BC STARTUP
Saved by @SteveeRogerr

I just gave a talk to the W2021 YC batch. It's my favorite startup audience to talk to. Here are some of the highlights:

 Finding product market fit is the critical thing to do in a startup.

Everything else: demo day, what investors you get, how much you raise, what press covers you -- it is all window dressing.
Many founders don’t want to talk to their customers because it makes them vulnerable, because it's hard work, because it's scary. Creating a tight feedback loop with customers is the one thing that will help you discover PMF.
If a customer isn't one of your cofounders, try to create a customer panel that allows as tight of a loop as possible. Call them daily. Put them in your Slack.
My Twitch cofounder Emmett Shear has a great analogy on PMF here: it's like rolling a boulder downhill. https://t.co/WEORUcnB4c
At Atrium, I confused myself on whether we had PMF because I was really good at sales. Basically, I was really strong and could roll the boulder uphill more easily. But it was still uphill.
It is often very unclear from the outside who is doing well or not in Silicon Valley. Example: people thought https://t.co/JQ2skuQnoc sucked, but Atrium was super successful. If you read the outside narrative you would be confused.
The outside narrative is irrelevant to your startup. Only focus on PMF. Just talk to your customers and build your product. Fuck the outside world.
You should be willing to toil on PMF in obscurity for as long as it takes. The best companies start with a narrow wedge of PMF and it turns out that many people want it.
Most founders start motivated extrinsically (money, success, security) but the best founders shift to being motivated intrinsically (they are doing things that give them joy). Intrinsic motivation will keep you working when extrinsic motivation will not.
It is ok to have extrinsic motivation - even if some of those desires aren’t the most attractive things to admit to yourself.
You can find investors without YC. You can raise money without YC.

YC is really an accountability framework for you to make fast progress in finding PMF. No one wants to be the person that shows up during office hours and reports that nothing got done the last two weeks.
Work is a kind of habit. If you want to be productive, set up the frameworks for yourself to improve your work habit. Make it easy, make it accessible, make it rewarding.
Example: I used to eat pizza every day for lunch, and then would take a nap. I thought I was just a tired motherfucker. But it turns out if I change my work diet, I am more productive.
On balancing ruthlessness vs compassion/kindness in a startup:

You should outline your values up front. Then make decisions in accordance with your values. I can’t tell you what they should be (and no one else can).
How to create a great cofounder team dynamic:

Start with values. Values will keep you together when you face stressful decision points (selling the company, shutting down, pivoting).
Make sure there are clear cofounder roles and a clear decision making structure. Have this conversation up front even if it is uncomfortable.

With your cofounders, build trust through vulnerability, clear communication, clear areas of responsibility.
Everyone wants famous investors to invest. Famous investors won’t make your company. Finding PMF will.
When you are successful, everyone will want to help you out, whether they invested or not. When you are failing, no one will want to help you, whether they invested or not.
Getting rich won’t solve your problems. You will still experience stress. Yes, this may be sound ridiculous. True equanimity can only come from getting right with your inner work.
More knowledge drops and summaries from my podcast The Quest on my free newsletter: https://t.co/U09RoOa8HI
One other thing I forgot: work with people who put a smile on your face. Life is short!

More from Justin Kan

Justin Kan
Justin Kan
@justinkan
Just got a tip that Citadel reloaded their shorts before they told Robinhood to stop trading $GME.

If this is true, Ken Griffin and the Robinhood founders should be in jail.

This is class warfare.

@aoc there should be a congressional hearing
TRADING
Justin Kan
Justin Kan
@justinkan
1/ Throughout my startup career, I’ve seen many founders have an aversion to sales. This is a mistake that can kill your startup.

2/ Sales is often viewed as either a saving grace or proof that the product isn’t good enough (because it should sell itself). Neither are ever true. Some common mistakes that result in...

3/ Mistake 1: Hire a sales rep before reaching product/market fit to get your initial batch of customers. This is a mistake because founders need to work through their MVP with early adopters to truly understand what it is they’re selling.

4/ Mistake 2: Reach product/market fit, need to scale, and rely entirely on self-serve. For enterprise products that require big commitments and internal shifts, almost no product is self-explanatory enough to sell itself.

5/ Mistake 3: Make a first sales hire who isn’t scrappy enough to help mold the sales process from scratch. Some salespeople are amazing at their jobs, but not cut out to establish the processes that others end up following. This skillset is what @rdedatta calls a “sales ninja”.
STARTUPS
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Justin Kan
Justin Kan
@justinkan
With @ycombinator #demoday kicking off, @atrium gathered advice from past YC founders.

.@jaltma from @latticeHQ says “Don’t confuse investor interest with product-market fit. You’re about to be on the receiving end of a lot of hype and FOMO - use it to your advantage by taking the money and then keep your burn and ego low.”

.@typesfast from @flexport says “I like to remind myself that even Bruce Springsteen still gets nervous before his concerts. Remember that, and then try to focus on what investors want: First, not to be bored. Second, to get rich(er).”

.@collinmathilde from @frontapp says “Leverage your data to tell a story about what the business has achieved and where it is going. Metrics are necessary, but they are too often shared without a narrative arc.”

.@drusenko from @weebly says “Make it relevant. Investors can live in their own world, so try to find an angle that they can relate to.”
STARTUPS
Justin Kan
Justin Kan
@justinkan
10 months ago we shut down Atrium after raising $75m in venture capital. Anyone hearing that knows I made tons of mistakes along the way. Someone asked me today what my biggest lessons learned were. Here they are:

Start with the mission
.

It is very hard to write the mission after the fact. You should start with a clear reason to exist and filter early hires for believers.

Start remote. SFBA is over for startups: the cost of housing and rent gives you much worse operating leverage. Many talented people choose jobs they want to be flexible re: location. Remote is better at this time in the market.

I wrote that before COVID, now it's extra true.

There is no skipping of the R&D phase of a company - if you try to skip this you miss the part where you are forced to develop something differentiated. Very hard to solve this with money.

Don’t build a services company. It’s more work to manage everyone and the reward isn’t there at the end of the day.
STARTUP LESSONS
Justin Kan
Justin Kan
@justinkan
1/ Silicon Valley has changed a lot over the past 13 years since I started my first company (an AJAX calendar called Kiko that was funded in the first batch of YC).

2/ Tech has gone from an industry no one cared about, to every random person I knew in college rushing to be part of it, to the evil industry destroying the fabric of society

3/ Starting a startup is easier than ever. Lots of resources: YC, more financing at the seed stage, much more information online. Starting a company is no longer a risky path.

4/ New businesses in every industry are now being built with methodologies that used to be just for tech startups (fast iteration, access to venture capital). Applies to D2C companies like Allbirds, full stack companies like Atrium, etc.

5/ Personally, I’ve felt recently that the overall risk appetite of the people working in tech has changed. People used to want to join frontier companies building something fun / cool; now everyone seems to be optimizing for salary / career stability.
ALL

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Alex Brogan
Alex Brogan
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Joe Speiser \u26a1\ufe0f
Joe Speiser ⚡️...
@jspeiser
The dirty inside secret most first-time entrepreneurs don't know.

14 tools I use to steal from competitors, and build million-dollar businesses.

Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.

In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.

1. Steal their social media traffic

Drop your competitors' url in https://t.co/n4squ8fjHh

It will tell you what % of their web traffic comes from which social media platform

Looks like this


Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.

If they're getting their traffic from Facebook...

2. Steal their Facebook ads

Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.

All of these ads are likely profitable https://t.co/bgqtSOvAe2
STARTUP
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Alex Good
Alex Good
@goodalexander
I really like @sweatystartup’s tone - and I think it applies to trading

Most fintwits try to sound smart and do complex formulas to convince you you’re too dumb to manage your own $. It’s marketing

For traders focused on cash flow:
A thread on what I call “the pnl grind”.

1/ the grind is a grind because it’s work ethic. 12 hours a day, min. And weekends.

The grind is a grind because it’s hitting singles. 5-10 trade concepts a day. Hypothesize. Swing. Measure. Repeat.

The grind is a term that comes from gangster rap. And it’s focused on 💵

2/ what does a “grind trade” look like? Signal hit the top of the App Store. What’s a basket of trades that will work in a privacy focused world?

Long Eqix short Twtr - private cloud vs regulation
Long Z cash short bitcoin - private crypto vs censored crypto

Just examples

3/ grind trading is all about 1 off events that diverge from history. Quant traders don’t model them well bc lack of history. Fancy long / short guys are slow moving their books. Day traders aren’t focused on fundamentals.

And let’s be honest - grinding works bc it’s brutal

4/ when Biden said he was going all in on cyber security, due to Russian hacking - it meant Russia was the new media scapegoat, so Blinken could deal w 🇨🇳. Blinken is a communist boot licker. So what. Don’t get emotional. Monetize. You went long $Feye/ $JD. Got paid. Moved on.
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Tyler Swartz
Tyler Swartz
@SWARTZcenter
1/ Pro Tip: Best way to find a job at a startup…

Hint: it doesn’t start with a job board…

a thread

2/ Go to @crunchbase and set up a filter for the following:

1. Amount raised: $5M - $10M
2. Announced on: today - 3 days ago
3. Headquarters location: your preference
4. Investor Name: @Accel, @Greycroftvc, @Sequoia, @a16z etc...

It should look something like this.


3/ When a company raises money… they are going to use the capital to build out their team.

It isn’t rocket science!

4/ When successful venture firms with track records like, @Accel, @Greycroftvc, @Sequoia, @a16z sink money into a startup. Their chance of success increases astronomically.

5/ Filtering for recent fundraising allows you to get a pulse for when a company is going to add positions to their job board (if they haven’t already)
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Austin Rief \u2615\ufe0f
Austin Rief ☕️...
@austin_rief
THREAD: Here are 10 insights I've learned over the last 5 years from cofounding and selling business.

On startups, investing, marketing, and career advice:

👇👇

"I learn more from speaking with others than reading" is complete nonsense.

The smartest people in the history of the world have distilled their life's work into a few hundred pages.

No, a 30 minute convo with your buddy won't teach you more.

The best businesses in the world expand their target market

-Nike convinced the world that everyone is an athlete
-Apple convinced the world that everyone is a creator
-Shopify is convincing the world that everyone is an entrepreneur

Champion customers and they will reward you

"Follow your passion" is complete complete crap.

People are passionate about things they are good at. Get really good at something, and you will become passionate at it.

Then you will make enough money to follow your original passion in your free time.

There is no industry in the world that is easier to get to an 8 figure exit than digital media.

There is also no industry harder to get to a 10 figure valuation than digital media.

Understand your industry and plan accordingly.
STARTUP

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@HiteshAwasthi89
Sri Parasurameswara Swamy Mandir, Gudimallam, Andhrapradesh

Gudimallam is a small village located in Chittoor district. It is seven miles away from Tirupati. This small village came to significance,due to it's very beautiful Shiva Mandir with history of thousands of years. 1/n


The main importance of the mandir lies in the Linga which is housed in the Garbhagriha of the temple & considered as the only one of such type. It is the earliest Linga discovered so far and it has been assigned to the 3rd century BCE.(Satavahana period) 2/n
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Amit Schandillia
Amit Schandillia
@Schandillia
[THREAD: HISTORY OF THE HINDU TEMPLE]
1/102
Four hours south of Aswan in Lower Nubia, right by the Nile, is a region dotted with temple complexes built more than 3,000 years ago. Some like the temples of Amada, Derr, and Beit el-Wali go as far back as 1500 BC.


2/102
A little further south, not far from the border with Sudan, is another complex dedicated to Ramses II, Hathor, and Nefertari in the village of Ipsambul, better known locally as Abu Sunbul and internationally as Abu Simbel. These go back to the 13th century BC.


3/102
Djeser-Djeseru, also known as the mortuary temple of Hatshepsut in Upper Egypt also dates to 1400 BC. Over 500 years older is the nearby Mentuhotep II, also a mortuary temple. Both were dedicated to the cult of Amun Ra, besides their respective pharaohs.


4/102
Far older is the Ġgantija complex of Malta. Going as far back as 3600 BC, this one comprises of two temples entirely made of stone and enclosed in a stone wall. From the figures therein, it's understood to be a site of some kind of a fertility cult worship.


5/102
Dating from the same period are the limestone megaliths of Ħaġar Qim and Mnajdra, both said to have once hosted ritualistic sacrifices as part of the same fertility cult worship as found in the Ġgantija complex. Malta has some of the oldest temple complexes in Europe.
RELIGION
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Sara Benincasa
Sara Benincasa
@SaraJBenincasa
Spent a quaint half hour in a cafe listening to a guy yell at his dad after his dad said that the women Trump molested wanted it: "Dad, that's like saying the Jews who died in the Holocaust were asking for it!" ENJOY YOUR TERRIBLE FAMILIES THIS WEEK!

"Mom, has a man ever touched you without your consent?"
"Of course."
"Did you report it?"
"No."
"Dad, your WIFE has been through this!"

Dad was unmoved and told the guy to stop arguing with him.

At this point we learned the boy child has allergies.

I forgot to remark upon the presence of the very cute grandson, who was very small and gave not one shit about the yelling. I believe a sister or aunt was present and feeling very stressed. I wanted to hand her a Xanax or seven.

It was really hard to not jump in and say, "Sounds like you guys are going to have a fun meal tomorrow!" so they could unite in hatred against me, the outsider, and stop squabbling. Instead I exchanged glances with a nearby fellow lady patron, who also emotionally ate a cookie.

Anyway, I want to thank the random family for yelling about rape and the Holocaust in an Israeli cafe in the US of A today because it reminded me that while this country isn't the greatest, it is inevitably my stupid favorite and I am never, ever bored.
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Trader knight
Trader knight
@Traderknight007
Pyramiding 2.0

A thread-


What is pyramiding?

It is simply adding to your winners.

Why use pyramiding?

1. It makes your winners bigger than your losers.

• Because you are adding positions when your trades are going your way, you are increasing your gains but your losers will be small comparatively.

2. You lose less during Draw-down time ( it saves you from losing big during whipsaws )

• Many times when the market is in sideways mode, Entering a trade with full risk might not be the best idea.

• So, you test the waters with a small position first, it could be ⅓ or ¼ of your total risk.

• So if the Breakout fails or whipsaws come, then you will only lose a small part of your overall risk.

• Then when position starts to go in your favor you can add to it.

3. It helps you to concentrate on a few trades,

They say that don’t put all your eggs in one basket, but don’t put them in too many either.

• See, Everyone can see charts and find breakouts, pullbacks etc.
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Sam
Sam
@SamKhan999
This day was inevitable. Indian Muslims always lived in La La Land. They bad mouthed real well wishers & slept with the enemy who never considered them as part of them. In Gulf, Indian Muslims were busy with Javed Akhtar & Sonu Nigam. Never interacted with South Asian diaspora

Now when Indian Muslims are thrown to wolves it’s Pakistani & Bangladeshi Muslims with whom they kept distance are the only ones feeling their pain. None of the people who they invited for Eid Milan. Qawali & Mushaira are there for them. Such people invoke wrath upon themselves

Indian Muslims never spoke for Kashmiri Muslims. Distancing from separatist was understandable but we never even bothered to highlight their human rights violation & rapes carried out by forces. We could have sent them humanitarian help we didn’t. Our silence made us complicit.

When Sania Mirza married Shoaib Malik it was something legal. A Muslim married another Muslim. Entire Hindutva media went after her. They launched a witch-hunt for months. No Indian Muslim stood by her. All were silent. Now days come when Muslims are arrested for marrying a Hindu

Indian Muslims particularly the elite downplayed communalism in India by saying it will pass or Hindu majority is good. Fringe are bad. They misguiding others. Muslims were always others. Indians were happy to see Muslims sing & dance & eat their food but never considered as own
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