10 fast-growing companies you've (probably) never heard of.

Thread 👇

1/ @Cubii

Ultra-portable elliptical trainer.

Why the 📈?

-Part of growing workout @ home trend
-Super small (fits under a desk or table)
-Proprietary tracking app
-Smart "fit while you sit" branding
-Sizable community of Cubii users
@cubii 2/ @undraw_co

Open source illustration library.

Why the 📈?

-1000s pro-level illustrations
-As illustrations replace stock photos, demand for illustrations=📈
-Part of growing open source media libraries (music, images and icons)trend
@cubii @unDraw_co 3/ @flodeskinc

Email service provider that focuses on design.

Why the 📈?

-No-frills UI
-Appeals to Shopify stores
-Attractive email templates
-Designed for ecommerce marketing
@cubii @unDraw_co @flodeskinc 4/ @pushpay

Venmo for church donations.

Why the 📈?

-7900+ churches use it
-Disrupting cash donation baskets
-Taps into cashless payments meta trend
@cubii @unDraw_co @flodeskinc @Pushpay 5/ @drinkdripdrop

Souped up version of Pedialyte for adults.

Why the 📈?

-Part of medical device --> consumer-facing product meta trend
-Weird flavors ( “spiced apple cider")
-Super portable powder sticks
-Mixed with water
@cubii @unDraw_co @flodeskinc @Pushpay @drinkdripdrop 6/ @Wallethub

Emerging player in the personal finance content space.

Why the 📈?

-More people searching for finance info
-Focus on SEO + content
-Free credit scores
@cubii @unDraw_co @flodeskinc @Pushpay @drinkdripdrop @wallethub 7/ @Blinkist

21st century version of CliffNotes.

Why the 📈?

-Part of the rise of audiobooks
-Aimed for busy professionals
-Shortens books into 15 min summary
-Aggressive PPC marketing
-VC-backed
@cubii @unDraw_co @flodeskinc @Pushpay @drinkdripdrop @wallethub @blinkist 8/ @rankmathseo

Direct competitor to the Yoast SEO WordPress plugin.

Why the 📈?

-Free "premium features"
-Supports Schema markup
-Rank tracking
-Part of “accessible martech” trend
@cubii @unDraw_co @flodeskinc @Pushpay @drinkdripdrop @wallethub @blinkist @rankmathseo 9/ @flodeskinc

Email service provider that focuses on design.

Why the 📈?

-No-frills UI
-Appeals to Shopify stores
-Attractive email templates
-Designed for ecommerce marketing
@cubii @unDraw_co @flodeskinc @Pushpay @drinkdripdrop @wallethub @blinkist @rankmathseo 10/ @HerbalCbd

Apple cider vinegar in gummy form.

Why the 📈?

-ACV = huge superfood trend
-Masks bitter ACV taste
-Highly portable
-Part of "gummification" trend (ie. CBD gummies)
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Bonus/

The Ordinary

Growing skincare brand.

Why the 📈?

-Cheap vs other natural skincare brands
-Simple packaging
-Extremely transparent names (“Niacinamide 10% + Zinc 1%”)
-Large retail distribution

More from Startups

The Beatles wrote “Yesterday” in less than a minute.

Led Zeppelin wrote “Rock And Roll” in 30 minutes.

The White Stripes, “Seven Nation Army”, 10 min during a soundcheck.

The Rolling Stones, “I Can’t Get No Satisfaction”, 40min.

Making a startup in 24 hours is perfectly fine.


I worked on my first startup for 2.5years. It was an events app. Sunk in cost and expectations were so high, that I had to close it, despite getting consistent revenue.

In comparison, I wrote @CryptoJobsList in 2 days. And it's way more meaningful than what I've been doing in my events startup for 2.5 years.

When I let go of my engineering ego and let go of expectations that I need to raise capital and hustle for 4+ years — I started lauching fast and interating fast without any expectations — then I started coming up with something truly meaningful and useful ✨

12 startups in 12 months by @levelsio
24 hour startup by @thepatwalls
— are great challenges that make you focus on the end product value, iterate fast and see what sticks and ruthlessly kill what does not work.
1/ Tuesday was my last day as CEO of @CircleUp. I’ve been CEO since starting the co. in 2011 with my co-founder @roryeakin.

This is a thread about what happened, why and my emotions about it. For more detail:

https://t.co/vYImcm1bTM

Much of this I have never talked about.

2/ My goals: I hope it helps founders feel less lonely than I did. Little public content about the challenges of transitioning exists, but I longed for it. I’m not here to provide a playbook- just to share my experience. Hope it might build greater empathy.

Here goes….

3/ Why: When I tell people that I’m transitioning to an Exec Chairman role their first question is always: “why?” Short answer: co. pivot + fertility issues + health issues + a false sense that grit was always the answer = burnout. Long answer: is longer so hang in there with me

4/ Over a 12-18 month period that ended in late 2017 I ran my tank far beyond empty for far too long. You know that sound your car makes when it’s sputtering for more gas? It was like that. Worst year of my life. Since then it has felt like bone on bone.

5/ Here is what happened:

Professionally: pivoting a Series C company was a living hell in and of itself, as I’ve talked about before.

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A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.