Vel kadu' and became as Verkadu. As per legend Devi Karumariamman once disguised as a soothsayer visited Bhagwan Surya, the Sun God, to predict His future. 2/n


Not realising that the soothsayer is none other than Sakthi Matha, Surya ignored Her. Angered by his indifference, Devi Karumariamman immediately retreated. Bhagwan Surya lost His glory and the earth plunged into darkness. 3/n


Bhagwan Surya then realised His folly and pleaded forgiveness from Devi Karumariamman. In order to pacify mother Karumariamman, Suryadev said that His rays would fall on Her directly twice in a year and touch her feet. (in the month of Panguni (March- April) & during (Sep - Oct)


Mother Karumari Amman is worshipped here in two forms.A swayambu (self manifested) with only head visible above the ground and another one in a graceful sitting posture with all Parasakthi features,with four arms holding skull, sword, trishul, udukkai (damru). 5/n
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Aditya Todmal
Aditya Todmal
@AdityaTodmal
Master Thread of all my threads!

Hello!! 👋

• I have curated some of the best tweets from the best traders we know of.

• Making one master thread and will keep posting all my threads under this.

• Go through this for super learning/value totally free of cost! 😃

1. 7 FREE OPTION TRADING COURSES FOR


2. THE ABSOLUTE BEST 15 SCANNERS EXPERTS ARE USING

Got these scanners from the following accounts:

1. @Pathik_Trader
2. @sanjufunda
3. @sanstocktrader
4. @SouravSenguptaI
5. @Rishikesh_ADX


3. 12 TRADING SETUPS which experts are using.

These setups I found from the following 4 accounts:

1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4.


4. Curated tweets on HOW TO SELL STRADDLES.

Everything covered in this thread.
1. Management
2. How to initiate
3. When to exit straddles
4. Examples
5. Videos on
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Hello Dear Tweeples!

It’s Siddhars time of the week! Last week I shared story of Guru (Machamuni or Yogi Matsyendranath), this week I bring you information on his Shishya.

#Thread on Gorakanathar Siddhar.

@LostTemple7


His origin story is interesting, though I couldn’t verify it’s authenticity, so not sharing the story here. He’s shishya of Machamuni Siddhar and also learnt from Agasthiya Siddhar.

@HelloNNewman @RajiIndustani @Kishoreciyer1

Unlike other Siddhars, he is depicted as either with a Tiger or seated & wearing Tiger skin. While I couldn’t find any explanation for this. My interpretation is as follows:

Tiger is a predator that lurks around and attacks unexpectedly.


Our 5 indriyas and 5 vikitis also similar to Tiger, they lurk around and attacks our thoughts when we’re least expecting. Gorakkar is said to have mastered these aspects, thus to denote this, he shown with Tiger.

@Itishree001 @VarierSangitha @jananisampath

Gorakanathar or Gorakshnath (as he’s known in the Nath Sampraday) is celebrated Guru in both Northern and Southern part of India. He’s one of the NavNath in Nath Sampraday and also 18 Siddhars of Tamil tradition. During his life, he’s travelled Indian subcontinent extensively +
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SK
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@sk_diary1
#DoYouKnow -The place where
Lalitha Sahasranamam -1000 names of Devi originated.

It is in Lalithambigai temple -Thirumeeyachur,Near Mayiladuthurai,TN

There is a Legend #story & it is related to this beautiful #sculpture of Kshetrapuraneswarar & Ambal Lalithambigai #Thread 👇


#Legend #story
It is believed that this is birth place of Kashyapa Maharishi’s sons, Arunan& Garudan. Arunan(charioteer of Surya)was physically handicapped.He was a Shiva devotee.Arunan wanted to visit Kailash to have Shiva Darshan,but Surya Dev denied permission.

So Arunan disguised as a girl & was on his way to Kailash.On the way Surya Dev saw this girl & outraged her modesty.Shiva was very angry with Suryan for misbehaviour & cursed him to get darkened. Whole world plunged into darkness.Surya Dev pleaded to Bhagwan Shiv to forgive him.

Shiva Bhagwan asked him to go to Thirumiyachur & worship him there. As advised, Surya Dev performed rigorous penance, placed murthi of Shiva& Parvathy on an elephant & took them to the clouds.Shiva in this temple is known as Meganathaswamy,Devi is known as Lalithambigai


Even after severe penance,Shiva does appear,so Surya Dev cries out in agony.Disturbed by his call, Parvathy protests.Siva pacifies her & offers relief to Surya Dev.The sculpture of Shiva pacifying Ambal shows her sullen from one angle &smiling from another.
RELIGION