Well what a year - a thread!😅

I can still remember the exact moment lockdown was announced, and my whole business was instantly teetering over the edge of a cliff...

#GoodBye2020 #Hello2021

The turning point was a rather emotional social media post, where I laid myself bare and basically had a bit of a public meltdown. Within minutes, two really important things happened that changed everything...
Firstly, on-line orders started arriving, which took the business in a new direction, and showed me there was light at the end of the tunnel.
Secondly, and just as importantly, messages started flying in from people in similar or worse positions than me and that was the trigger (kick up the backside) I needed to drive things forward.
The fact these people had messaged me, irrespective of their own troubles, was so humbling and inspiring - and I haven’t looked back since.
The on-line side of the business became our main focus. It was tough as we had to furlough or let go almost all of my team, which meant Bart and I had to work every hour possible just to stay afloat.
It nearly broke us physically and mentally, especially sacrificing so much time with our families. We’ve missed them so much and Christmas was particularly hard, but we cherished Xmas day with my family and know that we’re far luckier than many people across the UK 🥰
Most of our families are dotted around the country but we miss and cherish all of them and amidst the despair, one shining light was the arrival of my new cousin Kip and meeting him and welcoming him into this crazy world was definitely my ultimate 2020 highlight 😍
If I’ve learnt anything this year, it’s that there’s so much more to life than the business. We’ve come through the storm, navigated uncharted waters and, in tandem with millions of others, we are still here!*
However, I would give it all up to have life back to normal, to see family and friends again and for this awful virus to disappear.
All that’s left for me to say is a huge thanks to everyone who has supported me in 2020. I can’t overstate this - I would LITERALLY not still be here without you💜
Have a fantastic night tonight and I’ll see you on the other side.

Alana💞

*Yma o Hyd! 🏴󠁧󠁢󠁷󠁬󠁳󠁿

More from Startup

The dirty inside secret most first-time entrepreneurs don't know.

14 tools I use to steal from competitors, and build million-dollar businesses.

Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.

In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.

1. Steal their social media traffic

Drop your competitors' url in
https://t.co/n4squ8fjHh

It will tell you what % of their web traffic comes from which social media platform

Looks like this


Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.

If they're getting their traffic from Facebook...

2. Steal their Facebook ads

Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.

All of these ads are likely profitable https://t.co/bgqtSOvAe2

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The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.


This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/